The b2b website is not the same as the b2c website in its foreign trade promotion programme, which is more brand-oriented, trust-backed, etc., so it is more sophisticated and rebranding. The b2c industry is more innovative, price-for-money and brand-oriented, but less so than b, and many consumers are motivated to consume。
It is precisely because of the differences between b and c end-users that there are also significant differences in the way in which foreign trade promotion programmes are conducted. How does the foreign trade b2b website work abroad? The next nine courses are shared。
I. Google advertising
Google search engines account for 80 per cent of the world's market share, meaning that most countries around the world are looking for the answers they want through google, which 70 per cent of mobile phone users use before foreign consumers buy goods. Therefore, the promotion of search engines is essential and is available in many ways. In order to achieve more rapid replication, google ads is recommended as a priority。
What's google ads?
It represents all the types of advertising series currently offered by google, including searches for advertising series, displays of advertising series and video advertising series。
For example, according to youtube video ads, youtube has 1. 5 billion + active users per month and one seventh of the global population, businesses need only a short video to attract more users to your products and account for only when the user is watching for more than 30 seconds。
And, for example, google and the graphic displays, all the links you can think of to your customers, and google can appear in front of your clients。
(1) google keyword planner
You can choose some core business or product keywords from your own industry, search the keyword through google keyword planning tool, and then we can see clearly the number of searches on google's search engine, as well as other long endings, related keywords and monthly searches. At the same time, re-searching one or more of the relevant keywords can be used, so constantly excavating and obtaining more keyword choices。
(2) google trends
These tools help you to find trends in keywords, and to judge the value of the keyword in the light of the trends in the search for those words, they are used primarily to aid you in selecting web keywords。
(3) google search zoom
When the google search box fills in the key words for the product, google automatically recommends the long end words based on the key words you enter, which are high-quality high-profile words that google matches with algorithms and are often searched by potential clients. These are the key words that we are looking for, which can be sorted out。
Google ads is also very simple. It is possible to register through a network of officials (https://ads. Google. Cn/). There are official visitors to guide and create your first ads, as well as tailor-made advertising budgets, practical skills, etc., that avoid many of the wrong ways in which foreign trade websites are promoted。
Ii. Strengthening of foreign trade seo
The first thing to do is to know where our main battleground is, and the answer is clearly, google, the world's largest search engine for users, so we need to figure out google's “hotness” and google's core is to give priority to user experience and help users find the information they want in the shortest time possible. It is also based on the priority of user experience that the world’s first search engine remains in its seat, so google will gain a better ranking for the promotion of foreign trade websites that provide more valuable information and focus on user experiences。
The promotion of the foreign trade website means optimizing the structure and content of the site by following google algorithms, making it easier for google spiders to access the content of our website and thus have a better ranking。
The search engine optimization or seo can be said to be the biggest promotion of your foreign trade website; if you do not make your web search engine friendly, you can easily get lost on a maritime site with dangerous content。
A large number of free online guides can help you to improve your website’s seo, so you do not have to budget for a professional seo. Usually, you can fix most of the seo problems on your website with some simple optimization。
Seo on site: is everything you can see on the website. These include copies of your website, images, videos, meta descriptions, rapid response designs, and even the structure of the website。
Seo: it's about what happened behind the scenes. This covers various aspects of your website, such as who links to your website and the authority of each other. Seo is actually getting more backl from the outsideThe process of inks (outlinks) gives their website a better ranking in google。
Iii. Promotion of overseas social platforms
Social media is the most famous means of free promotion of the new website. Platforms such as twitter and instagram have billions of users each and are easily linked to other local businesses and promote their own businesses through these platforms。
However, before you start using social media, you should consider what the brand voice of a business is, to whom to market and to whom to try to contact. This is a quick summary of the platform that you need to consider and what kind of business they are suitable for:
Twitter: it's good for b2c because they can promote themselves through short and brief statements. Best suited to share links, create dialogue and interact with your audience。
Instagram: applies to both b2b and b2c. If your work is highly visual, or if you want to attract young people as the main audience, it is the best platform。
Reddit: best for b2c, but takes time to develop. Before you start promoting your website on reddit, you will be expected to enter into a dialogue about subreddit (specific forum of interest) and to share links to your website only if necessary。
Chief: best for b2b. It is usually used as a mixed social media and blog platform and is therefore well placed to attract other professionals and to present your expertise。
Iv. Blogging flows
You can present your expertise by writing articles at the authoritative blog of the industry (or neighbouring industry). Each visitor's post has at least one keyword linked to your website, leading the flow of the source back to your new site。
The key to remembering the visitors' blog is that it has nothing to do with seo, but that it has more to do with creating publishers and your audience. If you can establish relationships with the publisher and provide new content on a regular basis, it will not only increase the number of visits to the website, but also help you to establish contacts within the industry。
Content marketing
Foreign trade promotion course: marketing of content. Content marketing is a good way of promoting foreign trade websites, as it not only improves your seo but also generates content that the audience considers useful. There is a general misconception that you need to write on-site information when marketing content。
For content marketing, the most important thing to remember is that you create content that is useful, interesting or entertaining to the audience, and you need to study your content keywords in advance。
Content marketing is a promotional method, but cannot be done in isolation. In order to take full advantage of content marketing, you need to promote content through social media or other channels such as fee-based advertising. You should also ensure that new content is created on an ongoing basis so that your client has reason to return。
What should i say
Up to 60 characters (the full title will be shown in google)
Use numbers!
Stimulating audience interest (e. G. Events, locations, circumstances, etc.)
Use of adjectives (encouraging people to take action)
Exaggerating!
Vi. Promotion of preferential activities
This should be a regularization of website operations and a very effective strategy for foreign trade marketing promotion. Preferential activities, no one likes them。
But it needs to be accompanied by other modes of replication to do better. This marketing method can be used for user innovation, user activation and user buy-back。
Website advertisements
Within your industry, there must be a place where your user base gathers, the bigger the place, the 99% probability of the ad is sold. If you b2b foreign trade companies wish to consider branding first, then that would be appropriate。
Many of them have "advertise" at the bottom, and you can download their media kit, and contact them if you can afford them. They can, of course, cut prices with them, and let them customize you to displays, flow packages, etc。
Viii. Edm email marketing
Edm marketingThis is also known as email marketing, e-mail marketing. This means that enterprises send edm messages to targeted customers, establish channels of communication with target customers, communicate relevant information directly to them, and use them as a marketing tool to facilitate sales. With the rapid development of social networks, edm marketing has been mentioned less and less, but i must stress that it remains one of the most effective and rapid methods of foreign trade marketing and remains one of the most cost-effective。
The first step in e-mail marketing is to look for customers. To know who your client is, the more accurate the client is. If clients are inaccurate, e-mail marketing has little effect. In other words, the flow is precise, not general。
The second step in e-mail marketing is to send e-mail. This step must address two issues:
1) e-mail content customer preference (useful to client)。
2) try not to be judged as advertising information. (too fast, too much, there are advertising keywords, more jumps, too many receiving mailboxes don't exist... The greater the chances of these events, the easier it is to be detected that you are doing advertising e-mails), so mail marketing is also a technical exercise that takes a lot of circumvention and slows down。
Promotion of foreign trade fairs
Trainfortrade 9: downline exhibition promotion. You can get a lot of interested customers at the below-line show, and you can get a lot of business cards. And you can pull a lot of potential subscribers。
