This paper is a simple analysis of the logistics components of the three major electric operators, kyoto, questing and ali baba, and it is hoped that it will help you understand this business better。
First of all, we can get a better idea of the context of this business by incongruing a piece of rhetoric。
Let's look at the process of offline delivery: what steps do i have to take to have a bookcase, books, flowers in one place? Let's see the next three steps
Step one -- identification of distribution modalities and logistics companies: so first, do i have to determine the form i want to choose, whether to take the shipment or the delivery? Or should i have someone drive me over? It's all possible, because my aim is to deliver this to the receiving address. Now, because of time constraints, i have chosen to be successful and hope that the items will arrive soon。
Step two - solving logistics company questions: what is logistics company questions? Think of some of the words that the courier boss used to ask
Step 3 - pack up and go: all right, settle the logistics company's doubts, so we can pack our bags and go. We'll get the shun fung manifest, and then we'll go back and we'll track logistics in real time。
The same problem is solved by moving the processes under the line to the line:
Isn't it a lot clearer in a moment? What are the ways in which logistics templates can be supported by a specific analysis of several major platforms
Kyoto
As a self-built logistics system company, the functionality and set-up of this module is very comprehensive and diverse, and he provides a store and single-carrying template。
Shop freight template
Single freight template
Businesses can choose the mode of commissioning on the basis of actual needs, depending on the single product model, the shop model and the combination model。
Transport template application model
(b) the shop freight model: a uniform freight rate is applied for the entire shop, which allows for a fixed fee, such as a fixed freight charge of $10; or full-cost mail. For example, the purchase order is full of $69 and less than $69 is charged $10 in freight charges. Different freight standards are supported in different regions. Single freight mode: for each commodity in the store, the freight rate is calculated independently (a single item under an order is a uniform single freight template, calculated together) and when the goods under an order are freight costs of multiple individual goods, the final freight value of the order is calculated by a stacking/maximum value. (a) the shop freight is effective at the same time as the single freight (mixed mode): under this model, the store freight template is effective at the same time as the single freight template, with the store freight being prioritized. When the order amounts to the amount set off in the freight charge, it is calculated on the basis of the store freight model and, if not, on the basis of the single freight charge. It is particularly important to note that, if a single freight template has a single freight priority for the store, the freight charges for the goods bound for the single freight template are calculated separately, and even if the order amounts to the store free of mail, the freight charges are calculated for the single freight template. This approach brings together the advantages of the single and store freight model, with the merchants choosing the single and store freight priority。
With respect to the support for freight, kyoto’s business logic is quite clear and meets the needs of most c-end electrical platforms. For example, in the first instance, store a sells bookshelves, books, flowers, and flowers, it sets the shelf, books, flowers, each of them into a different single freight mode, and when it comes to the purchaser, i get the maximum value. You buy the bookcase + the flower, and i only charge the maximum value, only the price of the bookshelves, and i am in a bad mood。
Treasure
As a well-established electrician platform, the diversity of its product types is on the order of two, so how does he deal with all kinds of freight demand
Again, it's a solution to the core problem
However, there are many differences between his approach and that of kyoto, where shop freight templates do not exist, where a single freight transport template is used as the basis for calculating freight costs for commodities, and where the same order exists for goods belonging to different freight templates, the superimposed rules are implicitly adopted。
Backstage for treasure hunting -- freight template
Then you might have a problem. What about the store-level freight? It's also the toc platform. Why is it so different? Let's analyze it together。
In addition to the abundance of goods, it must be mentioned that there is a wealth of activity. As all those familiar with the backstages know, many of the treasure-hunting marketing activities are not embedded in the backstages of businesses, but are provided by a number of cooperative companies with a variety of similar plugin applications, which are equivalent to a small eco-circle of marketing activities, supported by a variety of activities (which can be a very good reference for the marketing component), from which we often see shops with different kinds of promotions。
Backstage — marketing activities
As a result, all marketing activities for the level of the shop, including mail packages for freight, are classified into this module. Our usual shop has a packaged mail commodity, and it has been indicated that, as long as it is purchased, it will enjoy other packaged mail activities, not because of the minimum-value freight rule, but because the store has set up a mail-packing exercise full of x dollars。
Ali baba
All that i've mentioned is to c, but i'm sure a lot of people like me do to b. The business scene at the c and b sides is very different, and in the case of ali baba, the role of the seller and the purchase scene he covers is far more diverse and more specific than the treasure hunt。
Ali baba's priority business model
From the above figure, it can be seen that the buyers of ali baba are not single, that they procure on the platform for different purposes, that they have very different purchase decisions from the c-end users, and that they are characterized by low frequency, high quantity and high stability. Thus, for sellers, different types of commodities can be better addressed in a single way in terms of logistics freight costs. Ali baba is dealing with this complex trading scene with two solutions。
Freight template: similar to the template for kyoto and the poaching of treasures, the relevant freight template is linked to the commodity, and the freight calculation is based on the setting of the freight template. The largest difference is that, owing to the nature of the b-end, alibaba has increased the delivery of cargo and has used the platform advantage to integrate several major logistics companies to provide the services of smooth cargo freight calculations, orders, etc。
Ali baba freight template
Description of freight costs: the buyer is informed of the detailed rules for the collection of freight directly in the form of notes, and the payment of freight is effected in the form of a personal freight charge by agreement between the buyer and the buyer. On the one hand, the b-side trading landscape is far more complex than the c-side scenario, and the calculation of freight costs varies considerably depending on the order, and, on the other hand, wangyang has developed the habit of communicating and negotiating on the platform before dealing, so that such a setting, while arbitrary, is fully compatible with the scenery needs。
Ali baba backstage -- description of freight costs
Summarizing the operations of the logistics transport module in kyoto, poaching, and alibaba, although, as many have said, there is already a great deal of mature business and process-related cases that do not seem to have much room for improvement。
However, it is not difficult to find that each platform is designed to fit its own business needs with its own target users. Similarly, while we are aware of mature cases, more needs to be done to match the characteristics of our platform and the objectives of the current phase with demand-side trade-offs and functional design。
