Each year, the “3/15” party is a material-rich mine. But for students, the biggest challenge is often: how do you use the material? How did it work
Today, i take as an example the cases that have come to light this year, and i have given you hands to complete the entire process, from “seeing the material” to “using the good material”。
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I. Categorization of material: finding a home for material first
Before writing, the material is sorted. This year's cases can be grouped into three main themes:
Subject direction, applicable cases, core ideas
Good faith and bottom line, white chicken claws, private marketing, hunting for the elderly, and commerce is humanity, and losing the bottom line is everything
The more advanced technology, the more ethical it is
Reason and blindness, physical frauds and pitfalls. Arguments
With the classification, you can quickly call the right material on the subject。
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Ii. Initial skills: 3 moves to capture the eyes of the reading teacher
Tactical 1: scene-taking
Example: "why is this chicken claw so white?" before the night market, you might just ask, turn around and pay. But you don't think that amber-colored glamorous, possibly from industrial double-oxygen bleaching -- a “food” that workers themselves wouldn't dare eat, is sneaking into your body through your taste buds。
Diagnosis: from the scenes of everyday life, close distance, create reverses with "you don't think" and capture the reader at once。
Art. 2: introduction of questions
Example: when you asked ai's assistant at the end of the cell phone, "what kind of health care is best," did you think that -- this is the real you on the screen, this is probably a bunch of blacksmiths who are poisoning ai
Analysis: creating suspense with problems, allowing readers to read with curiosity。
Art. 3: comparative shock method
Example: on the one hand, the “experts” who cry in the live booth shout “only for the benefit of their families”, and on the other hand, the workers in the dark factory laugh and say, “we don't eat ourselves” — the 315th night of 2026, tearing the veil of the consumption age apart by the cruelest contrast。
Parsing: creating shock power with a strong contrast is appropriate for the opening of the dissertation。
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Analytical perspective: more than “critical”, more than “deep”
Many of our fellow students write such articles easily on the ground floor of "business is too bad, we need to strengthen regulation". To get high marks, we have to dig deep。
Angle 1: the more advanced technology, the better lies
Geo technology itself is neutral, but when it is used to manipulate ai and mislead the public, a deep problem is revealed: in the era of information explosions, are we closer to the truth or are we further away
Previously, lies had to be artificially crafted; now ai is an “automated amplifier” of lies. Such “technology abuses” are more difficult to identify and more harmful than traditional schemes. This perspective examines the true meaning of “technology for good” — not how advanced technology is, but whether there is a bottom line for those who master it。
Angle 2: why is it always old
Private marketing of hunting for the elderly, physical growth of harvest anxiety — the victims of these schemes are highly concentrated. Why
Because of their health anxiety and emotional needs, older persons lack the ability to identify information. Liars do not sell products; they are “accompaniment” and “hope”. This is an angle from which a simple criticism can be drawn about the absence of social support systems and family emotional care - when children are absent, the fraud is replaced。
Angular 3: anxiety. Best business
Physico-smuggling schemes are apt to kill parents, and the reserves are divided into harvesters' greed. The common denominator of these hoaxes is to exploit the weaknesses of humanity and to counter its demands。
From that perspective, it is possible to explore the psychological mechanisms of consumer societies — why do we fall into the same pit once and for all, knowing that “the sky will not fall out of pies”? Because liars never sell products, but the most desirable, most vulnerable part of our minds。
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Iv. Depth of meaning: “live up”
With the case, and with an analytical perspective, a core view that runs through the whole text is set. Here are three deep directions:
Step 1: who will protect “real” in the technological age
Core point: when ai begins to be “destroyed”, when search results are tampered with, “real” is becoming a scarce resource. Technology should broaden our understanding of the boundaries of the world, but, driven by interests, it may instead build a wall of information. It is not only the responsibility of regulation, but also the conscience of every technology user。
Step 2: there's no limit to deception, and it's based on "bad information"
Core view: the essence of all hoaxes is to exploit information asymmetries. The merchants of white chicken claws know the dangers of industrial double-oxygen water, the consumers of chicken claws don't know; the “indicator” knows that shares are randomly selected, and the shareholders who cast them do not know. The elimination of poor information depends on transparent markets, scalable science, and — every one of us who is not blind。
Point 3: building trust is more important than fighting
Core point: the 315th evening is not just about exposure and punishment, but about repairing damaged social trust. When older people no longer believe in “breeding experts”, when shareholders no longer believe in “intellectual news”, when consumers have doubts about all commodities — this “trust deficit” is the biggest hidden ingredient of the consumer market. Rebuilding trust requires business self-regulation, rigid regulation and the power of time。
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High-score skills: let the material be “for me”
-technology 1: multipurpose
The same material can be accessed from different angles。
For example, "geo poisons ai":
• writing science and technology ethics: who regulates the misuse of technology
• information literacy: how to identify authenticity in mass information
:: writing responsibility: does the platform party have an obligation to clean up false information
Skills 2: contrast linking
Linking this year's case with previous years reflects the depth of reflection。
Last year, 315, we exposed the false footage of the live broadcast; this year, the fraudsters have turned to the private domain and rounded up the elderly with a “one-on-one warmth”. Fraud is escalating and supervision must follow suit. But the same thing: as long as human weaknesses remain, the scam will not disappear。
Art. 3: gold extraction sentence
A good sentence will raise the article to a level. From this year's material, it can be extracted:
• on the bottom line: “industry double-oxygen water bleachs not only the colour of chicken claws, but the conscience of merchants.”
• on the truth: “how far are we from truth when ai begins to speak for lies?”
• with regard to anxiety: “the anxiety of every harvest hides a man who longs to be seen.”
• with regard to trust: “it takes 10 years to build trust and only 3. 15 to collapse.”
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Vi. Quick-track guidelines
The subject of the essay, available material, shorthand from the core view
Good faith, white chicken claws, good faith is not a cost, but a bottom line; bad faith, the greater good, the greater good。
Innovation and ethics, geo poisons real innovation, not just technological breakthroughs, but the bottom line。
In this age of anxiety, rationality is itself a capability。
Caring for the elderly, marketing in the private sphere, instead of letting the liars "accompanie" their parents, let's go home more。
Responsibility, electric car mess, no industry development can take place at the expense of public safety。
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And finally, i want to say to you:
315 material is good not only because it is “fresh” but also because it cuts across the pain of the times. Using these materials is not just a matter of merit, but also of developing a capacity to be a sober, rational, bottom liner in a complex consumer society。
This is the most precious asset that 315 left us。
