One, go up
The first and most central element of all information that can be of good quality is the spirit。
In terms of its broad concept, it is the political, partisan and popular nature of the facts; in general terms, it is whether the facts of the press are the same, the same, the same, the same, the same and the same. In the most popular terms, whether your news conveys the right energy or add to or multiply our society and our times。
The idea behind literary work is that one of the basic requirements is that life is higher than life. The news must respect the facts and be factual. But it is also possible to exemplify the value of the facts through journalists. Many of the facts are limited to the level of authorship and are of marginal value, with excellent journalists having the ability to see the depths, margins and potential of the factsPress valuesRelease。
As journalists at the grass-roots level, they are objectively “understanded” and thus less likely to have access to macro-problems, and are therefore only committed to deep-seated journalism. The author's business report for the senior journalist is entitled " can ' t look over the ground, look at the sky " . There are two meanings: either to stand in the sky and look at the earth, and see the mountains, or to stand in the sky, so that a drop of water may see the sun. The majority of journalists face the latter. The author also has an extended theory, known as the “looking up to the sky”, from looking at problems or topics, to looking at cases and typical cases of problem-solving topics. This requires journalists at the grass-roots level to be fully aware of the big picture, to have enough material, to be good at thinking and to be thorough about the subject。
Of course, it requires that the author be a “politician” and that he be confident that, for a certain period of time, it will be difficult for anyone to overwhelm you with the material you have written or written. And that confidence is premised on working hard to be true. In previous years, a female entrepreneur invited a writer and several other good friends to dinner in a fast restaurant for the winner. At that time, when the eight central regulations had just been put in place, the author seized the simple fact and wrote 800 words, “the guests of a fast-food restaurant for more than 10 years, and the 6 peanuts of lu'apple, an entrepreneur of hu yun charitable list”. As a result, the article was awarded as the first prize for good news in the jiangsu newspaper, the only one in the same newspaper for the year。
Ii. Jump out
Innovation needs to emerge from built-in thinking. Jumping out, you can see another sky and vision that you don't normally see. The problem now is that most people use modeled thinking and vision to find problems and extract themes. It's basically the same thing. It's not about personality. It's not about style. Good journalists try to be different in terms of layout and drafting, and they know it's his work. The industry has been impressed by mao zedong news's atmosphere, lu xuan's entry of three points, muqing's communications, guo ling chun's coverage of the conference and the heavy rains。
How do you jump out? First of all, we have to jump out of the circle of our work and lives and go out to those who do not belong to our “large range”. This is not about farming other people's fields, but about using others' fields to upgrade their platforms; or it is about combining to present the “unusual” of their fields. It is only by having a clear and in-depth understanding of the larger picture that a person can fully see his or her own face, and thus write the most influential work on a broader scale。
The second is to jump to the frontier of the times. A man who has always worked for yesterday has to be “lost”, a man who works for the moment is a man who can do things, and a man who always struggles for dreams tomorrow. This concept should also be applied to the work of journalists. Public opinion-led professional characteristics require journalists to be at the forefront. This is the only way to play the role of “leader”. This is reflected in the work, and both content and writing techniques are important. The general problem with traditional media articles is the ageing of the way they are presented. If this situation is not changed properly, content can make communication less effective. It is therefore necessary to improve the skills of “kung fu beyond poetry” so that as many journalists as possible can read the story, attract the reader at first glance, and the guide or first sentence captures the reader, without leaving the reader easily。
There are also traditional theoretical frames to jump out. The news has its grammar and skills, but not for decades. Grammars and techniques do not come from the inventions and habits of professionals, but from the needs of readers and the market. The new media are now available and traditional media should not be self-restricted. Under the new circumstances, we must not focus on the speed of dissemination of tweets, news networks, newspapers and magazines, such as instant messaging, the authority and depth of newspapers, and the function of magazines to pass facts on to history and culture。
Iii. The turning
The haimen daily has two pre-editing meetings, an early morning session to determine the main elements of the day's production of the 10 or so versions of the self-drawn version; and an afternoon evening session to check the implementation of the topics and editions identified in the morning. There was also a task at the evening session to see if each article, from subject to content, was easily understood by the reader and expressed in the most concise language. What is the most visible language? It's the language that ordinary readers are the easiest and most receptive to receive without thinking about it, such as local language, honesty, humor. Now there are many media outlets, and if the subject of the article is “wrong” to the reader, it is objectively excluded。
The purpose of earth is to reach its readers as closely as possible, both in writing and in drafting. It is either old or dirt, and it is a requirement that the compilers should not be overly restrained in the whole process. It is said that innovation is “back-to-back” and that the newly invented language is often “earth”. At both sessions this year, the media took stock of many of the innovative words of prime minister li keqiang in his report on the work of the government, some of which gave the first impression of “earth”, such as creationists, the internet+, zombie enterprises, craftsmanship, the new economy, etc. Many years ago, when the “spring night” was seen in the media, it was felt to be too “exaggerous”, and now there is one that is not clear. Innovative societies, language and language innovation have also entered a new phase, with some web-based texts being “bold”, many of which have been refined or widely disseminated as “understanding”. Journalists should take on the historical responsibility for this innovation. This is also the expectation of readers and the need for authors to develop themselves。
There is no contradiction between the “earthing” here and the “deepness” of the news, and competent writers are always exploring the most effective words and grammatics to allow complex and deep things to be presented to readers and society。
Iv. Integrating
When journalists are not recorders, bystanders, creators, participants in pure news, we will find that news is no longer unattainable, no longer a passive product, and its soul and value can be revealed. This should be the quality of a good journalist and the public secret to ensure that we produce exclusive, top-notch news. There are several basic requirements。
Interviews should be “centres” for journalists. It's the interviewer who turns around on you, not at the end of the day. He's always introducing, you record; you're asking questions at the request of a writer, you better ask each other, you ask about each other, you ask about the other, you think about it, you answer it. It is often the “roadway” in which news is presented. To meet this requirement, it is necessary to pre-elaborate, the main point being that you must be the first to know the extent to which the subject matter you have chosen is directed and directed towards. The interviews were not as good as the material, a large book, a short story at home and a well-known in-depth interview. In the new era, a mature journalist has a clear idea of exactly what material is needed for the news to be written, and the impact of the redundant interview is not just on himself but on others。
Interviews and reference materials should not be presented at a desk. In that case, you did not use the word “heart” in the previous period. It is clear that the message is “incompetent” because of its short text and limited material, such as instant writing. Even in communications or other lengthy writings, it is usually simply “carrying” the outline and the main facts on paper. In my view, to a certain extent, it is the fact that determines the news, and it is the journalist who determines the style of the news, especially in the form of commentary, dialogue, etc., and it is the content that follows the journalist's thinking and the subject matter. In reality, there is often the fact that there are more than 10 points of value, and some journalists have been devalued to three and a half points, and, while there is some flexibility in the presentation of journalistic values, there are elements in the “flexible” section that “cannot do” even the facts themselves, depending on the author's perspective and discovery。
Use journalism to work and make it natural. We are opposed to false news, but advocate for the inclusion of authors. There is a fact that you have become a valuable news story because of your involvement, your advice, your design. Many years ago, when i went to an interview with a company, i gave the director an idea, a social assessment, and you could try to create a unique selection system based on the actual situation of the company. This news, which i have reported, became a first-class annual award for the national system of the press, following the success of business in practice. A lot of work has been done in the haimen daily newspaper, not only in the news, but also in the professional media, such as the chinese journalist " news front " , which is frequently promoted. For a small example, in the closed-volume test conducted this year in the initial newspaper, “practice and practical improvement” for all staff, with the exception of a few conventional subjects, is mostly news-based. For example, on the subject of the survey, employees are asked to take the top 10 columns of the newspaper to select the best-respected mentors and friends in the house; the subject of the brief is “i'm good energy, my life story”; the title of the short feature is “fine 2015 my microstory”; and the title of the short introduction is “how the seamen's daily walking — my gold ideas”. The author is jiangsu, editor-in-chief of the haimen daily
