The concept of the optimization of the search engine has existed since the advent of the search engine, and the seo (the optimization of the search engine) is now a familiar term with the development of the internet for more than 20 years. But it has to be said that today there are still too many people, business people, managers, and even practitioners who misread seos as content, ranking, adding a lot of links to the pages to raise the ranking of the web pages, and even using some of the so-called “smart” means to achieve certain objectives in the short term - – that's the newest black hat seo technique, so it's just funny and paranoid。
The work of seo staff includes research on content strategies, page seo optimization, data analysis, etc. It is no exaggeration to say that a senior seo staff member is necessarily an excellent strategic talent and necessarily a multi-faceted talent in one or more fields. The fact that seos are difficult to do is incomprehensible and surprising to many outsiders, because there are a number of factors that affect seos, and these factors are increasing as the structured data construction of the search engine becomes more intelligent, and as the marketing of the search engine becomes more and more an information and decision-making factor for the general public。
I would like to give a few examples of a professional seo worker whose basic points of reflection are:
1. The integration of seos into the product, market and marketing strategies of the company as a whole is a point where seos need to think and be configured in the face of corporate and brand strategies
2. Research and positioning of keywords (a process that requires tools, patience, intuition, testing that requires more extensive marketing experience)
3. Efficacy of the funnel, the model theory of which is that every person who has some sort of marketing knowledge is often talking about, but today the conversion rate is optimized, i. E. The cro data, which directly or indirectly affects the adjustment of the seo's effectiveness and strategy, the logic and relationship behind which can be characterized by two sentences from outsiders
4. Testing and optimization of content for users (all directly related factors such as the time spent on the website, the rate of exit and the level of user participation)
5. Content strategy (the high-level optimization medium-level content strategy will be integrated into the overall marketing strategy)
6. Page optimization (the adjustment of every detail in the page layout is the result of a professional data perspective analysis and in-depth user access psychoanalysis)
7. Making the website more friendly to the search engine (this has become an increasingly complex process that has led to a growing professional and skillful discourse by seos and a growing demand for the combined quality of practitioners, as the site now uses more emerging technologies, such as page-by-page navigation, ajax crawling techniques, reactive technologies, adaptive technologies, etc.)
8. Website analysis: user monitoring is only the beginning and there are many things worth studying and considering, such as website management tools, link monitoring, brand references, social media tracking
9. Vertical search lists (such as video, pictures, news, blogs and shopping information searches) can be a lengthy process for scientific data analysis only
10. Discussion of availability and user-use experience (seo specialization in this area is even greater than some middle-level product managers because of their important impact on ranking)
11. Image positioning and management
Competing survey, seo practitioners need to understand the basic methodology of market research
13. Social media marketing: today, social media is not negligible to seo practitioners and requires a lot of strategic and tactical support
14. Inter-enterprise alliances, inter-platform integration, cybersecurity issues, knowledge ownership issues, legal issues, etc。
These are the basic points that a true seo professional needs to have and must consider in his day-to-day work, and what is required behind them will be a comprehensive study and study of its many origins: technology, marketing, marketing, product, consumption psychology, data, etc. One of the reasons why seo is not doing well is here, where the growth and development of a true seo is a long process。
