Hello, everyone, welcome back. I'm shelby, and i've just had a wonderful weekend full of all my favorites: food, family, friends, reading, my kirky yoshi and beer. There's a little bit of stomach burning. But to be honest, i appreciate my life more than ever. What else can i ask
This week: podcast seo's introduction. As news consumption habits change, how we optimize text, video and audio content and make content more accessible to audiences will change. We will explain the basic knowledge of the podcast seo, its importance and key considerations. Attention is drawn to no. 102, which we will explore in depth。
A very calm chamber view. Photo by austin distel in unsplash
Let's get started。
What's a podcast, seo
Podcast seo by name. It is optimizing podcast programmes and content to gain exposure in search engines and podcast catalogues (e. G. Apples and spotify). This includes enhancing the title and description of the programme, creating additional content, linking articles, improving the profile of the moderator and rehearsing the programme。
While it is essential to optimize podcast content to accommodate traditional nature searches, podcast seo needs a multi-platform strategy. You have to consider all the places where people listen to the show, including platforms like spotify and youtube, and websites。
Why is the podcast seo important
Simply put, news consumption habits have changed — podcasts have never been so popular。
According to a survey conducted in november 2025, 32. 5 million people in the united states listen to podcasts on spotify, while apple has 28. 5 million podcasts throughout the year. According to another survey in early 2025, 66 per cent of americans aged 12 to 34 reported listening to podcasts last month. This is more than 59 per cent in 2024。
Google also recognizes — and is adapting to — this change in behaviour. In 2019, google announced that it would display broadcastable podcasts directly in the search results. This is a shift, because previously podcasts had to rank in the blue link just like other content。
Videos and blue links on youtube also appear in the podcast's mobile phone query the athetic football show。
Google continues to move to other non-text formats, with tiktok footage and youtube videos appearing in the search. In recent years, algorithm updates have given priority to non-textual content and these formats have gained significant exposure。
According to the mobile exposure report of the trisolute news dashboard at the end of february 2026, youtube. Com, instagram. Com and reddit. Com rank four out of all categories. Youtube and instagram are ranked mainly by video type。
Mobile visibility report for trisolute news dashboard。
Mobile visibility report for trisolute news dashboard
The "video box" function maintains 11% exposure in mobile search results. This means that non-text formats, including video and audio podcasts, are more visible and accessible。
Podcasts are not just audio entities; they can be text (text), video (recording) and audio (dovers themselves). A study by edison research in 2022 found that podcast listeners listen to their favorite programmes on multiple platforms. Top destination? Youtube。
Thus, podcasts, seos, are critical to the success of publishers both inside and outside the traditional search engine。
How am i supposed to do this now
In a follow-up journal, we will explore in depth strategies for implementing a comprehensive multiplatform to optimize podcast content。
Now, let's review the podcasts that your publications provide and review their current status — applicable to all platforms. The data/information is centralized in one place. View podcast internal data and google search conservatories and use keyword research tools to determine which podcasts are currently in circulation. It then went outside and looked at the indicators of youtube, apple and spotify to obtain a full 360 degrees of performance。
The most successful podcast seo is not just about podcast platforms; it's about everything else. How did you promote social video podcasts? Is it linked to the text? Do you have the right structured data on the podcast page? Should the podcast have a script
What if my publisher has a lot of podcasts? It is important to consider the breadth of your podcasting library and what is most resonant with the audience. All podcasts and their programmes could be optimized, but much effort was needed. Carefully choose which programmes and hosts are worth your time. When considering where to begin, please consider the topical authority of e. E. A. T. And the brand。
For example, the football podcast in the athletic is the main feature of the brand. The athletic football show was one of the first programmes to be launched, with brand names and dedicated listeners. It would be wise to optimize this podcast for start-up。
Summary: podcast seo is a key component of the overall audience strategy of the publisher. If your publications provide podcasts, it is important to consider where the podcasts are most popular and how the audience can find them. In a follow-up journal, we will discuss best practices for optimizing podcast content。
