Faculty of cyber education
"seo search engine optimization."
Title:
Learning centres:
Level:
Professional:
Year: spring/autumn
School number:
Students:
Mentoring teachers:
** date: june of the year
"seo search engine optimization" please list the standard seo advanced search commands
Please list the commonly used seo advanced search commands and select the use of two of them。
Response: 1. Site2. Domain3. Inurl/allinurl4intitle/allintitle5. Double quote 6. Filetype7
1. Site
This is the most common advanced search command, which is used to query the entries on the website and which is common in all search engines. Use:site:. Qiankunseo. We entered the site in the 100-degree search box: the search for domain names resulted in the entry of the site, both the pages and the number of pages (site commands are not very accurate in searching for entries, some of which have been recorded but are not available). It is much more accurate for friends who need to check the web pages accurately to suggest that you use 100-degree statistics or the 100-degree platform。
2. Domain
Attention is drawn to this directive, which is a relatively misunderstanding, and which in many cases is described in the information as an external link, which is a big mistake. In fact, the directive asks about the relevant domain of the website, which refers to the pages that are entered at 100 degrees, and the page information (which can be identified by the search engine) contains all the pages of this domain name. The features are as follows: anchor text links are not available; they are displayed as long as they are available; for example: domain:. Qiankunseo contains a web page with qiankunseo, which is statistically displayed, whether it is a link or not, with very large errors if it is considered to be an outer chain, the shorter the domain, the shorter you can try to use a relatively short non-existent domain name and the missing link to the key anchor text。
In the search engine optimization process, the optimization of the website structure is very important and is usually one of the most important components of the search engine optimization operations. So what is needed to note in the optimization of the search engine structure? What needs to be continually adjusted in the process of optimization in helping the website to enhance user experience and the dual development of search engine algorithms? Please describe briefly。
Answer: (1) attention to the optimization of the search engine
Analysis of website keywords
Analysis of the website structure
3. Catalogue and page optimization of websites
4. Regular publication and rational chaining answer
5. How to engage in a dialogue with the search engine
6 site map for your site
Seven, watch out for high-quality relationships. Answer
(2) how to continuously adapt user experience and optimization of search engine algorithms
I. User demand at the top and high quality content feedback to users
The mutual benefit between the website and its users is the basis for optimization. Therefore, it is necessary to respect and meet the needs of users by providing them with high-quality content information of their interest and need, or by providing material resources that can be useful. This is a real benefit to users, as well as a “benefit” to the search engine. With these high-quality content assured, the search engine will always focus on it and recommend it after the expedition
For the users, the website is ranked ahead, and the flow of users continues。
Two: users like to be simple. Search engines need to be simple
After a visit to a website, the worst fear is that the site's pages will be confused, advertising will fly, the columns will be confused, and the desired information content will not be found. Such sites will also be confused for the search engine, especially with regard to the page design and structure of the site, which will be difficult for spiders to access if the confusion is not sufficient. Therefore, in order for users to be easy to use the site, the spiders of the search engine need to be structured in such a way as to reduce redundancies in their code, to be simple in their column setting and page design, and to have a good sense of navigation so that both can have a good experience, taking into account both user experience and the optimization of search。
3. User guidance needs, as does search engines
For users, one site is the “doors and windows” in which he understands the world, acquires relevant sites and finds more relevant subject sites and related information, as well as the search engine, where more similar sites and information can be found by linking them to each other, thus placing emphasis on the guiding role of friendship links. The guiding effect of the friendship chain requires adherence to the principle of quality first, not purely quantitative pursuit, highlighting the links between sites of high relevance, quality and content, so that users and search engines can find more high-quality sites and information to meet their needs. So, high-quality friendship links
It is a key element in enhancing the impact of the website and enhancing its impact。
Iv. Users value brand utility and search engines also recognize brands
Another feature of a high-quality website is its brand value on the internet, which is typically promoted through a wide range of publicity, and the higher the website's exposure means that more users can find you, know you, and search engines can understand your influence, giving you higher weight and better ranking. The increase in exposure is achieved through the distribution of the external chain of the website, which requires station chiefs to promote the site in such a way as to maintain a steady increase in the frequency of exposure and the quality of the external chain distribution platform to have a direct impact on the effectiveness of the process。
3. The page title refers to the text contained in it, which is an important element of page optimization and is one of the most important elements in the search engine. It is written by adding elements indicating the main content of the page to the label in the HTML code. The page title will be displayed at the top of the browser window to help users browse the page. Please list at least three common page title optimization techniques。
Response: 1. It is suggested that the title label should follow closely after the head parent label。
2. Unique rather than repetitive。
Of course, if you had to have a title, there are still websites without a title or titleThis is not allowed in seo. Some websites have titles, but many are the same. Different pages may show the same themes, but the content is certainly different. (ps: unless you leave two identical pages in your web site, you use the same title, it's a waste, users have a bad experience, and the search engine doesn't know what your page is. Do you have a question at this point: how can i add pages like these when there are more pages (such as list pages)? At this point, the programmer should add pages to the title (for example, page n - classification name - website name)。
3. Accurately relevant。
Not to mention that every page should describe exactly what it contains. However, it is important to emphasize that it is very difficult not to add to the titles that have a high number of searches but that have nothing to do with their own page. This method was used a few years ago and is now out of business, and it may not be considered cheating。
4. The length of the title does not need to be long enough. (it is generally preferable to have 15-20 chinese characters)
The main reason why the title does not recommend too long is three:
1. The title of the search result list page is automatically cut off when it is incomplete, but the general developer does not know where to stop it. So the incorrect location is likely to cause confusion among users or the user simply does not know what it means and the user experience is gone。
2. Although the long title does not lead to a search for penalties, the excess weight is low and has a low impact on the search ranking。
3. Moreover, if the title was not the only one, the more lengthy the title would be, without accumulation, the more irrelevant it would be, certainly not conducive to highlighting keywords。
5. Simple and simple。
And i stress that writing title isn't a keyword. For example, the title of a website is like this, "women in women's dress-nets-women's distribution nets... " ... And some words or phrases like n's dress. It's not going to help the search engine's ranking, but it's going to reduce the weight of the page, so don't do anything that's not worth it。
Keywords should preferably be at the forefront。
Experience and statistics suggest that the location and ranking of keywords are still relatively relevant, certainly the higher the ranking. This can typically be the reverse of the breadcrumb navigation in the form of: product name/article title - subclassification name - classification name - website name。
7. Attracting hits。
The title labels attract the attention of the user and make the user want to stop. It is necessary to click on the bottom to achieve the best seos. For example, one of the normal diet products has the title: fatty decomposition - fatty decomposition - xx decreasing net, but if it's written: no diet, no exercise, happy diet - xx. It's possible that the hits will increase, but not absolutely. From my point of view, it's mainly from a user point of view rather than a search engine, and because you put the key words on the site behind you, you might lose a certain ranking. So it depends on its own circumstances。
Use of conjunctions
The title label sometimes separates phrases by using spaces or connecting words - |, etc. These terms do not differ in ranking, but they may differ in their effect, so which connective words depend on what allows users to see clearly and comfortably. Personally, it's a good choice。
9. A combination of two or three keywords is placed in the title。
For example, you have "seo optimisation", "seo tutorial," "free seo," "seo" and "seo" in your website, and you can simply replace them with "free seo tutorial"。
10. Brand or company name
It is also a good option to put a brand or company name at the end of the title. For example: korean women - xx clothing network。
