B2c e-commerce website seo search engine optimization programme
The e-commerce website seo search engine optimization is increasingly valued by businesses, and how a e-commerce city seo can be made directly affects the traffic of the site and thus the volume of products sold in e-commerce. As a result, e-commerce sales are inextricably linked to seo, and you will be able to figure out how best to optimize the search engine of the b2c e-commerce site。
Measure/point 1
Analysis of website basic data
First, we need to analyze the status of the major search engines
See how the site is recorded in search engines like 100 degrees, google, yahoo, search, and so forth. It's normal, it's normal. Two
Seo problem diagnosis
2-1, server reasons
There were no significant problems with the web server, which, through tool testing, uses a stand-alone ip to respond quickly, although there are times when the page is manually opened with a slow-tracking on the web page, the most important of which is the video display of the top half of the right corner。
2-2, website content
One: is the site rich? The site has a large number of gill products, which are rich in pictures, although the product profile is simple and does not spell out product specifications, size, colour, fabric, etc。
Do you have original content? In the case of e-commerce, there are many pictures, but the search engine does not have access to photo information, so the product profile is directly related to the original content ratio. At present, the website's product profile is simple and the product titles are similar, resulting in a low level of originality and low level of inclusion。
2-3, title and mEta tag
1 for each page 旳title and mIt's not the same: product page title is similar, for example: all 旳 xxx sunscreen emulsions are xxx xxx sunscreen emulsions - mIt's the same type of description。
2, title and mReasonable length of eta旳: title and mThe length of the eta is reasonable, although there are too many jamming keywords and the marketing search engine judge the content of the web page。
3),itle and mReasonable density of dictums in eta: title and mThere are too many jamming keywords in eta and the unreasonable density of key words has led the search engine to misjudge the content of the web site, affecting income and ranking。
2-4. Design details of web pages
1) the lack of h1 labels on the web page highlights key words and has a certain impact on the ranking of the web page
2) the product page title is not coarsed with h1 or b labels
3. The website contains a large number of pictures, although most of them do not use alt to describe them
4) there is a large number of 旳css codes in the web site, affecting the web-friendliness of the search engine, which should be placed in the external css literature
5) page js code too many should be placed in js literature, using external callers
6. If the entire web page uses the css+div layout, then do not use the table to layout. The navigational drop-down menu is an example, and the contents of the drop-down menu should be configured using css+div。
2-5. Analysis of the causes of the url route
1) the web site is in the form of a level 2 catalogue and, without prejudice to procedural stability, a level 1 catalogue is proposed
2. For brand-name product theme pages, urls should be in the form of first-level catalogue names and catalogue names should be branded in english or in spelling form
2-6. Analysis of web links
1) is the link structure clear? Observation of the site shows that the site's links are not fully static or that there are many dynamic links, which are unfriendly to the revenue generated by the search engine, especially with multiple parameters。
Is there a text link? Because of the specific nature of the b2c mall, many links are photo-based, although the search engine is unable to read the photo-based information. If a large number of images are used to make hyperlinks, in order for the search engine to better capture the content of the website, the hyper-linked picture should be added to the alt properties and tell the search engine what this link points to. No alt properties were carried with the images of the station with the hyperlink。
Is there a link to each page? Each product page lacks a recommendation for the product, is suitable for the product, can advance the ranking of the page and is useful for increasing sales。
2-7. Keyword density and layout
1) the website lacks a good keyword density formula and the layout of keywords is confusing
(b) the low density of keywords on the web site
2-8, reverse link
1) the lack of substantial reverse links to the website
(b) the first page should have a specific section with an interesting link, and the channels should also have a specific section with a matching friendship link, so that the whole station would have a more equal weight and avoid concentrating on the first page so that products would not be ranked well
1. 3
Iii. Whether or not there are reasons on the web site that are not conducive to seo optimization
3-1, existence of framework network page
The frame page appears on the web page, which should be replaced with a non-framework if this is a program that needs to be used, or it should be deleted, and the code easily allows the search engine to consider the website to be fraudulent. (personal proposal not to appear in a similar frame on the website)
3-2, 404 pages noodles
Part of the piping is missing and turning to the front page. On 404 pages, all faulty pages are turned to this dedicated page, which still contains recommendations for other products to prevent loss of flow. (if there is no 404 page on the site, when the search engine comes in, jumps out of the site to the point where it cannot be found, not only reducing the number of pages on the site, but also losing a lot of traffic; and making it as difficult as possible for 404 pages to jump automatically to the front page, to the detriment of the first page)
2. 4
Summary
From the above analysis, it can be seen that the issue of the web site in terms of seo is important:
1. There is no good strategy for web keywords
(ii) fewer original content
3. The pages of title and keyword and description are not completed and the web pages of keyword density is insufficient
4. The lack of coding labels on the web pages to highlight the content of the pages, such as h1, b, etc.
5. In the page design, css and js codes do not use a code that is suitable for seo friendly specifications
6. Lack of a complete map of the website
7. There are not enough backlinks
8) there are one or two reasons against seos。
3. 5
V. Summary of the general optimization of seo on the b2c e-commerce site
The following is an outline of the e-commerce website seo optimization programme, with more detailed content and more detail, which will be used as the basis for planning the optimization project on the back。
From the above analysis, we understand that there is a problem with the web site seo, and the following is an example of my own project to optimize the web site seo:
5-1, complete keyword equation
1) the keyword equation is written before optimization. Including key words, long end words, etc.
2) identification of key word flow trigger points, i. E., these keywords can be single word search volumes of tens of thousands of times, albeit highly competitive; they can be only a few times a day, although the key words in question are tens of thousands of times, and they are very competitive。
Three, here's the cylindrical blast flow. The formula is a combination of product name, model, size, colour and keyword. These words are huge, and they're searching for people. It's very precise, of course, the equation is to have the technology to automatically achieve the luminum, to do it manually, to be too quantitative and slow。
4) another detonation strategy is the list of names, as the search engine is blocked by the treasure hunt. However, there is still a large part of the population that is used to searching in 100 degrees or google for the term “poaching + product”, which is also quite impressive。
5-2, page thinness, tectonic fine-tuning, removal of reasons against seo
1) through the above analysis, there are a large number of css and js codes on the web page, which should be placed according to the code suitable for seo, which uses external calls, and js uses external calls to the extent possible
2. The website is static and should not have dynamic links throughout the site
3), change brand pages to catalogue forms instead of content pages
4. Add the alt attribute to the presence of the photo on the web page
5. Increases in product recommendations or information content per product page
6. Add an h1 label to each page
7. Remove the above list of adverse reasons for seo。
5-3. Improved website
One of the serious problems that has emerged in the city is that the original content of the site is too small, the product profile too simple, and that 30 to 50 new originals or pseudo-original information have been added daily to increase the revenue of the commercial search engine, using a good product profile。
5-4, design pages title and keyword and description
According to the keyword schematic, the new design page title and keyword and the description need to be done after the keyword equation has been completed. The changes should start with the content page and end with the first page in the column, with the change being done in an orderly manner, not in a hurry, not too slow。
5-5. Production of a site map
A map of the site in 100 degrees and google旳xml format, with detailed parameters to be produced according to the 100 degrees and google旳 rules, and
The robots. Txt literature uses sitemap to direct spiders to the site map content。
5-6, external link formula
As external links are important for ranking on the website, a good external linkage strategy is important for building a strong external link network quickly and effectively. The following is an example of how i can connect to the site:
1) because of the low income of the web site and the ppr, the importance of previous friendship links was to rely on the original and interpersonal resources of the site for meaningful linkage-building
2. The use of blogs to build friendship links
3) use of co-operation with web-based navigation stations to create friendship links
4) the publication of software and the posting of links to friendship on the web site
(v) use of opportunities to work with branded media to provide additional links to friendship
6. Other ways to build friendship links。
The construction of external links should grow evenly and should not be accompanied by large increases in external links over a short period of time, so that the site can easily access the efficiency of the search engine sandbox and even be considered as cheating by the search engine。
Attention
Seo optimization is a long-term process that should not be optimized for the sake of optimization, which must be planned before it can be optimized for the sake of instant ranking, and which ultimately will not be effective. It must therefore be gradual and not short-lived
Book festival programme
I. Activities:
Books are human friends, books are human progress ladders! In order to broaden the knowledge base of students, through a series of study activities entitled “friends with books, tours of knowledge in the great sea”, students are encouraged to read, read, learn, develop from an early age a passion for books, to share their habits, and to pedagogize, acquire knowledge and build ideals in the practical activities of learning
Ii. Activities:
1. Establishment of a book corner and a small library of persons in school classes, individual classes, etc., through activities。
2. To develop, through activities, a culture of love for reading in schools。
3. Through their activities, students are accustomed to reading books。
Through activities, students are better equipped to update their knowledge, think and practice in a comprehensive manner。
Implementation of the plan of activities
1. Bookkeeping
(1) each student prepares a book of books in a detailed format that enables him/her to design, decorative and lively, with distinctive features based on his/her own preferences, such as reading content, capacity, time for realization, a collection of good words, experience, etc., which is suitable for taking notes at an advanced level。
(2) each class also develops, in conjunction with the student plan and the actual situation of the class, a plan for the study and development of the classroom, which includes measures, guarantees, effectiveness, evaluation, simplicity and ease of operation。
(3) the squadron organizes a “book fair” to display the books of students and make corresponding evaluations。
2. Book exhibitions:
Classes regularly hold reading fairs in the form of "celebrity words", mottos, proverbs, classic phrases, "students" and "my favorite books " and "good books recommendations". Some of the content exchanges have taken place in a well-informed manner in the course of the study and have created a good atmosphere for reading in the classes。
3. Reading tabloids:
