By the end of last year, according to statistics, there were no fewer than 2,000 companies, teams and workshops in beijing. The vast majority of website-building companies have positions in sales, planning, design, production, procedures, passenger uniforms and seos, which are not very large in size, usually in a few dozen, many of them with multiple posts。
Since web site construction does not make money on its own, many companies offer seo optimization services once they have made a website for their clients. So how do you do this with so many websites? Based on your experience, this paper wants to share with you a simple overview of a large website-wide seo maintenance program。
1, create keywords
As web-building companies have established websites from a wide range of industries, keywords are generally not created in too deep a keyword, and each industry is involved in a little bit, but rather in a more in-depth critical vocabulary for large clients。
The figure below provides some of the keywords that the company has set up for the gift processing industry, as there is a greater demand for site construction in the gift category, so the keywords are also described for products and industries。
Most of these keywords are taken from clients ' requirements and are then included in the list of selected keywords collected in conjunction with the 100-degree scale index, but because of the shortage of personnel, there is no dedicated person to maintain, expand and monitor the vocabulary. Long end keywords can only be optimized for the same industry website。
Even so, tens of thousands of client-related key vocabulary have been collected。
2, outer chain construction
Stations, links, and friendship links are the most convenient tools for such website-building companies, and are also the sites of clients, regardless of their quality。
Links are easier to operate because they are all their own stations; they usually buy and sell in bulk, but when the 100-degree green rose algorithms come out, the number of links is less; thus, the management of friendship links is strengthened。
However, for so many websites, each management friendship link is very cumbersome, so all website friendship links are managed directly using an optimized link management platform, as shown in the figure below:
The tool provides a direct view of the links to each website, whether there are links to the site, 100-degree intakes, snapshots, front page locations, backlinks, prs, 100-degree weights and traffic。
If you download a friendship link interface file, you can manage the friendship link directly through the backstage of the platform. For a station where the counterparty is removed directly from the k or where the snapshot is slow, it can be shown simultaneously to the web link area。
3, seo impact monitoring and ranking monitoring
Initially, a variety of seo data were posted to excel to record web data, but while the site is increasingly optimized, this is clearly inappropriate。
In order to keep abreast of seos on client websites, it is recommended that they be replaced by a tool that optimizes real-time access to detailed seo data analysis reports for each site, including back-linking information on the website, keyword ranking and historical records. You don't have to search the seo data on one site a day, leave a cumbersome query and spend more time on seo data analysis。
It is clear which sites have been downgraded by managing so many stations, and for those with slower and fewer snapshots, it is possible to first check their friendship links. If you use an optimised friendship link interface at your station, then you can visualize which station has affected the seo data at your station。
The inspection of friendship links is only one aspect, and with regard to the downgrading of the website, it is possible to screen the site on a case-by-case basis
(1) is there a problem with the mainframe;
(2) check if robots. Txt has problems;
(3) checking friendship links
(4) whether other sites under the ip are reduced;
(5) appropriate content of the website;
(6) whether keywords are stacked;
(7) whether the website is mirrored;
(8) whether the first page is blocked;
(9) whether or not to use jump codes;
(10) too many inner chains;
(11) whether the website is hanged;
(12) whether titles, keywords, descriptions, etc. Are regularly changed;
(13) other things you can think of;
In short, a minor change could lead to a downgrading of the website, which would require more careful treatment。
Finally, the system will automatically generate a txt or excel statement, which will allow smooth communication between leaders and customers, and a clear picture of seo data。
At the end:
The site management and seo optimization that i have referred to here are not cheating techniques. It is common for a seo optimisation team, as well as for many websites on hand, to have both its own and client stations, and how to use these tools more efficiently to help us do the seo optimization, which is a matter for every station owner to think about。
