This article will show you an efficient solution if you are struggling to optimize the web site seo, and you can't do it in the face of big server log data every day。
Please take a few minutes to finish, and i'm sure you'll have a good harvest。
The server analyzes how the log tool enhances the seo effect
My colleague zhang zhang zhang qianqian is in charge of optimizing the work of seo in the corporate network。
In the third quarter of last year, he found himself trapped in a weird circle: the website was constantly updated and the outer chain was still being constructed, but the core keyword ranking continued to hover on page 3。
Even more confusing is the fact that traffic statistics show that a large number of reptiles are frequently visited without being able to judge which are effective search engine spiders and which are ineffective malign reptiles。
During that time, he spent three or four hours a day analysing the server log。
A little bit of analysis of access logs, e. G., through the wk, grep, etc., to manually recognize access behaviour of 100-degree spiders, google reptiles。
Processes are extremely time-consuming and often miss key information because of the amount of data。
It will be recalled that in mid-october, he suddenly discovered a surge in visits from an ip section, and after two days of checking, it was confirmed that the competition was maliciously capturing content。
What server log analysis tool should be selected for seo optimization
Zhang myung-jian tested a multi-log analysis tool。
Some provide only basic flow statistics and do not distinguish between reptile types; others, while powerful, are too costly to learn。
What he really needs is tools that automatically identify various types of search engine spiders, analyse reptile behaviour patterns and give concrete seo optimization recommendations。
Just as he was almost giving up, he happened to know the cloud。
The collection function of the system includes well-developed reptile identification and control mechanisms。
While its primary function is content capture and original generation, its bottom-level understanding of the behaviour of the search engine addresses the problems he faces。
What are the key functions of the server log analysis tool
Zhang was inspired by the study of the reptile management logic of the cloud。
He began to focus on tools that automatically identified the spiders of the search engine, analysed the frequency of reptiles and tracked intakes。
Smart filtering mechanisms for good cloud collection, such as automatic determination of website accessibility based on state code and adaptation of collection strategies to repeat content, can be applied to log analysis。
He noted, in particular, the automatic suspension of the “interfacing failure” function of the graceful cloud。
This made him aware that a good analytical tool should have an intelligent early warning capability to inform users in a timely manner when abnormal reptile behaviour was detected。
Log tools should also automatically take protective measures when malicious reptiles are detected, as is the case with "failure of interface rights and automatic suspension of missions at the state code 301/302/403/404"。
How to use server logs to analyse data to optimize the web site seo
Zhang zhang zingyuan will apply the lessons learned from the cloud to log analysis and begin to systematically optimize the website。
He adapted the structure of the website to reptile access patterns, optimized the content layout for the search engine spider capture preferences and set an unusual reptile access threshold。
The effect is obvious。
Two months later, the effective recording rate on the website increased by 40 per cent, the core keyword ranking entered the first page, and natural flows from the search engine nearly doubled。
Most importantly, he now spends less than half an hour a day checking the log analysis report to capture the health status of the seo on the website。
The clear-sighted experience tells us that in the process of seo optimization, it is essential to choose the right tools and to understand the logic behind them。
Just as a good server log analysis tool can help create content through intelligent collection and original functionality, we can do a lot more to improve the performance of the web site seo。
I hope the story of chang will inspire you。
If you're worried about the website seo being ineffective, start with the server log analysis。
