In addition to changes in the end-tailing pattern, who did the smartphone break? Perhaps that answer is not difficult to solve。
“whether it be apples or three stars, touch screens are fragile and have a high rate of damage, thus creating a huge maintenance market.” a person in the industry who was involved in touch screen manufacturing told the 1st financial journal yesterday that most of the touch screen manufacturers who were currently engaged in related processes in shenzhen had grown from over 100 to 300, almost a year old. “touch screen manufacturers, responding to more than 2,000 new mobile phone brands, have a considerable volume of delivery, with more than 1 million pieces delivered per month for apples alone.” of course, he wasn't referring to the original screen。
In their investigations, journalists found that high rates of back-up and sufficient supplies had led to an explosion in the entire market for repair of smartphones after sale, while many of the maintenance networks for after-sales services were seeking unimaginable windfalls in the name of “goods”。
Who's working on it
"the original screen is $500, almost 360." in a mobile phone repair shop near china square in guangzhou, the owner offered the lowest price for the maintenance of the apple screen, which was nearly three times lower than the number of points designated for maintenance in apple china. If the touch screen is damaged, the official maintenance prices for iphone 4 and iphone 3 are $1598 and $880, respectively。
Subsequently, journalists visited several major mobile phone repair markets in guangzhou, usually operating no fewer than 50 shops in a computer city. One counter, one maintenance worker, can hold up a small front, “five per day”, says the shopkeeper at the point of repair. Journalists found that in the shops of these maintenance workers, the screens of apple 4s alone had four or five levels, ranging from $300 to $1,500, and they claimed to be formally authorized agents。
On the second floor of high digital square in guangzhou computer city, there are five shops offering services for the maintenance of apple mobile phones, only two of which have visible signs of “authorized distributors” and the other three have little yellow signposts with the words “apple store” or “apple store”, but only one with a personal card. The apple hospital, located on the fourth floor of high digital square, told the newspaper that if the lcd screen was broken, the price of changing the original screen would be $680, “a store that is more expensive than this would have been so much more expensive.” however, when journalists visited a nearby mobile phone repair shop with three stars, apples, htc and sony screens, the shopkeeper claimed that the original screen would cost more than $1,000, or else it would be easy. "the easiest thing to do is to get the best quality."
Zhang hua (alias) who runs a smartphone network in high numbers told reporters that a screen can make more than $500 for a general network, and $200 for an apple master。
According to zhang hua, he was only 18 years old, but had been away for two years, and he and his hometown owners had received the small shop of less than 6 square metres two years earlier and the business was doing well。
"the most profitable part of smartphones is maintenance, and the most vulnerable currently are keys, master controls, cell phone frames, broken screens and glass shells behind them." according to zhang hua, whether the change of controls is $50 or $100, they are the same goods, and the cost may be a few dollars。
Who's the original
One of the shopkeepers who specializes in aishang apple in high digital numbers insisted to journalists that the apple parts they supply are authentic and that customers can be shown on the spot to repair their mobile phones, and there is absolutely no question of switching the parts. "the cat in the phone maintenance, the originals of the customer's machine, like the battery, are switched, and they won't let you watch the whole maintenance as we do." the clerk said。
For its part, the ceo zhang zhang said to journalists that apples work very strictly and their products are not easily flowing outside. Each country has a stand-alone supply point for the original apple parts, which is given to a assembler such as fuscon and a designated after-sale repair shop before reaching the consumer. “... The whole process of circulation of the original parts is closed, the system is closed, the assembly process is closed for fuscon and there is little chance that the original parts will flow outside.” zhang yi stated that the non-formal maintenance shop maintained that the original parts were not available。
This statement was also confirmed by apple, which was based in singapore at the head office of apple software technology, which advised journalists that apple would not be repairing individual spare parts, but would be repairing entire parts, including screens, master plates, controls, etc., other than the back shell. So, what's on the street is a new-screen repair point that can be assumed to be a private store。
Where did the original screen come from
“it is very simple to take delivery in guangzhou, with a few sources, sandheads, seamarks, shenzhen, jianxi and fuscon.” a store owner of a smartphone water store told reporters that if you want to find a screen, either online or offline, you can find a friend who is familiar with the wholesale market. “if it is not for a particularly good quality, the market price for an iphone 3 touch screen is only $30, but the market price for integrated maintenance is between $200 and $300.” he states that the shenzhen plant is typically less than the original screen with a silicon dioxide protection layer, but that sensory fluidity is essentially the same as the original screen and generally has a useful life of more than one year. Most consumers, however, still choose “original screens” of around $500, but they do not know that the so-called original screens are only parts off the second phone。
Many second-hand smart phones are expensive because of their high profits, as they can be “wasted” for repair points. The third generation of apples in guangzhou is currently estimated to cost about $1,200 for second-hand recycling, while the fourth generation remains at around $2,800。
Pk regular army
In the apple authority, located on the 17th floor of the west foun building, 490 tianhu road, guangzhou, six staff members in dark blue garments are busy, each customer goes to the counter with a number for maintenance, and the front door of the shop is marked with the obvious word “authorized server”. A staff member told journalists that apple did not allow regular chinese repairers to dismantle mobile phones, so that formal maintenance providers provided “component level” maintenance services. In addition, applephones do not support the replacement of screen parts on a stand-alone basis, but consumers are provided with replacement services, i. E. The replacement of the screen and the key, as opposed to the replacement of a new machine. If the cell phone has passed the warranty period and the primary key, screen, border or main plate of the apple phone is broken, a maintenance fee of $1598 is charged。
"the only thing that can be replaced is the shell, and the glass is broken, but it's worth $250." the staff member stated that, in general, the so-called “original plant screen” that was replaced in the market was not produced by apple。
Zhang yi indicated to journalists that there was a great margin of interest in the maintenance of mobile phones after their sale, whether in formal or informal repair shops. Unauthorized maintenance shops, with their pixie mentality, have fixed the pre-conditions that can be used to continue with the use of apple phones, and have raised prices. Formally authorized shops have a high platform, are costly and strictly regulated. Informal maintenance sites are unregulated and therefore profitable。
The ministry of markets for mobile phones stated to journalists that mobile phone maintenance was a lucrative business with no 100 per cent profit margin and more than 50 per cent. “it is because of high profits that these repair shops are generally reluctant to join the formal after-sale service network of the manufacturers。
Ms. Yuan xiaomei, director-general of operations, drupp communications equipment ltd., told journalists that there were three after-sale service outlets in the market, one for self-soldiers and the other for third-party sales, and the last for the market groceries. For some small- and medium-sized mobile phone manufacturers who are looking for quick money, it may be more like hot potato, when the hordes are available.” after-sale services are a hot potato for a real manufacturer, need at least hundreds of thousands of dollars in financial support and need to be invested on a continuous basis.” yuan xiaomei’s novel。
Ma jihua, a senior telecommunications analyst, stated to journalists that, at this stage, the cost of servicing smartphones has increased more than before, especially since smartphones are more complex and vulnerable because of the complexity of operating systems, processors, screens, etc., and are more vulnerable to damage, with the absolute cost of repair being higher in the event of damage。
“the sale of smart phones involves many areas, with the corresponding responsibilities of mobile phone manufacturers, operators, professional maintenance agencies and even the developers of applications, but the lack of legal and regulatory regulations on the failure of software maintenance in the country creates a space for inconsistency and problems. There is a certain problem with dominant foreign smartphone manufacturers, which requires improvements in laws and regulations, as well as greater consumer awareness of rights.” majehua says。
