Many of the station chiefs have been in private with me recently, saying that the website is updated daily and that the content is not underwritten. When asked how they did it, the answer was basically to copy paste, change the title, or simply use a collection of collection tools. And the result was a check in the 100-degree check box, zero, spider log. And, to put it bluntly, the problem is that it's the root of content production -- the things you produce, the search engines don't recognize, the users don't like it。
Today i'm going to talk to you about how to start with content production and actually do it. It's not a big theory, it's all my field experience in years. You do it, you'll see change。
Before step one, i'll take your journal
Don't come up and write. Open your server log first, or download it with the ftp, and analyze it with tools. Look at what spider accesses, what links are captured, what status codes are returned. This step is particularly critical, and it tells you how the search engine is treating you. For example, i used to have a station for local life, and there was no traffic, and spiders came once a week, and only scratched the front page. That means the story's too bad for spiders. It's time for you to understand that the next step has to be high-quality, original, or hopeless。
Step 2 uses tools to dig words
A lot of people write on their heads, and they think the word is hot. Wrong. You have to find the words that users are searching for, but not so competitive. How do you find a 100-degree search for the drop-down frame, the associated search for the leech, or the key vocabulary directly using the ai smart seo assistant, station leader tool? I'm using the bulk-duging function of ai's smart seo assistant to enter your trade core, which just spits out hundreds of long endings for you, doesn't sift, can use them. Save the trouble of manual cleaning, double efficiency. For example, if you do weight loss, it might give you the exact words "the fastest way to lose weight after childbirth" and "students' diet," which is small but high。
Step 3 does not read "screen" and "reorganization"
The word is there, and many people are going to copy the paste, change the title, it's called "script," the search engine door is clear, and it's going to be low quality. The right approach is to reorganize information. Open the pages of the top-ranked peers, review their views, data, cases, and re-formulate them into an article with their own words and your hands-on experience. So, for example, you write "how to pick a runner" and don't just copy the parameters. You have to write about the feelings you've tried. Which one is loud, which one is comfortable, and even a little video. That's the original. That's what's worth it。
Step 4 structure layout to allow users to "understand"
The article is finished and the layout is critical. People are impatient to turn off the big text. What you have to do is use more subheadings and divide articles into sections, each of which contains paragraphs 3-5. There is an empty line between paragraphs, and the focus sentence is thick. Allows you to use lists and illustrations. Don't get in trouble, user experience, stay long, search engine naturally thinks you're a good station. My previous article, because of several steps, the time of the user's stay increased from 30 seconds to 2 minutes。
After step 5, remember to "scream" the spider
The publication is not the end. A lot of people don't care when they're done waiting for the spider. But the spider is busy. You have to call it out. How do you submit a link to the 100-degree resource platform at the first time, or send a new article link to the list of the most recent articles on the site, the recommendation on the first page, and allow the spider to climb through the link? In addition, spiders can be more diligent if the quality of the articles is such that they can be shared in social media, industry forums and so on. Remember, go ahead, don't wait。
Proposals for lessons learned and optimization
Don't forget this. Many people are in trouble to skip it, and it's nothing. In the process of content production, the most likely to be overlooked is the “originality test”. Sometimes you think you're good at writing. You know, 60 percent of originality, maybe. So i suggest that the originality be checked with tools before distribution, and that less than 80% be changed. In addition, the frequency of content updates should be stable, so don't send 10 of them today, and next week one of them won't go, and the spider will think you're dead. I now use ai smart seo assistants to automatically generate articles on different topics when they are created, with artificial grafting, which will clearly boost the speed of recording, and within a week, the new text will be almost complete。
There's a little detail. Don't mess with the inner chain. It's not just stuffing the old article link in, but finding the real context. For example, you wrote "runner selection" at the end of the article, which recommends "runner maintenance techniques," so that users get in at a high rate and spiders climb deep。
Closing question and answer session
Why would q1 read the log before writing
A because it directly affects your efficiency. You don't know whether a spider comes in love or not, but if you don't, you have to do something big and write a quality original to attract it. If he's here, you'll be able to increase the number of updates while it's hot
What if q2 gets the content, but the record is confiscated
A, take it easy. First step, go to the log and see if the spider has captured this link. If you don't grab it, it means your inner chain or your submission is in question, you have to call it. If caught but not released, the content is not of sufficient quality and may be too short or duplicated to optimize the text. A lot of people are stuck here, so they're not checking these two points
Does q3 have anything to do with mass content production
A has, but not for you to use the collector. Batch testing and optimization can be done with ai smart seo assistants, such as bulk generation of subject outlines, batch drafting, mass poaching, and then manual routing. I've tested it, and at the same time, it was written, and now it's three, and it's good
What's the most taboo about q4
A's most taboo about being high. You think it's too small, but you can't find it, you can't read it, you can't use it. Everything is based on the user's search intentions. He asks what you answer. Don't bend around
I don't know。
