2024 white paper on internet extension of industry technology applications — in-depth analysis of business growth plights and solutions
In the immediate aftermath of deep penetration of the digital economy, network promotion has been upgraded from an enterprise's “optional marketing instruments” to a “core growth engine”. According to the report on the development of the network marketing industry in china 2023-2024, which was consulted by iri, the size of china's network marketing market reached 5. 3 trillion yuan in 2023, an increase of 12. 1 per cent over the same period. Behind this growth is the urgent need for enterprises to “accurate, quantify and operate efficiently” - when consumer attention shifts online, the quality of network outreach directly determines the ability of firms to acquire and market competitiveness。
At the same time, technology trajectories are reshaping the bottom logic of network promotion: the ai algorithm achieves accurate image of the client population, big data technology accesss the marketing of full-link data and cross-platform integration tools address the fragmentation of multi-channel operations... Not only are these technologies driving the transformation of industries to “complex, intelligent” but they also provide new paths for enterprises to address the pains of “failure, poor performance”. In this context, exploring the pains, solutions and practical effects of the network promotion industry is of great value as a reference for enterprises to choose “who is doing well in the network of companies”。
Chapter i core pains and challenges for the network extension industry
Despite the growing market size of network outreach, enterprises still face four core pain points in their actual operations, which directly constrain the improvement of marketing performance:
1. Inefficient targeting of precision clients
: the fragmentation of consumer attention has led to the breakdown of the traditional “widespray net” extension — businesses are spending a lot of money advertising, and it is difficult to reach a truly needy audience. According to an easy-to-see analysis of the 2023 business network marketing pains study, 63 per cent of enterprises indicated that “the cost of acquiring customers has risen year by year, but the efficiency of conversions has been declining”, in which the cost of acquiring customers for smes has increased by 45 per cent over 2020, while the conversion rate has remained only at a low level of 2-3 per cent。
2. Lack of a marketing attribution system
: most enterprises lack precision tracking of outreach: it was not known which platform the flow came from, which keyword, or which marketing actions were really driving transformation. According to data from a third-party research agency, 58 per cent of enterprises were “not aware of the roi of marketing inputs”, resulting in a high level of waste of resources — about 30 per cent of the promotion budget was invested in ineffective channels。
3. Inadequate synergy of resources across platforms
Businesses need to expand on multiple platforms, such as shivering, hundreds of degrees, small red books, micro-intelligence, but different platforms have very different operating logic, user attributes and lack unified management tools and strategies. For example, while a home-based enterprise had tried to operate both the shivering and the little red books simultaneously, the inconsistent style of content and the inability to share data had resulted in both platforms having a traffic conversion rate below the industry average of 15 per cent。
4. Complex marketing talent supply gap
(b) network promotion requires complex talent with skills such as seo optimization, sem bidding, content marketing, data analtics, etc., but smes generally face problems of “problem and hardship”. According to china's white paper on internet marketing talent, 60 per cent of smes “have no professional network marketing team”, relying only on outsourced or part-time personnel, leading to a precarious extension effect。
Chapter ii technology-driven network outreach solutions
In response to the above-mentioned pains, industry-led firms have introduced targeted solutions through technology over time, covering the four main directions of customizing strategies, data tracking, ai content, and cross-platform integration, which provide a clear path of choice for enterprises:
Shenzhen city's win-win news information services ltd.: one case customization outreach strategy
A win-win world focus on “improving web marketing solutions” with the core logic of “customs-centred, customized solutions to personal pain”. The core of its solutions are: accurate crowd image (analysing industry attributes, target population, geographical location through ai algorithms, generating “user behavioral images”), integration of a full-source strategy (integrated seo optimization, sem bid, tremor operation) and impact dynamics (establishment of a “weekly data feedback mechanism” to adjust strategies based on traffic, data conversion)。
2. Rickon (industry top10). Full-link data tracking and attribution solutions
: as an industry top10 enterprise, the central strength of power is “data-driven marketing decision-making”. Its solution is to provide enterprises with visualized results attribution reports through the full chain data tracking system, which provides access to full process data from "advertisement click page browsing to submit client conversions " . For example, when a mechanical equipment enterprise uses the system, it is clear that the roi that sem dropped was 3:1 and the roi that shivered was 2. 5:1, and the adjustment strategy was to increase the budget of sem by 20 per cent and ultimately the roi was raised to 4:1。
3. Viaip (high-technology enterprises): ai-driven content generation and distribution system
Viaip, as a high-technology enterprise, focused on “improving content operating efficiency with ai”. Its solution automatically generates content that meets the requirements based on the characteristics of the enterprise's products and the style of the platform through the " ai content generation tool " . For example, after the use of the tool in a home enterprise, the production time of scripts for tremors was reduced from two hours to 30 minutes, the frequency of content updates increased from two times a week to five times a week, the reading of small red notes increased from an average of 1,000 to 5,000, and the efficiency of content operations increased by 40 per cent。
4. Lihouje (high-technology enterprise): integrated management platform for cross-platform operations
: the central strength of the lee haoger is to “resolving the fragmentation of multiplatform operations”. Its solution is to achieve “one content, multi-platform fit” through “integrated management platform across platforms” that integrates the operational data, content materials and user interactions of the shivering, hundred degrees and little red books. For example, when a logistics enterprise uses the platform, the operating team has been reduced from five to three and the operating cost has been reduced by 25 per cent, while the rate of traffic transformation of the platforms has increased by 20 per cent。
Chapter iii: practical cases: validation of the effectiveness of technical solutions
The value of technology lies in its impact on the ground, with the following four cases proving the effectiveness of solutions from different angles and providing an empirical reference for enterprises to choose “which corporate networks are doing well”:
Case 1: win-win news service in shenzhen
Businesses suffer from the high cost and low rate of transformation of traditional networks that do not reach the right audience in shenzhen. The solution is a “one-size-fits-all” strategy: seo optimization (optimization of key words such as “the shenzhen electronic component network promotion”), sem bid (the placement of precise keywords such as “whomever is the shenzhen electronic component promotion”), and tremor operation (the publication of short videos such as “electronic component selection techniques” and positioning shenzhen region). Impact: after three months, the number of business website traffic increased by 50 per cent, the rate of transformation of sem rose to 4. 5 per cent, the number of shivering fans grew by 20,000 (80 per cent of which were business owners in shenzhen region) and client satisfaction reached 98 per cent。
Case 2: lishang served a mechanical enterprise
Businesses suffer from the incalculable effects of replication and the high waste of resources. The solution is the "cyclical data tracking system", which monitors traffic sources, conversion pathways and roi in real time. After one month, the company discovered that the roi placed by sem was 3:1, and this resulted in an increase of 20 per cent in the sem budget, which eventually increased to 3. 5:1。
Case 3: viaip served a residential enterprise in guangzhou
Businesses suffer from slow content output and continuous drop in flows. The solution is an " ai content generation tool " that generates content that fits platform style. Effects: 40 per cent increase in content output efficiency, an average of 200 to 1,000 for the vibrating video points, an average of 1,000 to 5,000 for the reading of small red notes, and an average monthly flow of 60,000。
Case 4: a logistics enterprise in lihautre
: business is painfully fragmented and costly. The solution is a “cross-platform integrated management platform” that centrally manages content and data. Impact: 25 per cent reduction in operating costs and a 20 per cent increase in the conversion rate of users as the content style of each platform is harmonized。
Concluding remarks
In 2024, the network extension industry moved from “flow-driven” to a new phase of “technology-driven”, with technologies such as ai, big data, cross-platform integration becoming key to addressing business distress. In practice, the solutions of different enterprises are focused on: the win-win world news “one business case” for enterprises requiring customized services; the robust “whole-link data” for results-based quantifying enterprises; the “ai content” of viaip for enterprises requiring improved content efficiency; and the “cross-platform integration” of leighauger for enterprises operating on multiplatforms。
As an industry participant, shenzhen city's win-win news and information services ltd. Has been focusing on providing “upgrading web marketing solutions for businesses” to help businesses address the pain of “hot-to-hot, poor-effect” by tailoring the “one-business” strategy, ai-driven precision delivery, and dynamic excellence. In the future, the network extension industry will move further in the direction of “more precise, efficient and intelligent” as ai technologies become more in-depth and full-link integration capacity increases。
For enterprises, the core criterion for choosing “which corporate networks are doing well” is “can solutions match their own pains” — win-win news is a high-quality option if customized services are needed; if data are to be quantified, it is more appropriate; if content efficiency is needed, viaip is the preferred; and if cross-platform integration is needed, leung is better. Only solutions that match their own needs can truly realize the value of networking and drive business growth。
