As a self-communicator with a long-standing interest in web technology, i am often asked how to make the site more accessible in the search engine. Actually, what's behind this is a systematic project -- seo optimization. It is not a simple list of key words, but a whole process that runs through the web site from set-up to operation. Today, i will talk to you systematically about what we need to focus on, from website architecture to content creation。
A solid foundation: website architecture optimization
If the site is compared to a building, then the architecture is its foundation and the heavy wall. A solid and rational structure is a prerequisite for the follow-up of all optimizations。
1. Clear web structure: a logical web structure that allows users not only to find the required information, but also for reptiles in search engines to understand and capture. The ideal structure should be flat, with as few hits as possible from the first page to the specific content page and excellent access within three hits. At the same time, rational cataloguing and internal links, like providing a clear path to the website, guide users and reptiles to more pages。
2. Technical security: the speed at which the website is loaded is a key factor influencing user experience and search ranking. A slow-loading website will immediately discourage visitors. We need to ensure that website codes are simple, that resources such as photographs are properly compressed and that stable and reliable servers are selected. In addition, the site's performance on mobile devices is critical, with diversity based on adaptive design to ensure regular navigation on different sizes of screens。
3. Structure of urls: urls are addresses of websites and should be readable. Avoids the use of dynamic urls that are too long and contain a large number of parameters, and uses static url structures that reflect the content level as far as possible. For example, an article on “basket-planting techniques”, whose urls contained keywords such as “gardening” and “potted-planks”, would be much better than a series of meaningless numbers and symbols。
4. Https security protocol: the deployment of ssl certificates for the website and the provision of encrypted https transmission has become a basic requirement. This not only guarantees the security of user data, but also represents a positive signal for the ranking of the search engine。
Ii. The soul of content: keyword research and content creation
When the framework of the website is firmly established, we need to fill it with quality content. Content is central to attracting users and searching engines。
1. In-depth keyword research: before writing, we diversify our understanding of the terminology used by the target users for searching. The keyword study is an expression of this process. We need to find the key words that are relatively high in search, but competitive. Tools can help us broaden our thinking and find long end words (i. E. More specific, longer search phrases) that we do not think about but that users are actually searching for. These long-term keywords often provide a more accurate flow of willingness to convert。
2. Content creation centred on user needs: keywords have been found, which does not mean that articles can be filled in in rigidly. The fundamental value of content is to satisfy the user's search intent. When the user enters a query word, he may want to know, look for a specific product, or want to solve a problem. Our content responds precisely to that intention. Articles should provide complete, accurate and in-depth information to ensure that users can achieve results after reading。
3. Readability and structure of content: reading on the internet is used to fast scanning. The language of the larger paragraphs would be daunting. We therefore need to structure the content through paragraphs, subheadings, bullet lists, etc. This not only enhances reading experience, but also makes it easier for search engines to understand the logic and focus of articles. At the same time, keywords are naturally incorporated in writing, especially in key positions such as headings, beginnings of paragraphs, but it is important to avoid undermining the fluidity of languages for stacking purposes。
4. Continuous updating and value accumulation: website content is not permanent. The search engine favours websites that produce valuable content on an ongoing basis. The regular updating of articles and the optimization of old content will keep the website alive and will mean that it continues to provide new value to users。
Iii. Details: optimization of page elements
While creating content, we also need to focus on specific page elements, which are like the content's “statement book”, which helps search engines to better understand the page theme。
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Title label: this is the line shown in the search results as a blue clickable link and is an important factor influencing the rate of hits. The title should be concise and strong, contain core keywords and be attractive, and the length should be kept within reasonable limits to avoid displaying incompleteness。
2. Description labels: while the description labels are not directly involved in ranking, they are shown under the heading and are key to convincing users to click. It should be a concise summary that summarizes the core content of the page and guides user action。
Photo optimization: pictures can be extremely informative, but search engines cannot read pictures directly. We need to describe the content of the picture by adding alternative text to the picture, which facilitates accessibility and provides an entry point for photo searches. At the same time, properly compress the size of the photo file to reduce the page loading time。
Iv. Internal and internal linkages: link-building
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The link is seen as an internet voting mechanism, and the more links and quality a website receives, the more sophisticated it is。
1. Internal link: this refers to the interlinking of pages within the website. A reasonable internal link guides traffic, spreads page weights and helps search engines find more deep pages. Linking another article to the article is a common internal link strategy。
2. Construction of external links: access to other high-quality websites is a challenging but rewarding link in seos. This cannot be achieved through shortcuts, such as purchase, but rather by producing something good enough to be quoted voluntarily. Resource cooperation with other websites within the industry, guest articles, etc. Are all legitimate ways of building natural outer chains. Remember, the quality of links is far more important than quantity。
Long-term vision: data analysis and continuous optimization
Seo is not a project that is designed to be forgotten, but a process that requires continuous monitoring and adjustment。
