Yang xinmin (professor of the institute of media of suzhou university, director of the institute of cyberpress, member of an expert group on the ma project news review, with a modern dissemination of fine material)Journalism)
Network reviewThe title is extremely important, and it determines whether or not the netizens click on your comments, and what and how you write them。
First of all, a good comment title gives internet users the desire to click. In other words, it determines the “opening rate” of the commentary articles。
In the paper age, the title plays an enormous role in readers ' reading choices. The title of the newspaper is very small, and the first person to see is the title of the articles. In order to guide people in reading important content, the editor has written articles on titles, such as size of characters, changes in fonts, thicker, blacker, boxing, and red。
In the age of the network, the space in which editors can work has been significantly reduced. On screens like computers, there is more or less room for layout, such as the red net's “pretty review” and the “asstant review” are recommended as headlines, and in each sub-column there are bold headings, but on screens like micro-combine, there is little room for editing — there is almost no order of title。
At that point, if the title itself is well drawn, it becomes the most important basis for internet users to click. On the paper media, the main text is under the heading, and the title and title are not lined together, but on the internet, we see a directory that clicks on the title in the directory before entering it. If it is not idle, ordinary netizens will not click the directory from top to bottom, and there must be a selection process, and then click, so that the text is seen, and if it is not selected, the text has no chance of being appreciated. The title of the news is to distill the most important factual information, and if one looks at the title and does not look at the text, it is not too costly for the information provider, because the most important information has already been reached, but the main message of the news review is in the text, and if one reads a title, the work of the commentators is wasted。
The trouble is that we live in an era of big information explosions. In this era, it is not possible for people, even when they have spent all their time, to receive all the information they have, but to choose the information that they are interested in. From a purely informational point of view, paper-based age review articles are still limited, but in the new media age, everyone has a microphone and is fascinated. If the media in the paper age are also taking up the entire reader's time, the fragmentation time of the mobile media age is taken by the media. On the one hand, there is a growing amount of information, on the other hand, the pace of social life is accelerating and people's leisure time is rapidly decreasing。
As a result, title competition has become hotter. At this point, without a good title, how can your comments meet with your netizens
Secondly, the title of the press review determines what you say and how you write。
When attending secondary school, language teachers always ask us over and over again to write at the centre of the story, not to say a thousand words。
If we don't get out of the way, we have to get out of the way. Secondary school teachers often give us a question, so let's do it. It's called the title, which means that it's ready, so don't get out of the way and go around the centre. It pains the teacher that we either don't understand what it means to write, or what it says, or what it says, or what it doesn't say, so everything goes up。
No one asked us a question. What we saw was a specific incident. – the news, that is to say, what we see is a detail and a story made up of details. If we comment on each detail, our comments become a restatement of the course of events, after which others do not know what we are trying to say。
At that point, the importance of the title became apparent。
We have to ask ourselves what i want to discuss about this news. What are the conclusions we would like to make on this issue? These two question marks are clear, so our title can be determined. If these two questions are not clearly thought out, then do not force the word, or they will be followed by words, which will be unknown, and the proposed subject will become another topic。
For example, one news story was that two old friends had met again, and someone might have drawn up the title " the most beautiful encounter " . What are the issues to be discussed? What are the conclusions? None. Why? Because the subject is a dissertation, which is meant to be convoluted, not to discuss issues. Similar to " fatherland salute " , like the essay title, it has no problems。
It's not a problem. Would you say that it's not a question of what the reaction is? Yes, but it is a question of fact, the answer being news, not commentary. You might say again, "beautiful" isn't a comment? Yes, but not your comment. You're just covering the fact that the media generally exaggerate the olympic games。
The title zhang koizumi is correct when he turns over the car and the brand is better than a “brush”. The author saw the news, thought about many of the good things that companies did, and then came to his own conclusions, so that the subject of the commentary would be there。
The ancients say that half of the text, a title, determines the way you write. Once the title has been drawn up, we can screen the material in our possession in terms of the limits of the subject, which are not relevant to the subject, and leave the subject uncharted. To illustrate their point of view, what additional material is needed is targeted。
In short, the issues and conclusions are clear, and we know what we want to say and how to say it. The goal is to have my conclusions endorsed through my discourse. A lot of writers can't take their own ideas and say that they can't give up anything. If you have a problem, you have to keep it to yourself。
So, what exactly is a good title
Speaking of good titles, we can only think of title parties. The title party has two characteristics: first, it has a different text and second, it has an ulterior motive. Its title is exaggerated, it resorts to fear, wakes up wonders, mobilizes passions, but clicks on the title to find that there is no such content and to shout for it. Commentators may have a problem with dissension, but it is not intentional, but not the title party. They're trying to get readers to click to increase traffic. In a time of traffic, when readers click, his purpose is fulfilled。
The title of the press review should not be exposed to the vices of the title party. While the title that attracts hits is certainly an essential element of a good comment title, a good comment simply does not need to be pretentious in order to attract hits。
The power of commentary is perceptible. First of all, the strength of the commentary lies in the anticipation of a storm when butterflies slap their wings. Daily news bombings shock readers first and then gradually lose sensitivity to a certain phenomenon. The news is only a piece of life, and what it means to put it together is often invisible. When the united states had an economic crisis in 1929, many had complained that no one had been aware of the threat of the economic crisis by aggregating all the pieces of the news every day. One person has a keen sense of what the news implies, and once he wakes up, he will be impressed and attracted. Second, in the face of certain social issues that are of common concern, comments can be unique and enlightening to find new solutions. Thirdly, or more, it is a new phenomenon that is emerging in life, from which thought-provoking questions can be raised, ideas for solutions to the problems that have been discovered can give new insights, brightness and appeal. These findings, reflected in the title, stimulate the desire to click。
On the basis of insight, the title was made more attractive by some appropriate language rhetoric. For example, the commentary of the south morning post, "countain jubilee" and a tune, added a bit of fun。
The news itself means an attractive event. What is so-called journalistic value, its importance, its prominence, its novelty, its proximity, its taste... In short, it is the attributes that attract attention. In the new media, as a result of the separation of commentary from news, the separation of the title and content of the commentary, one sees the title of a comment without what the text may be saying, so the title of the comment is now often the subject of events and comments, such as “the frequency of black nanny incidents, how does the ageing society work?” on the red net, the first part of which is a news alert, and the second part of the commentary, which is both news and commentary, which adds up。
Because there were too many news stories that people could not see, in such cases, the news reviews actually provided people with a filter. The news that has been commented on is certainly more interesting. The news, combined with a commentable title, is largely two combinations. The first is “press alert plus problem”. For example, " black nanny incidents, how does an ageing society work? " , and netizens want answers from the author. The second is “news alert + argument”. For example, " hospitals open a writing area, a “most inhumane” humanized facility " , and netizens would like to know why the author said that。
The point of the news review is insight, so if you can find the real problem, flash the spark of thought, the title is a good title。
