In addition to doing some technical work over the past 10 years, mainly in the areas of business and digital marketing, it has been 12 years since i started studying googleseo, and it's been quite impressive. Some of the enterprises previously served have ceased to exist, and some have been overtaken by later enterprises. The changes in entrepreneurship are too great for msmes to survive, and i feel too tired to share the core points of these years with practitioners in the industry。
I. Optimization of website content
Search engines need to present quality content to users, achieve search values, user values and win-winners for search engine service providers and users, so that there is nutrients to survive. In the past, we used to say that content was king, and that everything was aimed at building quality content. As a general online user, it is difficult to update the content of the website in the long term, because you need to create a lot of new, high-quality content, something that is not as simple as copying, pasting and writing, so that you can write different topics every day, and for most people it should not be sustainable。
The creation of content is best linked to the choice of a website theme, and the constant creation of content in this direction makes it more professional, focused and easily recommended by the search engine. Many people in the seo have heard of zac, whose blog content is basically published around the seo theme, so even now, even if not updated, the weight in the search engine remains high。
In addition to high-quality originals, the content of the site needs to be updated with frequency in order to attract creeping spiders from the search engine to the index library. It is possible to show it to users when they search。
Ii. Elections of keywords
The optimisation of seo keywords here says in two parts that the first part is a keyword in the content of the website, which usually has a density of 2-8 per cent, which can be tested using a station leader tool. There should be keywords at the beginning and at the end of the article, as at the beginning and end of the film, followed by the end. The second part is the key word on the technical label. All websites should have mEta label, which contains: keywords, desCription. The way in which this label is expressed can be seen through the web source tool: the term and description of which are specific keywords. This is mainly for the search engine spiders, so they can identify the content of the site。
Iii. Link optimization
The entire internet can be said to consist of tens of millions of links, and the best way to link a website is to allow users, search engines, to find the site in the easiest way possible. The first aspect here is the link to the website itself, where the search engine is difficult or unfriendly to identify dynamic sites at an early stage, such as: https://www. Weinotes. Com/? P=3114, where the question mark is a dynamic symbol, which is easier to understand than the structure of https://www. Weinotes. Com/marking-view/3089. HTML. However, with advanced technology such as artificial intelligence, the search engine is now able to identify dynamic sites, but remains unfriendly, and all well-known sites in the world are essentially static. The static sites described here are hypocritical for dynamic sites, and the real static sites are generally direct HTML。
Another aspect of the optimization of the link is the construction of the outer chain, which is that we can access our website by clicking on someone else's website, which is very difficult to build, and if you're a celebrity in a certain area, no one would be willing to recommend a stranger's site on his website. If you have the right to a higher-priority website and to recommend your site, then your site will also be given a higher weight and more traffic. In fact, this weight is not officially recognized by any search engine, and it is empirically observed by station master tools, such as the 100-degree weight of the web, which assigns a value based on the combined properties of the site, with a maximum value of 9. In the process of the outer chain, we need a web site of at least five weights to recommend you so that you can get up。
These three aspects are at the heart of the optimization of the search engine, and the details are not so much explained here, and should be built around as seo practitioners or those who want to enter the industry. It also contains google and 100-degree seo-related knowledge and techniques, which can be searched using the station's search function and can also be communicated through my twitter, twitter and mail。
Share names: don't mess around. A couple of thought maps about the core points of the search engine optimization
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