Course background
With the rapid growth of the internet, seo (research engine optimization) has gradually become a topical topic in all sectors. The role of seo is to optimize the ranking of the website, increase the number of site visits and provide strong support for business development. As a result, more and more people are beginning to focus on and learn from seo technologies. As an important internet city in china, the seo training market has emerged。
Curriculum characteristics
1. Comprehensive and robust: covering: seo base, keyword mining, website optimization, linkage building, website structure optimization, content optimization, use of analytical tools and field case analysis。
2. Operational: focusing on operational aspects to enable participants to master seo skills in practice。
3. One-on-one coaching: each participant has an exclusive mentor who can develop a personalized learning plan tailored to the individual's circumstances and does not follow up on guidance on a regular basis。
4. Recommendations for employment: employment counselling services are offered during study, providing employment opportunities for trainees whenever possible。
Course objectives
1. Mastery of basic concepts and related technologies of seo optimization and development of sensitivity to seo。
2. Capable of exploiting product or enterprise core keywords and developing a corresponding seo programme for website needs
3. To acquire key theoretical knowledge and technology to learn how to optimize the website and increase its ranking and visibility。
4. The institute uses conventional seo analytical tools to analyse website performance and optimizes the results of the analysis。
Subject of study
1. The vast majority of persons who wish to engage in the profession of seo or are concerned with seo
2. Operators of corporate websites, increasing their traffic and ranking
3. Web marketing staff to provide seo services to enterprises
Those who want to build their own website and upgrade its seo technology。
Course content
1. Seo foundation: awareness of search engines, the concept of seo, features of the seo era。
2. Keyword mining and analysis: understanding of keywords, method of extraction of keywords, analytical tools of keywords。
3. Website optimization: website architecture optimization, website content optimization, website links optimization, etc。
4. Learning and use of analytical tools: google analytics, google webmaster tools, seospyglass, etc。
5. Field case analysis: learning about the concrete effects of seo optimization and learning about the methodology of case analysis in the industry。
Length and cost of study
Length of study: the length of study varies from one to three months。
Scope of fees: fees generally vary between 2000 and $8,000。
Learning
1. A mastery of the underlying theory and techniques of seo optimization and an understanding of the entire seo workflow。
2. Knowledge of conventional seo analytical tools。
3. There is a deeper understanding of the seo optimization of enterprise websites。
4. Understanding the relationship and role of seos in marketing networks as a whole。
Concluding remarks
This information is provided for reference purposes only and is based on school consultations. The services are available online and free of charge. Through seo training, seos can acquire basic theoretical and technical skills, improve their skills, generate more exposure and traffic for enterprises and improve their job competitiveness。
