In 100 degrees seo, the choice of keywords is a crucial step that directly determines whether the website can be effectively detected by the target user. Effective keyword selection techniques include the following: this can be obtained through market research, user feedback, competition analysis, etc. Core keywords are combined with long endwords: core keywords represent the core positioning of the website or product, while long endwords are more specific and more precise in attracting potential clients. A large number of relevant long-term keywords can be excavated through tools such as the 100-degree index, google keyword planners, etc. Analysis of the intensity of competition: in selecting key words, the intensity of competition needs to be assessed. Overcompetitive keywords may not achieve a good ranking in the short term, while less competitive keywords may be too low to generate sufficient traffic. Therefore, there is a need to find the key words that are both competitive and searchable. Periodic assessments and adjustments: the selection of keywords is not instantaneous and their impact needs to be assessed periodically and adjusted to the actual situation. Indicators such as the number of keyword searches, the rate of hits, the rate of conversions, etc., allow for the timely detection and replacement or optimization of poorly effective keywords. Operational applications: in the field, a strategy for the selection of key words can be developed in combination with the above techniques. For example, core keywords are identified through market research and relevant long-term keywords are excavated using keyword tools. These keywords are then analysed in terms of competitive intensity, choosing their own combination. Finally, the selected keywords are applied to the titles, descriptions, content, etc. Of the website, and their impact is regularly assessed and adjusted as necessary. Seo keyword selection
