What's seo
In fact, many of our friends in the internet industry have just heard about the job, but they don't know much about it, but they do know about it。
Seo's chinese translation is the optimization of the search engine, which is based on the idea of increasing the natural ranking of the content in the search results by using the relevant algorithmic rules of the search engine. The main objective is either to promote branding or direct client growth。
I've been in contact with seo for about five years now, and even though the position is seo, it's not really very in-depth research or knowledge of seo optimization, because i'm more of a guest-growth job. Seo's natural ranking, sem's bid ranking, information flow, community and public domain are all my areas of work, and seo optimization is just one of the tools。
After all, it has the name of the seo, so it's interesting for the seo to see some learning materials. Knowledge and awareness of seos are also growing, and every other time, it feels a little too naive to understand them, so today it is mainly to share some of my current views on seos, and this article will not deal with specific operations。
In fact, several years ago, there was an article on the “seo dead” that found that seo was in a position that had been in the past, and that it would gradually disappear in the future, and that many of the practitioners were afraid of it。
But in fact, as far as i can see, there are still a lot of companies, and there are a lot of people in need of seo, and there are some friends who are looking for me to recommend someone who's good at seo optimization, because there is still a shortage of such people, especially now that fewer people are entering the business, more and more people are moving in, and it is difficult for companies to find the right people。
Is seo good
Let's look at the growth path of the seos。
It's easy to get the seo in the first place, so you can run the computer. The most basic operations are the writing of original articles, the making of inner chains, the hair chain, the exchange of friends, the seo method, which operated more than a decade ago, and still does. And this is, strictly speaking, the right path, as long as your website meets the seo rules, and then you follow this basic course, and you will be able to put the keywords on one day, even without other skills。
But if you want to move forward, it's more complicated. First, we need to understand some of the algorithm requirements of the search engines and avoid risk. Of course, algorithms don't use you to read formula models or anything like that, you just know what he does, and you just think it's a rule. In addition, some basic HTML+cs knowledge has to be learned, and most of the stations have no research on seo at the front end, so many of the source codes need to be adapted to seo's optimization, or need to look at them themselves, even for operational modifications。
And to go further, i feel there are two options. Either it is technology-oriented, it is going in the direction of seo engineers, learning python, mastering reptiles and studying data processing. Or market-oriented, moving in the direction of the seo strategy, looking at ways to gain access to more channels, extending the seo's working methods to more channels, and informing the growth of firms. Of course, they're not really seo-oriented anymore, and it's okay to jump out of seo and do other work。
There is also, of course, a technically sophisticated white hat/black hat engineer, which generally will not be in business development. People in this category have access to large volumes of traffic on their own, and it is simple to want to realize. At the same time, there are more black people in this category, who are fighting with technology and search engines, and who are unable to keep up with the anti-fraud mechanisms of the search engines, may have been taken directly by k, which is less suited to the needs of ordinary firms that need to stabilize flows。
3. Why do you say that seo is dead
This is mainly due to the fact that the growth of pc-end internet traffic has been depleted and that since the development of the mobile-end internet, major platforms have emerged to divide the flow, making one platform an island of information, which has reduced the status of search. Also, major platforms promote recommended algorithms, most of which originate from recommended algorithms, and then the search flow decreases。
This has led to the decreasing effectiveness of seos and rising cost (which is in fact a problem for all channels, not just for search channels). This, together with the current rise of traffic channels such as the media, live broadcasts, video clips, communities and so on, has further distracted businesses and reduced the focus on search channels. Of course, that doesn't mean that seo is dead, but in fact, seo has a lot of potential to go to。
To b market opportunities
On the one hand, while it seems to us that the frequency of search engines has decreased in recent years, in fact the search engine market is still growing more robustly, and in terms of data trends this growth will not stop in the coming years. So the search engine is also a very large entry point and an important source of access that entrepreneurs cannot ignore。
When we're looking for something, it's probably more often that we get information directly from a number of electrical platforms, such as snacks, clothing, etc., rather than looking for information on this thing on the search engine, looking for a network of officials to buy it or to re-purchase it。
The market for personal demand is what we call the c-end market, and to-c-company would be less effective if it were to optimize the seo, because most c-end products have lower unit prices, short shopping processes, and the evaluation of the electric power platform will drop。
Of course, a number of high-unit c-end products still have a large number of customers who search the engine for relevant information before making decisions. So toc's business is mostly for branding。
But when we buy some services or equipment for businesses, more should be found through search engines, such as diggers, steel-structure companies, alternative services, etc. This is what is known as the b-end market, the corporate demand market, in which seo has played a very important role to date。
Unlike the c-market search engine, which is primarily intended for branding purposes, the b-market search engine is designed to be able to deal directly or obtain sales leads。
In marketing the search engine, to b companies attach great importance to the official network, which is their own content-carrying platform, where entrepreneurs can leave their contacts, marketing information without being removed or blocked。
Users can also contact businesses or customers directly through some communication tools of the official network. The vast majority of b-end clients have complex purchasing decision-making processes that require interaction with the enterprise and make it difficult to file their own orders. The role of the official network in the marketing of search engines is therefore difficult to replace。
Of course, many businesses are now marketed in search engines, but they are more committed to winning through sem rankings, knowledge marketing, etc. Because sem is an advert for effects, it is clear that roi can be judged by data and can be immediately effective. Unlike seo, it is impossible to judge whether or not it can be transformed or not。
In fact, i feel that the seo optimization in tob is of great value. For example, a company that i contacted to provide saas services, which had previously been accessed only through competitive rankings, knowledge marketing and information flows, and after introducing seo optimization, their cost of access (the means of contact with intended clients) had been reduced by almost 50 per cent in about a year or two。
The disadvantage, of course, is that the introduction of seo optimization has also resulted in a more multiplicity of visits, an increase in the screening workload for pre-sale passenger service and a decrease in the turnover rate. However, in the end, roi increased by about 30 per cent, which is, in general, cost-effective. The source of this ineffective flow could also be reduced if the end-of-the-life orientation of the seo and the keyword library were addressed。
