There is a great difference between many businesses that make platform websites and only one small business station, which basically do a lot of what needs to be optimized on those pages, and a lot less sorted, and much more to do with content mating. There is much to be done on the medium-sized and large platform website, which requires the preparation of a detailed plan, the seo optimization programme, which we need to analyse from multiple angles and do more to optimize the site. Next morning, seo will come to see what an excellent seo optimisation strategy plan should do and what it contains。
How does seoer make an excellent seo-optimal strategy
Seo optimization of programme writing
1. Targeting, site positioning
The first point we have to do is to locate the site, to make it clear what it is, which client groups can bring us higher returns or which clients will have higher conversion rates, which is good for us to start with. Our website must have been built for marketing purposes, and only a profitable website can sustain it。
So the first point of the program is to make clear what our industry is, what its target clients are, and what the strategic implications are, so that we know what direction to go, and then what to update, marketing, etc., will follow the location of the website。
Analysis of peer websites
In order to emerge from the industry, we must be aware of each other, analyse each other's web sites and their layouts and functions, and see why he should do so, and what he can do to analyse what he does。
In general, the analysis of peer websites includes the following:
(1) see the age of the website, the number of content, the status of admissions, the speed of page entries, the ranking of keywords。
(2) searching in search engines for external links to other people's websites, external chains, branding or not, and platforms and quality that can also reflect the strength of others ' websites。
(3) to look at site optimizations, such as: whether the anchor text is set, how few are set, how the h labels of the web page are used, whether it is not done, how the web page is written and how the url rules are structured。
(4) is there a spider map on the website, how the robots files on the website are set up, and is there an advertising campaign to help optimize。
Through the search of some of the above information, we have a clear understanding of the basics of our competitors, we have a record, we have a detailed analysis, the teahouses fill the gaps, the advantages of others are applied and the gaps are filled。
We certainly can't write it all together when we turn it into a formula. That's too much. We just have to write the final analysis, such as what the opponent has done and the advantages。
3. Development of target keywords
The optimization of our platform is certainly not about just one or two keywords, but about a lot of keywords, and we need to dig into a lot of industry keywords, and then find them that are needed and that are valuable to us, and we gather them into tables, and then we can refine them according to this table。
The usual way to dig a keyword is to dig it on a peer website, 100 degrees down, related searches, 100 degrees, 5118, etc., and how to dig it is not mentioned here, and you can go back to my previous articles. In the programme, we need only write the big points and be able to implement them。
4. Site optimization settings
We need to set up our own website in detail。
(1) the set-up of the url structure of the website is typically flat or tree-shaped, with a three-tier level of url, which is simple and direct, and the most appropriate composition of the spelling or word。
(2) the station anchor text sets out how many should be placed in the body text, whether artificially or automatically generated, and what should be placed in the side column, which is detailed here. Texts are usually highly relevant and not in too many numbers, and generally not more than 10 articles. An anchor text layout is sufficient。
(3) as to what the navigation is, what the sub-navigation is, whether the breadcrumb navigation is given keywords, etc。
(4) in order to ensure uniformity, the pages with multiple link entry points can only be used as a single entry point。
(5) the title is written in the same format, describing how it is written and describing it。
(6) whether url is static or pseudo-static is determined at the very beginning。
(7) add spider maps, site maps, automatic submission of links, 404 pages, return buttons。
(8) a graphic alt setting can automatically call the title, or a paragraph heading, and set the novollow setting to guide spiders to capture effectively。
(9) to keep original content up-to-date, to ensure the quality of articles, not to deviate from the subject matter, to be highly relevant, to maintain servers on a regular basis and to avoid unopening websites。
5. Outpost branding
The platform's website cannot be optimized from within, but it is also important to promote it outside。
(1) to increase its exposure by making a series of 100-degree products, such as: encyclopedia, entropy, entropy, entropy, entropy. There are forums, blogs and so on。
(ii) a software campaign, a number of promotional software drafts, and a larger media platform for a soft-text release for branding。
(3) establish a media matrix, establish accounts for each of the media platforms, update them regularly, then promote brand exposure through the media, and after some time of operation, throw out useless platforms, leaving them with flowed platforms, while focusing on the operation of better maintained accounts。
Staffing
This step is to list the staffing of the entire project and how many people are needed to do this。
For example: 2 optimized personnel, 2 from media commissioners, 5 content editors, 2 operations, 2 programme techniques, 1 ui design, etc。
The respective salary budgets must also be broadly presented, so that the owners can count。
