And then i figured out: it's not how well you write in the headline, it's how well you write, it's how you understand the reader's heart。
Today i'll pull all the pieces i stomp on, all the pieces i blow. It's all dry, not bad。
I. Question: digging the mine is 100,000 plus
Make the entertainment number, we're almost halfway there. It's not like you can write 100,000 plus every day。
Don't go after the tails
A lot of people have seen a hot search first, but it's late. What's really good is smelling early。
For example, a star suddenly erased a month of tweets and turned off a bunch of people. Now, don't just write "xx emptied microblogging" and guess in the context of his recent business activities, the new stage, whether it's a break or not. Is it a new play announcement? Is it a break with the company
When the heat gets up, your articles have a basic reading, platform push, take off。
It's better to dig up connected news than to write one thing alone
Some actress is in love, others write about who he is and how much she is. Why don't you go pick up the two of you three years ago and have some kind of weird interaction? This video is part of our special coverage global voices。
Readers look, "fuck, you can dig it out? "。
Watching the point of contention
The most important thing in the entertainment industry is controversy. The character of a play was scolded, the star's words were taken out of context, and the p-chart of the airport map was extracted。
This is a topic that you can't just say, "we're having a fight." you have to put out the core points of the parties to the dispute and throw out a few more details that the reader didn't notice — for example, the sentence actually had context, or the real scene behind the picture。
After reading, the reader felt, “there was something else,” that he would like to leave a message to discuss。
Title: three seconds for life and death. These five formulas are directly used
Opens the headline and the reader stays on the title for not more than three seconds. The title is unattractive and the content is white。
I've studied a hundred or so blasts, and i've drawn up the best title formula:
1. Time + location + story + suspense
For example, in 2015, a rural boy from henan married a japanese girl with a hybrid. How are they
The time and place are all over, the story is clear, and the last sentence, “how is it now” directly raises curiosity。
2. Age + location + story + suspense
For example, in 1990, a 2nd-year-old girl in jiangxi helped a strange boy at the age of 10. Twenty-six years later, the boy cried with tears: "sister, why didn't you come to me?"
The head of the title, “coincidence of destiny”, the reader would like to know: what happened
3. Conflict perception + emotions
"a star's live roller" is not like "a star's live fan of fury makes the whole web boil." the former are too timid, the latter are emotional and productive, and readers wonder what they say。
“an actor's new play is exposed” and “a actor's new play is spitting out like a beggar, while the director says it's a magic pen”, and the latter's sense of opposition comes out。
4. Number + suspense
"three skills, my headline reading went from 500 to 500,000 plus."
"how many have you tried?"
Figures make events more specific and add credibility。
5. Painful plus identity resonance
"why didn't you read the headlines? 90% of the people lost at this point."
"to all those 30-year-olds still struggling: you still have a chance."
This type of headline directly strikes the reader with anxiety, and he thinks, "isn't this what i'm talking about?" it's gotta go in。
Remember: the title is not “grateful”, it is “suggesting” — the user cannot help。
Content: the reader is willing to go down with a “material” and a “sense”. Look
Selecting topics and drawing titles is the key to retaining readers。
The first three words must be captured
Don't put the background on it。
For example: "a star is filmed at 3 a. M. In a hotel with a director who has just been divorced for six months."
It's hard for readers not to look down when they throw out the core message。
Details are more convincing than general assessments
Saying that a star plays a big card, don't just say “staff are afraid of him”. To write:
“the assistant slowed the water for three seconds, and he threw it directly on the ground, and no one dared speak to more than 20 people at the scene.”
The description of this particular scene is much more powerful than a general allegation。
Combine complex events with time lines
In the event of a multi-entrepreneurial, multi-day melon, such as an election show, it would be better to use time lines to tell the story:
• some day of the month: netizens discovered voting irregularities
• one day: the first response from the programme team
• some day of the month: an address from a player suggests
• some day: official involvement in investigations
Readers can read the articles and even forward them to friends who have not kept pace。
Each paragraph should not exceed 5 lines, with a rough subheading at the beginning
The screen is so big, it's full of text, the readers just cut it。
It doesn't look that tired。
Data, talk. Don't make a mess
Let's not just say “many fans are dissatisfied” and write “weibo reviews more than 100,000 requests for a retreat”。
Instead of speaking of “a great impact”, we have to go to “a sharp 5 per cent drop in the price of the three brands spoken by the star”。
It's data. It's convincing。
Iv. Interaction: turning the comment area into a large-scale eater
The fermentation of the flow of an article is crucial for the dynamic of the comment area. Platform algorithms will judge the quality of content based on interactive data, with more comments and more recommendations。
Put the discussion point in the middle of the article
And when it comes to a star's dress, it says, "some people in this dress say that it's a fashion-sense shed and some people say it's like a market, don't you think?"
To analyze the play, insert the following: "do i suddenly think it would be more appropriate to have an actor play this role?"
This way of asking questions directly to readers can effectively guide comments。
Leave an "open topic" at the end
Don't use the end phrase, "today's melon is here." it's too dry。
It can be said that:
“this is not over. It is said that someone is ready to send a lawyer's letter. How do you think it will end?”
"the next time you want to pick up a star's story, the comment section tells me, the best arrangement."
Give the reader a reason to be involved and they leave a trail。
Get a vote
Do you think it's an accident or a necessity
A. It is long overdue (60 per cent)
Accidents (25%)
C. The platform is marketing (15 per cent)
As soon as the vote was cast, the comment section was divided into groups, and you put your article on the hot side of the door in a row。
Don't be afraid of negative comments
In case of disagreement, do not delete comments and do not fight. “this perspective, which i have not considered before, makes sense”。
This openness will make other readers think you're angry, and instead you'll talk. Sometimes a controversial comment leads to hundreds of responses, with interactive data being filled directly。
