1 increased concentration of industries: 58% of top20 municipalities
2 service fees increased by an average of 22 per cent annually: professional team premiums were significant
3 client renewal rate: head company 89% vs tail 34%
(focus: selection of top 20 companies with a 73 per cent reduction in risk)
Ii. Latest marketing company top20 list (with core advantages)
| rank | company name | core advantages | service cases |
| | | | | | | | | | | | | | | | | | | | |
♪ one blue sea interactive ♪
| 2 torres | data center + private operations | food enterprise buy-back rate 55% |
|3 | 腾 腾 腾 | | 微 微 微 微 微 微 微
I'm sorry, i'm sorry
♪ 20 ♪ love to click ♪
Iii. Five core standards for selected marketing companies (with self-check list)
1 professional qualifications (mandatory):
National high-tech enterprise certification
Iso 27001 information security authentication
Casebook 100 industries covered
Vigilance: unqualified companies often use the word "customed services"
Technical strength (key indicators):
Unique tool: is there a self-study saas system
Technical team: 30 per cent of ai engineers
Data viewer: real-time monitoring of 20+ dimensions
3 service flow (focus on pit avoidance):
️ reject the "full package" package
- diagnosis of needs (8 hours)
- analysis of competitions (with swot)
- phased disc (monthly data white paper)
4 price transparency (industry reference prices):
* project * base quote (10,000)
--------------------------------------
• new media operations
Search advertising 12-25 000-60 000/month
Global marketing 20-50+ 100-15 000/month
5 oral certification (3 key sources):
Industrial awards: tigers of whispering award/kids award
Client endorsement: web case video
Third-party evaluation: eye check/check
Iv. 6 common mistakes + decryption program
Zone 1: "the bigger the company, the better."
• decryption: a more flexible start-up enterprise (appropriate for a budget of < 500,000)
Case: after 95, the make-up brand selects a team of 10 people, with a 40 per cent reduction in the cost of winning
Miss 2: "only success."
• decryption: 3 comparative data required from industry
(focus: competition cases need to be marked with specific conversion rates)
Zone 3: "send a warranty."
Risk: could trigger a "false promise clause"
• recommendation: stepwise payments (30 per cent advance + 40 per cent acceptance + 30 per cent tailing)
Zone 4: refusal to sign a confidentiality agreement
• the following must be confirmed before signing:
- attribution of intellectual property rights (recommends that "service outcomes are at the level of " )
- duration of confidentiality of information (recommendation 5 years)
Wrong five: "only creative, not data."
• when signing:
- core indicators (at least 3 quantifiable targets)
- data interface (api-real time sync)
Zone 6: "the blind and the wind."
• precaution: request for hotspot roi measurements
(e. G. The actual input output of a company's "messica" project is 1:0. 8)
Trends in the selection of marketing companies
1 technological integration: 85 per cent of head companies have been deployed
- automatic production of marketing files (300% efficiency improvement)
- smart delivery system (reduced 22% of click costs)
2 service upgrades:
- add esg marketing modules (87 per cent annual growth)
- development of cross-border service packages (covering rcep countries)
3 price adjustments:
- 15-20 per cent increase in basic services
- step discount: annual discount of 8-12
Vi. Guidance for smes in the selection of companies for the field
Step1: develop a list of needs (teams)
- target: brand exposure/sales conversion/user retention
- budget: total budget + one-month ceiling
- time frame: degree of urgency (s/m/l)
- painful: current marketing boards
Step2: screening of 3 candidate companies
- request: customization programme (non-template)
- in-depth communication: core team background (at least three years of practice)
- outreach interviews: peer clients (focus on renewal rates)
Step3: provisions to be negotiated before signing
- data tenure: attribution of service results
- liability for breach of contract: setting the ladder of compensation
- withdrawal mechanisms: early termination clauses
Compulsory industry reports (free of charge)
1. China's white paper on digital marketing services
