“reducing the number of individual items per mission; avoiding low satisfaction; increasing the frequency of group purchases and matching the industry's low-season design discounts”; as in the case of the proliferation of cluster purchase sites, there is also a set of their own “group purchase business” for line traders who have joined the group。
But it is not a good business that buys it, and there is a good business that only uses it as a marketing opportunity, even to deal with the “scramble of goods”, while some buys it with “bad ideas”. The results of a survey of service satisfaction in the first year of group purchases found that the first year of life of the group-purchase website had generally won pass scores, with more than 66 per cent of satisfied users, 31 per cent acceptable and less than 3 per cent highly unsatisfactory。
However, the 3 per cent of dissatisfaction translated into an alarming number of complaints. In the case of panel 800, for example, disputes and complaints about group purchases have increased. Over the past two months there have been over 890 complaints, significantly above the 2010 average. Among these dissatisfied, over-advocacy has become the most important factor in group purchase, accounting for 28. 9 per cent, followed by a well-known “waiting” ranking of 18. 4 per cent, with other consumers being dissatisfied, in turn, with service attitude problems, poor refunds and difficult communication of customer calls。
Internet store fake
Let's borrow the band
By comparison with other types of complaints, the number of in-kind procurement complaints was 43 per cent. The majority of the complaints reflected issues such as “false low discounts, counterfeit goods, sub-fullness”, which used to be other internet buying platforms。
The rise of individual-to-individual (c2c) internet shopping platforms has made it impossible for many consumers to buy generic brand-based goods that are affordable, but when these commodities are transferred to new e-commerce models and platforms that are super-magic, the very low discounts give people a sense of “possibly real” but often run counter to expectations, it is not surprising that 28-dollar tablekeepers are the hot spot for complaints。
Because the products purchased by the group are very cheap and of some practical value, and because of the relatively high cost of defending rights in small transactions, most of these complaints are not sufficient, and most of them are simply reluctant to complain。
First-line website
“be raised” in the complaint
According to the information received, the “unresolved” subdivisions of mainstream complaints in the country are among the top 20, often previously occupied by front-line purchase sites, and in fact 48 per cent of the complaints are also from these large, country-wide groups。
It is because of widespread questioning that the large group purchase sites have significantly strengthened in terms of service flow specifications, business selection and call centre construction. According to a study by a group of consumer experts, hu sam, co-founder of the regiment 800, the sharing of experiences and positive action in the face of consumer abuse also allowed the overall operation and service capacity of the group to be “enhanced” over the past year and the clustering industry is undergoing significant consolidation and change。
In the face of widespread integrity risks in the industry, a number of buy-in websites have developed more robust self-regulatory measures. The recent high-profile announcement by ceo wang xing of the united states of america's network to proceed with “7 days of unconditional refund + first payment” this was followed by the roll-out of the “defunct refund” scheme, which in the future would result in refunds to users for their overdue non-consumables, and the return of over $10 million over the past year to users。
Journalist zhang zowang/wan
Scrambling/porning
Reporter's handwritten
Deadly "boss sissy effect."
From the explosion of the conglomerate website itself, to the millions of businesses immersed in the market, to the outbreak of large-scale complaints, the ultimate point was to buy the site, but the real interest and responsibility relationship was not simple。
This is what the ceo wu bo described as the complexity of the cooperative relationship between the corporatization website and the offline businesses: a business deal, with the boss's consent, but the boss's wife can turn back at any time。
In china's traditional business climate, the “bosswoman” is an amazing symbol, and her subjective will determines the business of the shop, not the system and regulations, or even the “boss.” “even with the perfect compensation and punishment measures, there is a problem in buying and selling, regardless of the original cost, the cost, or the critical user reputation.” there is also a reluctance on the part of industry practitioners to suggest that group purchases involve numerous links to the industrial chain and that it is difficult to control the ring of online traders alone. The “bossy” phenomenon, which is constantly changing, is fatal to the growth of the whole buying industry。
It's just a first-year-old grouping net that's being embarrassed. Its ice cream vouchers working with dq in shanghai were denied by the other side, first because the disagreement between the dq marketing and marketing departments over the image of the brand as being too low for sale led to the termination of the cooperation, and then dq pointed to the non-existent business cooperation of the group network for the forgery of the dq stamp。
The organization's network ceo wang xing and the vice president responsible specifically for the incident, wang hye wen, have been puzzled by the fact that their first $1 million advance was remitted to each other's corporate accounts a month ago, without which the network would not rule out access to justice。
Without a solution to the “boss-mother's effect”, the group-buying industry has never been healthy。
