LightNew mediaMedia ethics and journalism in technology empowerment
Lee jin meng-gu
The rapid development of summary media technology in recent years has contributed to the transformation of social production, the general way of life, and human society into a new media age. With the dual influence of media technology empowerment and mobile interconnected intelligence transmission, “everyone is a microphone” has become a brand-new media node, traditional media have gradually become thinner, and journalism has become an unprecedented dilemma. In an environment where communication power is shifting from traditional media to new media and from new media to social media and algorithmic platforms, there is a growing sense of public participation, media ethics is not only affected by the ethics of journalism, but also, to some extent, social and public ethics. By discussing the impact of the technological empowerment of the new media on journalism and media ethics, the article tries to discuss whether there is a need for the ideology, logic and linguistic system of journalism, i. E. Whether journalism is still alive
Technical empowerment of keywords; journalism; media ethics; new media
Catalogue no. G2 bibliography no. A, article no. 1674-6708 (2019) 235-0088-03
When it comes to the technological empowerment of the king and the new media in the media, it is natural to think of today’s headlines and foreign facebook pages. After all, the technology of the new media is no longer a mere auxiliary tool in the channels of communication. These new media tools have profoundly changed the mechanisms for the production and distribution of content in the news industry, changing the channels and modes of its dissemination, and greatly affected people’s lives。
Impact and impact of technological empowerment on communication in new media settings
1. 1 temperature of new media technologies
For example, it is a new media platform of the type of people living in poor areas, using short videos, such as fast hands, to lift themselves out of poverty. One of the country's 14 major pockets of poverty and one of the country's largest ethnic groups, with closed traffic, poor natural conditions and linguistic and cultural disparities, is the “hard bones” that are hard to eat. With efforts at all levels, from the central to the provincial, state and county levels, there has been progress in the fight against poverty in cliff villages. Poverty eradication efforts have, of course, been accompanied by the incorporation of new technologies。
In june 2017, the internet, which is a new medium, accessed cliff villages, which entered the new media era and opened another channel of communication between villagers and the outside world. It is through new internet technologies that young people in cliff villages are reluctant to be filmed, using short video platforms such as fast hands, and that “90s after” in villages become their own online red by broadcasting live. Through digital media platforms, such as fast hands, their economic performance began, and through live webcasts, they sold local honey and specialty and attracted tourists outside. Their web-based self-generated videos, as well as their posting on the central television news service, and their reproducing by a wide range of media, can be said to be a successful practice of new media products feeding on traditional media。
The technology of the new media will reconnect backward villages that are confined to the mountains with the social civilization of the outside world. Short video platforms for technological empowerment have also brought economic benefits to local villagers. These new media technologies break the boundaries of geographic time and space and empower not only the media but also the general public, breaking the pattern of unequal distribution of attention in traditional media, which is the temperature of new media technologies。
Today's digital media and algorithmic journalism insist on fair flow distribution in algorithm development, not only redefining the various components of journalism, but also giving every public equal opportunity through technological empowerment. Just as in cliff villages, technology directly connects villages and cities, it can also help break the existing divides in building civilization in both rural and urban areas。
1. 2 shortboards for new media technologies
The instantaneous and interactive nature of the new media did give internet users the right to set themselves up issues, but technology did not create a completely new social change. In a sense, the centre of voice power has been re-established, and the dissemination of any information is dependent on the capital, knowledge and power behind it. Why do the shivering sound, which is also a new media product, go red overnight, and even have a very high momentum? It draws not only on the algorithms of today's headlines of the parent company, but also on a strong capital background, with many brands seeing that positioning on a shivering account platform allows for the launching of original information stream advertisements to attract fans, create flows, and thus realize business development and attract financial inflows。
Capital-driven technological media platforms can more easily design specialized products for each audience, such as individual news delivery. This would also be tantamount to placing the public in the “temporal environment” created by technology-supported commercial capital, so that the invisibility of technology to the legitimate rights of the public would also require vigilance。
Foreign facebook, after meghan kelly’s false news, has been condemned once again for reviewing the famous photo i took during the vietnam war of the associated press field reporter, the girl in war. “in this picture, a naked girl is fleeing a napalm, while facebook considers it to be naked. Allowing false news to spread while suppressing valuable news stories, people are beginning to question the algorithm right to facebook and feel that it limits the flow of news and ideas. The guardian journalist sam levine also criticized facebook's enormous power, `so much control over the news that it can seriously threaten freedom of the press through censorship'
“the end result is to eliminate the confrontation between cultural and social realities by eliminating the elements of confrontation, alienity and transcendence that exist in higher cultural and social realities. By combining them in batches into a pre-existing order. They are replicated and displayed on a large scale, and culture becomes one-sided.” it is also in the new media age that silence is becoming more silent and even “silent” and that real voices may not be heard in the noise or in the voices of people standing on their feet。
The development of technological means to make journalism no longer the exclusive right of journalists in traditional media, and individual citizens, internet giant v, grass-roots journalists, etc., can constantly set and add new agendas to society by creating their own new media platforms, such as their own public domain. In this way, the larger information sources presented in the web have a greater impact on the public agenda. The credibility of the traditional authoritative media and even the government may be reduced when the attention of the general public is diverted by various voices. So, the more widespread journalism becomes, the fact that real news even spreads in the same media space makes it easier for the public to create cognitive ambiguity。
2 impact of new media technology empowerment on media ethics
When it comes to ethics, people in china think more about the principle of dealing with matters between blood and in-laws, and the use of the word “ethical” in media ethics is not just about individual media habits, ethics, norms, but also means that it represents a group of individuals who link media practitioners to the general public and, to some extent, that the media should be the defender of the popular interest. However, in an era of technological empowerment, the disadvantages have also emerged。
2. 1 trust alienation
In the new media age, internet transmission has gone beyond traditional mass communication patterns, american scholar paul? Paul bradshaw introduced the concept of “integrator journalism”: in an iterative process, the demand for relevant news content is met by quickly approaching the truth of events. But this may be “nearing up to the latest results and not ensuring the authenticity of its news coverage. The principle of objectivity and value orientation.” in particular, the complex social environment, combined with the development of media technology and the gradual erosion of media authority, has led the general public to lose judgement about the various relationships of trust in society and to become dominated by fragmentation of images and emotions, from mistrust to trust alienation。
In may 2017, a wikileaks public call was released in guangdong. The viral attack on the vehicle pipeline in whezhou, which affected licence plates, irregularities, etc., and the internet police were fully engaged in checking the maintenance” news, which was verified by the local cyber and traffic police as a false information. It is understood that the psc holder indicated that, in order to rush the publication to attract the eyeballs and increase the number of hits on psc articles, the information was published freely before being published on hearsay and did not go to the source to verify it. As a result of their false statements and their adverse effects, the public bearer of the tweet was sentenced to 10 days of administrative detention。
Although there is no written press law in force in the country, there is still law in this case. In accordance with article 25 of the law of the people's republic of china on the punishment of public security administration, anyone who disseminates rumours, falsely reports of a dangerous situation, an epidemic, a police situation or any other deliberate disturbance of public order shall be detained for a term not exceeding five days and not exceeding ten days and may be fined not exceeding five hundred dollars. However, even in the case of legal regulation, such false news cannot be eliminated, and there is a growing trend in the age of the internet in which everything is available, which has made it even more difficult for many less well-educated internet users to build trust with the surrounding environment and, if the negative impact increases, may even trigger a crisis of trust for society as a whole。
A number of media now use this type of reporting, called fact-finding. This type of information is an indication of the emergence of some unclear information, or of complex information. It is because there is some ambiguity in the current dissemination of information; on the other hand, media competition has intensified as a result of the presence of smart media on the internet or of some self-interested media, all of which are trying to get news out as quickly as possible, and even for the purpose of quick news. The truth of the information, then, and whether it is true or not, will require authoritative media or press facts to prove and report。
2. 2 observed opinion
The enormous achievements in the construction of our market economy and the significant overall improvement in the standard of living of our people have been accompanied by dramatic changes in the human environment, despite the growing gap between rich and poor. At this stage, technology empowers the public, and the public more generally finds its way out of feelings beyond media discourse。
