What do you mean, "seo"?
One, seo is the optimization of the search engine, which aims to increase product exposure by increasing the ranking of keywords through in-station optimization and off-site optimization, with the english name "search engineering " 。
2. Seo optimization includes: in-site and off-site optimization
3. Features of seo:
(1) relatively high return on investment, relatively stable results and greater potential for flows
(ii) technical threshold, multi-person team, time-cycle for effectiveness
(3) the most important is the ranking of the security officers network (specific brand related terms)
(4) exposure of search results to pressure and manage negative/false brands
(5) maintain the exposure and public relations volume of official information on search engine platforms (e. G., encyclopedia, encyclopaedia, etc.)。
Two, what does sem mean?
One, sem, is the marketing of the search engine, and what sem does is use the search engine to promote the network, for example, the competitive ranking is one of the ways in which sem is to control its own ranking in a given key word search result by adjusting the price of each click。
2. Sem content:
(1) actively collect, summarize, analyse and provide constructive advice on market information in the marketing of products。
(2) analyse, evaluate, recommend keywords for the website and manage the day-to-day optimal management of the sem account
(3) data entry, analysis, report writing
3. Characteristics of sem:
(1) low threshold, quick impact and manageable effect
(2) there is a certain amount of investment cost, and cessation of delivery will cease
(3) feedback on latest brand information and promotional activities to target consumers
(4) exposure interference and promotion of competing competitions
(5) maintenance of brand exposure and voice
