♪ i've never seen ♪
When yenji morning city was filled with small potatoes with suitcases, when princess yengi painted all over the net under the red wall, many long-springs really held on:
Don't we smell good bacon pies? Isn't snow bean sand a dream? Isn't it true that yuan is in charge of the copper pot? Don't you always line up for a pig's hoof
Why is it that a county city, not our president of jilin province, chun
Today's article, no blame, no war, no step. As a member of the civil service, i'm only talking to you about the most real, caring and promising situation:
Long spring foods are not lost in taste; they are lost in play; they are not good enough; they are not really on a “circle” track。
I. Yangi's fire, not just a nome, it's a complete story
It is no accident that yanji could be the top of the country。
Its success is the result of a combination of national culture, urban climate, business operations, and the dissemination of new media:
Yanji model = unique national label + strong visual card scene + high-concentration urban well pyrotechnic + city-wide co-operation
Border culture, korean style, high value for money experience, neighborhoods suitable for photo distribution, and the platform's bias towards differentiated content have brought yenji to the fore。
Objectively:
Yanji has captured the window of its time and has done the logic of the literary journey that young people like。
Two, four real shorts in changchun, each key
We have a history, a population, a transportation, an old code, and why are we late in forming a national-class food ip
It's not the taste. It's the structure。
Ip fragmentation: no unified “urban taste symbol”
It's about yenge's cold noodles soup
It's about salsa tea and tofu
It's about barbeque
When it comes to changchun, many people are unable to say their food at first。
There is plenty of good food, but there is no memory; there is nothing good; there is no penetration。
Dispersion of scenes: lack of a one-stop “food card closed ring”
Yanji has the advantage of concentrating on eating, filming, wandering and playing in a region。
The problem with the long spring is that it's delicious, but highly dispersed。
There is a very realistic situation:
Tourists from outside the country come to the spring to eat their food, with average distance and time away from commuting, complex and scattered routes, and greatly diluted。
It's good, but not focused enough; it's good enough, but not enough "one stop"。
3. Topsliding: the greatness of the united states and the lack of convergence of the league
The saddest place for changchun is here:
We have the best, but we don't put it on the same stage。
I've never seen anything like it
One can beat the other, but the other。
Tourists want to eat the whole spring, cross the region, check the plan, and run their legs。
If they don't fit, they won't be able to gather
If tourists are not concentrated, the smoke will not burn。
4. Fragmentation of forces: lack of a system of concerted action
On the other hand, the government, the business community, the media, and the local population have joined forces。
Changchun is now more:
Old slogans, internet red shops for traffic, travel agencies for visitors, and individual voices from the media。
There is no one-size-fits-all ip, one-size-fits-all advocacy, one-size-fits-all experience。
Major profits: longchun already has an established “break start”
It is even more gratifying:
It's not like changchun is changing, but it's already growing
Many people are not familiar:
West conway runs westward, straight to the white hill hotel compound, and has formed a micro-condensed red block of food webs。
It's close to the quillin road trend, under the historical and cultural belt of new man street
The basics of catering, atmosphere, night view and flow are all available。
Its advantages are clear:
- a block. No big deal
- centered, connecting to the flow of the guilin
- it's quiet, it's expensive, it's fine
- fully qualified: long spring tasty room, one stop for tourists hit the card. Land
It is not an illusion. It is a real vehicle that already exists and can land quickly。
And, of course, to be objective:
It also involves practical issues such as business coordination, adaptation of standards, long-term operations, etc
But that is why it is all the more necessary for us to gather our voices and show our direction。
Iv. The real bottom of changchun
We don't have to envy anyone. Changchun's base card is very hard:
- we're the provincial hub, high iron, the airport, the whole country
- we have four urban business cards for cars, movies, history, ecology
- we have a huge local consumption plus research team supporting the long-chung cultural national brigade, the jilin road and jilin research tours, which stabilize customers every year and can detonate as soon as the scene matures
- we've got a non-remnant word plus street smoke. We can do a longer, more advanced city ip
Yanji came out of a small and beautiful path
Long spring is perfectly able to walk a long, steady, strong and long path。
A four-step land-bound programme: from “with good food” to “to ip”
No, no, no, no, no
1. Set an ip: come to long spring, roll everything, copper pot warmth
A long-spring-perfect business card that can be remembered throughout the country is based on bacon cakes, coin-rich copper pots and barbeque。
Building a core scenario: upgrading the long white hill hotel foods street to the "long spring foods living room"
One vision, one light, one atmosphere
It's a one-stop-eating card block
Instead of running around, tourists can experience the city。
3. Wake up an old street: activate the memory of building a street restaurant
The building of the street in that year was the true “mealing space centre”。
Through the nostalgic atmosphere + non-removable experience + a combination of new foods and meals, the old business circles are relighted。
4. Building a coalition: government, businesses, travel agencies, media synergies
This post is part of our special coverage global voices 2011
It's a single card, a single publicity, a single flow
Turn the dispersive force into a force that can spin。
At the end
Long chun never tastes bad
There's no shortage of people, no lack of power。
What we lack is a focused effort that is precise, restrained and efficient。
Yanji told the nation with a bowl of cold noodles:
Food is the shortest self-presentation in a city。
Longspring, however, is well placed to deliver a larger, better and more sustained response。
From the street of the long white hill hotel
From the beginning of bringing together scattered top streams
