How to test seo optimization
Source: a classroom training facility in xi'an: 2020/10/31 9:22:58
Throughout our discussions about the success of seo, we have often used the search engine as an important measure. But sometimes, do we sit down and think quietly about the value of the seo? Do our clients really care about you? So, is that the measure of seo's promotion
1. Query
Theoretically, for seo employees, every day we use seo surveillance tools to look at a lot of data on our website, because every seo employee is very concerned about his traffic. Even if it takes a lot of time every day to search manually, in practice, because of the frequency of inquiries, we often encounter a very obvious and neglected problem: the sharp increase in the number of full-station displays, but the lack of a large number of reasonable hits against my station. At this time, it tends to have a certain negative impact and even a decline in power。
2. Accuracy
When you search for the relevant keywords in different regions, the results of the search are very different, especially those of commercial value. When we search: the results tend to show more results on dalian's home page, and if you're in shanghai, maybe more in shanghai. So, at this point in time, where you're concerned may not be so precise, we feel that the results of individualized searches, thousands of people, may be trends in the future。
3. Value
In some cases, the long-term tracking of the website could be considered valuable. For example, you are a single-page commercial optimisation, where location determines all traffic from the station, and for most websites, we should base our seo goals on the flow of search engines, which, theoretically, should not be limited to seo marketing and more consider marketing。
4. Increase in full-stop traffic
We believe that a basic indicator that can be easily measured is the increase in the total flow you receive from the search engine. Here we're talking about the natural flow of search engines. Please calculate the flow of the search engine and use it as your benchmark before the seo is optimized. The growth rate of flows is then recorded for a future period。
5. Specific keyword flows
In most cases, the search engine optimizes your web page based on specific 100-degree keywords. Thus, measuring the growth of the search engine traffic for these particular keywords is a good example of the success of your search engine optimization. From the standpoint of seo technology, we would like to emphasize that, in practice, we are constantly concerned with searchable keyword indexes and with optimization. In fact, the search engine has some relevance. When you do a particular keyword page, if it has a better search experience, then the search engine calculates the page relevance, and this time you'll find a lot of end-word traffic. As a statistically independent word stream, it is inaccurate。
6. Full-station traffic conversion
Each site has one or more objectives you want the visitor to accomplish. You should take an in-depth look at your website and see if your site visitors have changed from random visitors to potential customers of commercial value. In measuring seo success rates, we should focus on traffic conversion rates. In fact, the site is not important in the search results. Even at times, high-volume keywords are not necessarily more commercially valuable than long-term end words with small search volumes. That's the real value, for example: 100 degrees k station, the keyword. We therefore agree that the search engine is important, but we believe that the traffic conversion of a website seems to be more important。
