With the graduation seasonPublic information disseminationOnce again, professional students stand at the crossroads of career choices, and their employment choices are the focus of attention. In traditional perceptions, new communicators are often considered naturally compatible with the media industry, but recent employment trends show that their career paths are becoming diversified。
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The first financial reporter issued a questionnaire on the subject of the career preferences of new entrants and eased the years of graduation, tried to comb them over a longer period of time and found that new entrants were more suitable for more jobs in the choice of career paths。
The questionnaire is designed for the framework and distributed in accordance with the basic personal information, “the job for students in school programme”, “the movement of new employees in employment”, and is distributed through private correspondence students, new studies, and so forth. A total of 102 questionnaires were collected, of which 35. 30 per cent were new students and 30. 39 per cent were graduates with new backgrounds。
According to the questionnaire, more than half (55. 56 per cent) of the students in the journalism and communications profession were in favour of taking up jobs in platform-based enterprises such as shivering, small red books and corpions。
The head of a recruitment platform indicated to the first financial journalist that the core competencies of new professionals included content creation, communication planning and user insight. As a result, students with new backgrounds are concentrated in professional content-producing institutions, companies involved in branding and advertising within enterprises, and internet platforms. There are also a number of cross-border transfers of students from new backgrounds to positions of product manager, strategic analysis, user research, data operation, project management, etc。
"the place where internet companies attract me is in their flat management. And in new media operations, content operations, public relations, etc., the skills associated with writing articles, photo processing and video clippings, which are more or less relevant in schools, are essential. Chen xue said to the first financial journalist. Chen xue is studying journalism and communication and has many internet business internships。
Another new and well-known author, who wanted to be in a brand-marketing position, felt that the new learning experience had fostered a sense of the web needed for online communication. He told the first financial account that “i am enjoying being able to help the brand grow, like a product referee, and that branders need to communicate and communicate their needs with b service providers in addition to the overall direction of controlling the product, which is what i like and are good at.”
In the information age, companies value journalism graduatesCore nucleusIt's a combination of their qualities and can be summed up as "a multi-power." according to the head of the wfhu recruitment platform, in the knowledge system, new specializations cover a wide range of areas such as journalism and communication theory, radio and television, advertising and public relations. This comprehensive academic background allows new students to move quickly and find their own entry points when they are faced with a variety of positions requiring information dissemination and communication coordination。
In addition, the results of the questionnaire show that half of the new students interviewed (50. 00 per cent) will consider zhang zhang as their choice of profession, considering the job stability of the pan-institutional system and the matching of the new students and the promotional posts in the pan-institutional system, as well as the skills needed to write materials, film clips and videos, and as part of the skills of the new students。
Respondents who chose to enter the news media felt that professional matching, flexible working hours and the ability to achieve news aspirations were factors that attracted them. Of this questionnaire, 40 per cent (44. 44 per cent) of new school students wish to go to the media. A 25-year-old journalist who has chosen the post of journalist in the media, zhou ting, said: “it is rare for a profession to have access to so many different segments of society and to so much important information every day, even though it may not be the most economically and materially profitable career, but it is both challenging and interesting, and it is a very desirable one.”
It's important to keep the anchor in position early
The employment path of the eligible students is not an easy one. Although there are more types of jobs for students with new backgrounds in terms of employment paths, it is also clear that the “slipboards” faced when actually employed are more suitable。
Wfhu recruitment indicates that the pressure on students in journalism and communication to find employment is due mainly to the gap between the rapid development of the industry and their own preparation. In the context of changing modes and channels of communication, the recruitment of traditional media, such as newspapers and television, has shrunk year by year and the media appears to have more opportunities, but the demand for capacity has long risen. In addition to this, the lack of practice and practice is a general pain. It was not until after graduation that many students discovered that they were more interested in “what you have done” rather than “what you have learned”. It would be more persuasive if account numbers were displayed for pollinating data, explosive cases or in-depth articles with insight。
In addition, cross-border competition in the industry is exacerbating challenges, with current telecoms going into content operations, which may give priority to students with live experience of carrying goods; and science and technology companies recruiting communications posts, often wishing candidates to understand the underlying data analysis. This has left only newly transferred students trained in traditional production passive. This triggered a reflection on the design of journalism and communication disciplines. For example, some new graduates write standard press releases, but the pace of development of the industry has outpaced the pace of renewal of the institution-building system when confronted with short video-choice designs or growth of users。
In this survey, 60 per cent of new students (61. 1 per cent) said that they had experienced “no relevant internships” in the process of seeking employment, and that they preferred to go to platform companies, ong state enterprises and foreign enterprises. 33. Thirty-three per cent of the newly transferred students indicated that “twice is difficult to get a good chance”, 75 per cent of them wanted to go to a platform company and 58. 33 per cent wanted to take civil servants to work in a business。
Nearly 50 percent (48. 39%) of the new background graduates interviewed are currently employed in the news media, and have chosen to remain in the media industry mainly because of their professional counterparts. “i studied journalism in my undergraduate and master's degree in news, and for eight years i have studied the news. For me, access to the media is the most appropriate option, because i don't know what else to do.” yang jing is currently working in a financial medium, and he has graduated from a beijing school in journalism and communication, where he has worked for a short period of time in an enterprise。
It is not difficult to detect the mismatch between professional education and industry demand behind employment choices. When nearly half of students choose a media post because of `professional inertia ' , it also means that over half are facing cross-cutting employment challenges. This contradiction relates not only to the individual career planning of the students, but also to the adaptation of the system of discipline development。
This also triggered a reflection on the curriculum of the new subject. More than 70 per cent of respondents with new backgrounds felt that the journalism and communications profession needed to be optimized, for example by adding some marketing operations field courses, data analysis technology courses and aig tool application courses. “i think it is possible to give students a few weeks, like business competitions, a step-by-step lead by industry mentors, to make a practical programme or product, so that we can really improve our operational skills and have a good curriculum vitae in our curriculum vitae.” one of the new students says so。
Behind the call for curriculum reform is the urgency of practical capacity development. In addition to the restructuring at the university level, how can students themselves proactively bridge the gap in competence through internships? Several interviewees made specific recommendations in the light of their experiences。
Yang jing has signed a tripartite agreement for media posts, and she suggested that “there is a great deal of room for senior students to try out and practice more. Different jobs, different professions, try to know what they like and what they're good at. If it is already at the postgraduate level and the cost of trying is greater, it will be possible to take stock of the history of the past and see what features and characteristics are more prominent, and to give itself a precise direction in preparing for employment.”
Another new student, liu min, has been in the civil service for two years and has been employed in the system. She advocates that people follow their own hearts when seeking employment and set their goals as quickly as possible, so that they do not fall into exile. When it is discovered that the position is not suitable for itself, assess their abilities as soon as possible and re-direct them in a timely manner. In terms of skills, there is a need for targeted development in line with the industries and jobs to which they wish to belong: “new students are generally better able to think and can quickly acquire knowledge and skills in this field wherever they may be”
Professor mameh of the college of journalism and communication of anhui university said to the first financial journalist: “for non-mediaEmployment orientationThe students are invited to attend school by specific companies, and are invited to give lectures to their students and sisters while they are still at school. As long as the students contact us, we will also provide them with information and help in recommending them.”
In the view of the head of the recruitment of the organization, the new generation of media tools, such as a clipping and canva, as well as basic data analysis, have become the norm and candidates familiar with aig tools, such as midjourney + chatgpt, have become more competitive。
Chen xue, chen zhiyu, zhou ting, yang jing, liu min
