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Every reporter, liu chunshan, every trainee editor, lui luang
On december 30, journalists discovered that news and information clients endHeadline todaySeveral channels of phoenix news are in a state of suspension, and today's front-line channels leave only a “positive overhaul on the issue”。
An announcement issued in beijing on 29th of september, stating that today's front page and phoenix news mobile phone clients are violating the country's laws and regulations on the internet and disseminating pornographic and vulgar information has serious orientation problems and has a negative impact on online opinion ecology。
Industry sources point out that recent short video, live broadcasts and new news apps have been frequently interviewed to improve and that the lack of appropriate qualifications is due more to the lack of content quality control on the platform. In pursuit of the flow effect, the early platform was left to the presence of poor elements, such as vulgar, title parties, and, when the platform became large, regulatory measures became a major problem。
Figure: headline ap screenshot after stop
Today's headline response will face the problem
According to the bulletin, six channels such as the front-line mobile phone client “recommended” “hot spots” “social” “photograms” “question-and-answer” “finance” were suspended for 24 hours from 1800 hours on 29 december to 1800 hours on 30 december 2017. Two channels, such as the phoenix news phone client “headline” “recommended”, were suspended for 12 hours from 1800 hours on 29 december to 0600 hours on 30 december 2017。
Today's headlines are more topical than phoenix news. According to data updated in april of this year by the auroral mega-data, today's headlines have 600 million active users, and the peak of active users in february has exceeded the 100 million mark. Journalists noted that this time there was a stop-up punishment, although it was only a day, which had a significant impact on their user experience, advertising clients, etc。
There are differences in the breakdown of the reasons for the phoenix news and today's headline requests. The headlines today, which do not yet qualify for internet news and information services, do not allow for the reproduction of news messages, and the problem of the “heading party” is prominent, seriously disrupting the online distribution order. Phoenix news mobile phone clients have disrupted the online distribution order by taking and reproducing news messages in violation of the law。
The reporter found that this was not the first time today's headlines had been interviewed by the authorities, and that on 6 january this year the beijing city office for networking had an interview with today's headlines because the beijing city office for networking had found in its day-to-day supervision that today's headlines, “headline questions and answers”, had recently appeared on several occasions as a tacky “discussional topic”. Subsequently, on 18 april, the beijing city network office, the city public security bureau and the municipal cultural market administrative enforcement unit jointly interviewed today's headlines and other platforms, and ordered that the deadline be changed。
In response, today's headlines, in response to the daily economic news, indicate that management requirements will be implemented on a case-by-case basis, in strict compliance with the rectification circulars, self-censorship and overall enhancement of website operations and personnel management。
Figure: statement issued today
Multiplatform low-quality content grows savagely
Today's headlines, a little information, and the “calculations-recommended” type of mobile phone applications have attracted a large number of users, and traditional portals, such as the new wave and the quest, have completed intellectually recommended reading modifications, although the quality of their content has been a problem。
On december 29, the people's network published a review entitled " red card for the dissemination of low-life information " , in which the article stated that the logo was "recommended with algorithms" and that the user's preferences were analysed using algorithms based on the historical clicks recorded by users, which were, in fact, followed by the elaborate design of a network businessman. In september of this year, the people's network has published several articles that refer directly to the regulation of the content of the various applications recommended by the various interests。
Journalists noted that, in addition to the regulation of the content platform, new ways of carrying content, such as live broadcasts and short videos, have emerged in recent years。
In july of last year, the ministry of culture conducted legal inspections of 26 live webcasts, closing 4,313 severely irregular live booths, and 12 live webcasts, including pandas and six rooms, were ordered to be overhauled. The “extreme winning” crash once again brought the review of the content of the short video platform back to the public for discussion, with multiple platforms being blamed by netizens for inadequate regulatory intensity。
Lack of relevant qualifications is also one of the important reasons why video sites and information clients are interviewed. While today's headlines have been calling themselves a platform for information convergence, access to news information services has been a central feature of today's headlines, and the internet news service is not yet qualified for “unlicensed driving”. In june of this year, the general directorate of radio and television issued a circular and requested a overhaul of audio-visual programming services on websites such as new wave weibo, acfun and phoenix, without a licence to disseminate audio-visual programmes on the information network。
In an interview with the daily economy news, a short video ap content manager stated that, in terms of internet literacy, more than 70 per cent of the nearly 800 million internet users were diplomas outside of high school, which led content providers to deliberately reduce the quality of content, driven by the quest to maximize the number of users. In addition, a large number of creators of content from the media have frequently published “title parties”, “false messages”, “low” and so forth, thereby creating mudslides。
Another industry source told journalists that content platforms were initially trying to attract users by playing sideballs. There was a lack of commitment to content regulation, and the content review could not keep pace with the dramatic increase in the size of the platform。
