23 january, organized by the hua feng meteorological media group and the china agricultural film and television centreRural revitalizationThe launch of the joint action plan will take place in beijing. With the theme “meteorological for the year”, the congress aims to build a system of deep integration of “agriculture + meteorological + media”, to promote the market for niche products, the activation of resources of regional agro-tourism brigades, and to inject sustained energy into regional development and agricultural rural modernization。
A message was delivered to the congress by lee hae-sung, chairman of the board of directors of the china weather media group. He stated that “china's weather” had always been based on the original intent of “serving the country, serving the people” and on the core competencies of authority, precision, professionalism and continuous exploration of practical pathways to climate-enabled rural renewal. This time, there was a strong alliance with the centre, both as a resource integration and as a model innovation. In the future, emphasis will be placed on enhancing the efficiency of meteorological services for agriculture, developing brand co-construction and dissemination capabilities, deepening the transformation of climate values for gas conservation, promoting the integration of agro-linguistic brigades, and developing joint meteorological landscapes, gas-saving products and cultural resources to make beautiful villages more attractive。
In his message, vice-president huang xia, member of the party committee of the china agricultural film and television centre, stated that the chinese agricultural film and television centre was being deployed in close proximity to the national rural renewal strategy, and that it was constantly developing innovative ways of disseminating it, and was working to create an in-depth, temperature-free and influential print and communication product. The future will go hand in hand with the chinese weatherWeather servicesCommunication networks, co-pushing agro-meteorological-integrated content products, and co-prospecting new paths of industrial empowerment contribute more to the overall revitalization of villages。
The conference issued four integration services ips, which present a chain-wide layout of joint operations in strategic planning, resource integration and implementation on the ground。
Liu huiqiu, director of the all media operations centre of the china weather media group, began by explaining four core values of the brand “china weather”: the authoritative endorsement of the two national platforms of the china meteorological administration and the central radio and television general, the existence of a system of resources for all media matrices and all-link services, with a central focus on news-sharing weather forecasts, as well as precise and precise specialized meteorological services, and hard nuclear technology support from key national laboratories. She indicated that china's deep-tilled village revitalization action plan since 2024 had succeeded in creating many typical examples of weather-enabled rural renewal, which had continuously injected new dynamics into rural development. In 2026, china's weather will continue to be based on national ips, with the dissemination advantage of the core media matrix, helping rural good things out of the loop and the arts and culture industry to open up a whole new journey of weather-enabled rural renewal。
China's agricultural film and television centre director-general zhong zhong zhong zhong, published china's eight core competitiveness ip. The system shows the full range of strengths of the centre's largest audience, its most powerful new media platform, its senior television cluster, its professional documentaries system, its authoritative policy interpretation and branding activities, and highlights the centre's strong position in serving rural renewal。
Tung li, deputy director of the all media operations centre of the hua feng meteorological media group, focused on the new chinese media product, china’s weather “save china”. The ip focuses on the twenty-four vibrator, which is centred on well-known anchors and weather masters, digging for the depths of the region, the product and the humanities, reshaping the way the public perceives it, discovers the new content of culture and the new beauty of life in familiar vibrancy scenes, giving the old twenty-four vibrancy a new energy to serve modern life。
The director of the operations centre of the china agricultural film and television centre, wang qiang, gave a detailed account of china's nine top-quality cooperative resources, bringing together a series of core projects, ranging from policy advocacy, cultural diffusion to brand promotion, product matching, and so forth, creating a marketing ecology that runs through the entire chain and injects multi-level, effective and dynamic energy into rural renewal。
At the site of the event, the china wind weather media group and the china agricultural film and television centre formally signed an in-depth cooperation agreement, which establishes a long-lasting synergy between the two parties in the areas of ip operations, resource-sharing and project landing. (jang wai)
