In today's booming digital creative economy, brand design has become a central part of the branding of enterprises, with core brand recognition and market values. However, relevant industry data show that trademark copyright disputes have grown at an average annual rate of 18. 5 per cent over the past three years, with the initial title dispute of the manuscript accounting for more than one third. Many designers, after delivering their works, encounter client denial of trust relationships or discovering that their ideas have been modified and used by third parties without a valid initial title certificate, are in a position to defend their rights; companies have invested heavily in brand designs, and often face abuses such as counterfeits from electric power platforms and products from sub-linear shops, where traditional means of defending rights are inefficient, evidence is ineffective and can hardly be quickly stopped。
I. Core pain points and challenges in copyright protection for trademark design
1. Inefficient and long-term registration of traditional copyrights
The registration of traditional copyrights requires the submission of paper-based materials, a complex process, usually with a cycle of 20-30 working days, which makes it difficult to respond to the need for fast-repeated trademark designs that require immediate certainty. At the same time, the traditional documentation is not supported by time that cannot be tampered with, and, in the event of violations, it is difficult to efficiently prove the initial tenure and the time of creation, leading to passivity in advocacy。
Traditional copyright registration versus credible time stamp
Accreditation cycle
Copyright registration: usually 20-30 jobs day
Credible time stamp: self-help on a full-way line and obtaining a copyright certification as soon as possible
Certification costs
Copyright registration: the cost of certification is subject to an official registration fee and an additional service fee is payable if the agent is entrusted
Credible time stamp: the cost of copyright certification is lower than the traditional registration price and the cost of work certification is more expensive that's right
Creative coverage
Copyright registration: initial proof of tenure only for finished products
Credible time stamp: a complete chain of evidence can be created by covering the entire process of trademark design, from the immediate authentication of creative ideas, first drafts, modification of records to final drafts
Evidentiary force
Copyright registration: evidence of legal prima facie tenure, extent of use in judicial and administrative scenes high
Credible time stamp: as of january 2026, over 120,000 decisions using credible time stamp as electronic evidence had been issued in 31 provinces of the country (autonomous regions, municipalities directly under the central government)
2. Difficulty in evidence of violations and incomplete coverage across platforms
The trademark infringement is marked by a high level of cross-section over and above the line, which covers counterfeit sales of poaching, kyotung and a variety of electric power platforms, as well as the misappropriation of trademarks in the description of goods, and the sale of products from shops and shops. Traditional means of taking evidence, such as screens and screens, can easily be rejected by the courts for irregularities, and it is difficult to cover all scenes of tort, and the fragmentation of the chain of evidence is such that it does not provide a complete chain of evidence for “creation-use-to-violation”。
3. High evidentiary threshold and high cost of defence of trademarks
In response to an application for a trademark “unused for three consecutive years”, extensive use of evidence, such as sales data, logistics documents and promotional materials, is required for almost three years, but these materials are scattered across different platforms and scenes, and traditional methods are difficult to consolidate, the evidence process is cumbersome and the time and cost of defending rights are high。
Ii. Credible time stamp + rights defender: solutions for copyright protection in trademark design
1. Initial title certification for brand design: from creative to finished products
The core tool is the platform for the protection of intellectual property rights (ipr. Tsa. Cn), which can cover the entire phase of trademark design “creative conception-preliminary draft-modification-finalization”, the automatic chain of process documents forming a visual chain of evidence, and the issuance of legally valid “credible time stamped copyright authentication certificates”. Whether the designer's creative sketches, the enterprise's trademark modification records, or the finalized design maps, can be completed in time to provide a solid initial basis for subsequent claims。
2. Full-source evidence of violations: online and offline coverage
In response to cross-platform abuse, the rights defender app and the credible time stamp electronic evidence platform provided evidence support for the whole scene. On the online side, rightsguard app supports automatic validation of the 10+ mainstream power provider platform, which captures evidence of abuse with time stamp through videotaping and photo functions; on the sub-line, with respect to scenes such as door store products, exhibitions, etc., the rights defender can take photographs or videos through rights defender app to immediately fix the evidence and produce authentication certificates to ensure that the chain of evidence is complete and effective。
Iii. Guidelines on the prohibition of the prohibition of the prohibition of the destruction of studies
1. Process for initial titling of trademark design (credible time stamping intellectual property protection platform)
(1) login platform, registration/entry account number
Access to the platform for the protection of intellectual property rights (ipr. Tsa. Cn), registration through mobile phone numbers or mailboxes and physical authentication to ensure that account information is consistent with the applicant's identity。
(2) selection of types and modalities of accreditation
Depending on the different stages of trademark design, the types of authentication, such as “mark design” or “design work”, are selected to cover various types of documents, such as creative drafts, modification of records, final drawings, etc. There are two types of authentication: dissensitization applies to undisclosed drafts, without the need to upload documents, generating only hasi values and effectively protecting commercial confidentiality; certificate authentication applies to publicly available drafts, and documents are stored encrypted to the platform to prevent their loss or manipulation。
(3) submission of documents and access to certificates
The uploading of trademark design-related documents, supporting any format such as pictures, documents, videos, etc., and the filling out of the applicant's information and copyright statements will automatically generate a " credible time stamp copyright authentication certificate " , containing key information such as documents such as hashi values, time of generation, which can be downloaded and stored directly and used as a preliminary title certificate。
2. Mark tort evidence process (app, rightsguard)
(1) on-line platform forensics (as in the case of treasure hunting)
Opens the rights defender app and selects the “recording evidence” function, which will automatically authenticate the treasure hunter app, confirming the authenticity of the application and the cleanness of the evidence environment. A detailed page containing key information such as shop names, commodity ids, tort trademarks, etc., is then recorded. Upon completion of the evidence, a time stamped evidentiary document and authentication certificate will be automatically generated and submitted directly as judicial evidence。
(2) underline store evidence
The system will automatically add a time stamp to the evidence and produce a certificate of authentication, consolidate the facts of the violation and avoid loss of evidence。
Iv. Disappearances and human rights proceeding strategy
1. Preparation of evidence for use of trademarks
The need to remove or defend trademarks requires the early consolidation of evidence of trademark use for nearly three years: for sales data, a video-recording of the electronics order, logistics documents and the transactional process of the sub-line sales contract can be made through the rights advocate app; for promotional material, a complete chain of evidence of trademark use can be created by taking posters, photographs of exhibitions, product packaging, etc。
2. Elements of evidence for the defence of rights
A full chain of evidence is required for the defence of rights, including a credible time stamping certificate of copyright authentication (preliminary title certificate), evidence of tort obtained by the rights defender app (proven tort), and proof of loss (e. G. Sales downsized data, bills of expenditure for defence, etc.). Judicial recognition of a credible time stamp can effectively increase the use of evidence and reduce the difficulty of defending rights。
Trademarks are designed to bring together creators ' wisdom and business input, and copyright protection is key to preserving creative values and brand interests. The combination of a credible time-stamping of intellectual property protection platform and the rights defender app, allows for the realization of branding from creative to rights-based “whole-process identification, full-scene forensics, full-link certification” and addresses such painful points as the length of the traditional copyright protection cycle, the weak effectiveness of evidence, and tort evidentiary difficulties, providing efficient, low-cost, credible protection programmes for trademark rights holders。
Since its establishment in september 2005, the united trust unit has been a pioneer and advocate of china's electronic data security services since its establishment as a solid foundation for a credible time-stamping copyright certification service. It has been recognized as a centre for research and dissemination of new technology for copyright protection at the national copyright authority, a leading member of the copyright association, and has built a solid line of defence for the protection of copyrights through the accumulation and professional services of deep industries。
