In recent monthsThe used room marketThe continuing decline in the volume of transactions, which is widespread throughout the country, has left a number of housing agents in a state of discomfort and nervous distress, and has even heard of the departure of middlemen from a well-known housing agency, which has given rise to large-scale blood exchanges. The situation is dire and the various institutions are trying to find a way out. However, in late may, a platform for internet real estate transactions in the nucleus regionDuckHowever, in opposition to the situation, a fee model was set for the celebration of the house, “100 at a time, 500 in advance and 1,500 at the time of the contract”. As soon as the news came out, the market was raging, causing controversy。
The question of whether or not to charge for a house has often been the subject of intense discussion in the private sector or in the media since the day when the market for second-hand houses was formed. In the course of actual transactions, free reading has long been considered a natural and market discipline. During this period, there are individual intermediaries that have pursued a charge-back strategy, but who have been forced to return by market or public opinion. Among them are well-funded and well-known intermediaries. I wonder why, as a conscript in the used-room market, ducks dared to risk the world by openly declaring house fees and challenging established market rules?
To this end, the author contacted ku jun, director general of user services of the house ducks (shanghai shigei information technology ltd.), and received the following response: the location of the house duck is not a real estate agent, who can't help but think about paying for the house because the purpose of the fee is simply to “take more advantage” and to overwhelm the buyer. The market is, of course, extremely resistant to the fact that a commission (up to 2. 0 per cent) would have been charged at the gross house price and the buyer would have been a good expense. In contrast, a large house duck based on a shared economic model, without an intermediary, without a door shop, with lower operating costs than traditional intermediaries, can maintain a fixed service fee of $19. 9 million, which can be of great benefit to buyers. The house watch fee charged by the house duck is not in the pocket of the house duck, but is paid as a service fee to community counsellors (i. E. The neighbours who take them home to see the house), who are encouraged to provide a higher quality service, with a three-fold credit for the advance payment and, in fact, the user。
In summary, the reason why the house ducks are not retrospectfully promoting fee-paying house-watching services is essentially because of the nature of their differences from traditional intermediaries. “in the era of internet+, where information is highly informative, the advantages of the intermediary as a product of the age of asymmetrical information have been lost, false sources of information have become a chronic disease, intermediaries generally have a low level of integrity and poor reputations and pay for the house, and buyers certainly do not buy; the information we have provided is not simple, but the experience of community counsellors, who must have lived in the neighbourhood for more than two years, so their experience is not comparable to that of intermediaries.” it's also the bottom line for the house watch。
As the era of the internet-paying economy looms, users are no longer content with free access to information, more concerned with the authenticity of information and the quality of services. “just a week before the house duck watch came online, a hot post in the fence forum gave us great confidence, written by an ordinary beijing web player, who threw a bag of holes in the house and called for a pay-and-see house. Unfortunately, there are a lot of people who agree with it, which excites us all, and the introduction of a pay-seeing house is a big reform that can only succeed from the bottom up. During the fee-paying function testing phase, we also conducted a great deal of research through community consultants, and the feedback received was encouraging, with 70 percent of home buyers agreeing to pay, provided, of course, that the experience must be comparable to that of the real estate agency, which is a great test of the quality of our community advisers, as well as of the quality of the housing stock.”
As of today (6 june), the house watch function has been operational for 12 days, with the data showing that 835 pay viewers and 519 successful visits. According to jun, these figures are somewhat unexpected, but do not reflect the full market response of this function. Since the functionality became available, the workload of the guest staff in the room has increased dramatically and overtime has been added daily to allow for the timely processing of user feedback. “the sooner the problem becomes known, the better. After all, users pay for it, they have the right to the best house-watching services in china, and we have to give the user a cost-paying experience and find the most suitable house in the least time.”
So, does the house-to-house ducks pay to watch the house and make it more efficient? On this issue, lau hongyang quotes the community adviser, liu leh-min, who used to take an average of 10 sets to make a deal; now three or four sets to make a deal. Those who buy houses appreciate every opportunity to see a house, there are fewer people who look at the house for no purpose, most of them have done their homework before they look at the house, and try to find out what they can find on the internet, so i can tell you more about small areas, about the level of property services, about the history of housing appreciation, about the landlord's autonomy or rent, etc., which are certainly not known to ordinary intermediaries and are of the greatest concern to buyers.”
In addition to increasing efficiency and optimizing services, the fee-paying lookout model is also aimed at promoting the initiative of landlords to upload home sources and update housing information in a timely manner. According to gu, “traditional intermediaries take their guests to the house dozens of times a day, some of them to the nursery, and some to see that the willingness to buy the house is not strong, which causes considerable harassment in the landlord's life, and the landlord is unsatisfied with it, so that in the case of traditional intermediaries, the realness of the house and the frequency of its renewal are not high. But we must be clear that, both now and in the future, information about the source is the most scarce resource in the industry, that real information about the source is particularly scarce, and that the model of the house is one of the ways in which we can attract information about the source of quality housing, and that the feedback received these days shows that this path is worth continuing."
“on a macro level, there is also a strong tendency to pay for housing, and only if payments are made for services worth paying for, will the industry's ecology gradually improve and the whole market for second-hand houses become more regular and the buyers and sellers truly benefit.”
