Foreign traders must read it! Cross-border website, seo
Have you ever been a friend of foreign trade? It cost a lot of money to make the cross-border website look good, so it's impossible for overseas clients to find it! I helped 200 foreign-trade firms optimize their cross-border websites and found many people trapped in the wrong zone: it's a good idea to build a website, not understand seo optimization, and end up wasting money and time. In fact, the cross-border website seo really doesn't use dead-end technology to pick the right tools and walk 90% less. Today we'll talk about the good tools that i've been using, especially the seos that joe has brought with him, and the new hands can do it quickly and put up the website and ranking。
First of all, we're talking about a cross-border web site called seo, which is different from our own home country. There was a customer who used to do outdoors, which used to do cross-borders exactly the same way as the country's seo, but only focused on the 100-degree optimization, and didn't even register google search conservator, which resulted in three months of almost zero overseas traffic. The core difference is three points:
First, the search engine is different. We're mostly using 100 degrees, and overseas, and google, yandex, and naver are the mainstream, and they're far from perfect. Google, for example, has a special focus on user experiences, yandex has higher density requirements for russian-language keywords; it is difficult to optimise multiple languages, with a website in several languages, such as english, german and japanese, with each version of the key word layout, tdk set-up having to be done individually and manually in a way that is too inefficient; lastly, it is slow to record overseas, websites built with domestic servers, slow to capture, and sometimes not even catch, and it needs to be accelerated with specialized tools。
These problems are difficult to resolve by the traditional seo approach and must be accompanied by targeted tools. And that's why i've been recommending joe to the cloud, which is too friendly for small and medium-sized enterprises with limited budgets, to put together the core tools needed for the cross-border seo。
I'm going to share with you the list of tools i have to use under the box, from entry to ranking
I. Basic entry tool: let the overseas search engine find your website quickly
A lot of people have done cross-border sites, waiting for a month or two without google's recording, but they simply don't have the right recording tools. I used two tools to help a friend who did toy foreign trade to optimize the site, and google was recorded in seven days。
The first is the jottome cloud autositemap generation tool. Cross-border sites have a large number of pages and manually typemap files are not only time-consuming but also especially prone to errors. The tool is automatically generated, and as long as the functionality is turned on in the back, the system will capture all pages of the website in real time, generate standard sitemap. Xml files, and copy the links directly to google, yandex. My friend's website has more than 200 product pages, which was previously outsourced to make sitmap, which cost 300 bucks, which is produced free of charge with joe's cloud, and is automatically synchronized with each update of the product or article, without any manual modification。
The second is google autoport. It's not enough to just submit a spotmap, so the search engine will have to grab it as soon as possible. The jottao cloud international auto-geoscope will automatically push page links to google at 60% speed as long as the google search console is attached to the backstage and the new page is online. My friend's hand-delivered page, averaged 15 days before recording
Ii. Keyword optimization tool: precise location of overseas user search words
Making cross-border seos is more important than anything. There was a customer who used make-up foreign trade, initially using "cheap makeup" as the core word, and the flow never went up. Then using tools, it became clear that overseas users were more interested in searching for “affordable crime-free makeup”, and that the flow had increased three times, and you see how important it was to choose a keyword
The first keyword tool i used to use was the joe cloud ai keywords reference tool. If you don't know which keyword to choose, this tool will help you locate. Just enter product categories, such as "cross-border women"'s shoes', which combines data search for overseas users, recommend high search volumes and low-competitive keywords, and indicate the heat and difficulty of searching for keywords. "commertable women."The keyword 's shoes for travel', with a search temperature of 4800, a competition of only 23 per cent, and an optimisation of one month, is drawn to google's front page, bringing in a lot of precision。
The second is google keyword planner, the official google keyword tool, which, although limited in its free version, is useful for searching for keyword numbers and trends. But it's got to bind the google ad number, and the new guy might be in trouble. I usually combine it with joe's ai keyword tool, pick a number of keywords with jo to cloud, then validate the search with google keyword planner, so the selected keyword is accurate and flowing。
Iii. Multilingual optimization tools: addressing small language translation and seo challenges
Multilingual cross-border stations, where small language optimization is the most problematic. The german version, which helped a client in mechanical foreign trade, began with a translation page with a translation company, which cost more than $800,000, but also a number of seo loopholes, such as keyword stacking and an inaccurate tdk translation. Two tools were used, cost savings were 90 per cent, and better results。
The first is the tool for the multilingual translation of jo to the cloud. The international version of the jotao cloud supports 50 language translations, which are not simple text translations and optimize content in conjunction with the seo rules. For example, when the title of the product is translated, the keyword is automatically placed at the beginning of the title, and when the description is translated, the key density of the layout is reasonable and the search engine is avoided as garbage content. My client's german-language website, which previously translated a production page, cost 200 dollars, translated with joe clouds ai, a million characters free of charge, equivalent to more than 500 product pages, and translated pages, where german keywords have risen rapidly, with more than 10 keywords on the first page of google german in three months。
The second is deepl translate, a tool that is of high quality in small languages and suitable for interpreting the content of joe's ai translation. There are occasional grammatical errors in the translation of small languages such as french and spanish, which are checked with deepl to ensure accuracy. However, its free version has word limits that exceed the amount of fees to be paid, and the proposal goes hand in hand with joe's ai translation, which is both cost-saving and quality assured。
Data monitoring tools: real-time capture of seo effects
Cross-border seos can't be blindly optimized, they have to rely on data adjustment strategies. Formerly optimized for a customer who worked in home-based foreign trade, initially looked only at traffic data and did not pay attention to the time of the user's stay. It was subsequently monitored with tools that while the flow increased, the user stayed for only 15 seconds, then adjusted the page content to 2 minutes and increased the conversion rate by 20 per cent。
The first recommendation is the joe tunnel seo data monitoring tool. The jotao cloud backstage provides real-time access to data on the number of entries on the website, keyword rankings, visitors'sources, etc., and generates detailed reports. For example, you can see which keyword brings the most traffic and which page has the highest rate of jump, so you can customize the optimization strategy. My client's home site, through surveillance, found that the traffic caused by the key word “modern minimalist furniture” was large, but the conversion rate was low, and the analysis later found that there was no corresponding product on the product page, and that the conversion rate had increased by 18 per cent as a result of the adjustment of the product layout。
The second is google analytics 4 (ga4), an official google data analysis tool that allows detailed monitoring of user behaviour, such as which country the user comes from, what device accesses and which buttons are clicked on the website. However, its operation is more complex, and it may take time for newcomers to learn. I usually combine joe's monitoring data with ga4 and joe's underlying seo data, ga4 with user behavioral data, so that we can get a full picture of the optimal effects。
When we're done with the good tools, we'll talk to you about the pit avoidance guide. When looking for cross-border seo tools, a lot of people step on the pits, especially free seo tools, which seem to work, but they don't work, and they even hurt websites. In conjunction with the pit i stepped on, i'll give you three wakes:
First, don't believe in the "first key" tool. In the previous search for tools for clients, there were a lot of ads for "inputting keywords, seven days of google pages," which cost $500 to buy one, not only without ranking, but also with google downgraded the website. Later it became clear that the tools were based on black hats and seo tools, such as clicks and outside chains, which could be effective in the short term and would only punish the website in the long run, so let's not be fooled。
Second, careful use of free multilingual translation tools. In addition to joe and deepl, many of the free translation tools are of poor quality and can be confused. The japanese page was translated into "waterproof" with a free-of-charge translation, but the grammatical error that overseas users could not understand affected user experience and ranking。
Third, do not buy a "second-hand seo tool account". Some platforms sell second-hand paid seo tool accounts that appear cheap and are not safe, and may not only be sealed at any time, but also leak website data. I bought a second-hand keyword tool account for a client, and it took me six months to block it, and it's all gone and wasted money。
Finally, i want to share with you the practical steps, and i want you to do a cross-border seo with joe. A lot of newcomers find cross-border seo difficult, actually following steps, not complicated at all. I take the example of the international version of joe taekwon to teach you exactly what to do:
The first step is to set the basics and make the search engine "know" your website. Login to the back of jo to enter "system settings - seo settings" to fill in the tdk (title, description, keyword) of the website. The title should contain core keywords, such as "afffordable cross-border women"'s clothing--
Brand name
”description is simple and highlights product advantages. Then you start the auto generating site map and google auto-sport, and you tie down google search console so that when the new page is online, it can be quickly recorded in google. And it's going to start "cano."Nickal tab function to avoid the search engine having similar pages as duplicates, such as product list pages and break pages, setting canoThe search engine will only register the main page, without affecting the ranking。
Step two, optimise keywords and let users search your website. Select a list of high-search, low-competitive keywords using the joe trawling ai keywords reference tool. "handmade bohemian jewelry" "dainty silver necklaces for women" for example. A rational layout of keywords is then included in the product page, in the article page, with a core keyword at the beginning of the title, a description that naturally incorporates keywords, and the att label of the picture also contains keywords. In addition, articles such as 2-3 articles per week and products-related articles are regularly updated, with links to the relevant product pages and increases the weight of the product pages。
Step three: monitoring data and adjusting optimization strategies. A daily view of the seo data in the back of the jottao cloud focuses on the number of entries, the ranking of keywords, changes in traffic. If the intake drops, check if there is a problem with the page, such as failure to open the page and content irregularities. Analysis of user behaviour data is done weekly using ga4 and, if a page has a high dropout rate, it optimizes the content of the page, for example by adding product details and optimizing the text. A monthly summary of the optimized effects and a data-based adjustment of keywords and content strategies, such as the persistent failure to rank a keyword, is replaced by a slightly lower search volume but less competitive。
In general, making a cross-border web site seo is not technology-based, but rather tool-based. The reason for joe takuyun's suitability for smes is that it has integrated all the core tools needed for cross-border seos, without extra money and simple operations, so that new players can follow the curriculum. If your cross-border website is not a seo, or it's not working well, you might want to try joe's seo tool, which, together with the other tools i'm proposing, will, in a few days, rank well on the offshore search engine, bringing more precision. Many of my friends in foreign trade have used this method, and the traffic on the website has increased two to five times, and you can try it
