The arrival of new media has subverted the original advantages of traditional media, such as the two-way interaction of micro-trust, attracting a large audience. People's habit of opening their letters to view information has developed, and traditional media must focus on the areas of the platformInteractiveAnd the rate of arrival can generate new dynamism and have a place in competition. This post is part of our special coverage on twitterPublic information disseminationIts positive and negative effects are analysed and, from the standpoint of journalism, the channels of communication of the public platform, etc., are analysed to demonstrate its patterns of dissemination and to avoid the effects of negative effects。
Keyword
We believe in public platforms, news dissemination, positive and negative. Response
Centre chart classification number
G20
Bibliography code
The emergence of twitter, initially a smartphone third-party application developed by the telecommunications corporation, brought about a subversive revolution in social platforms. Qqq, which was once a red pole, was also pushed back to a secondary position. Smartphones have brought a better boost to micro-intelligence, and coverage is surprising to the world. In the way humans communicate, we believe in the new media outlets, using internet technology, mobile terminals and the support of new media technologies, which provide new channels of communication, with easy and rapid access to information, models of social information dissemination, and almost all sectors are aware of its enormous power by opening small signals, placing them on the public platform, enjoying the interactive nature of information and high rates of arrival。
Information dissemination effectiveness of the web-based public information platform response
The interactive nature of the message, which is needed for the dissemination of information, is mutually reinforcing in all aspects of the information-communication activities through high rates of arrival and interaction。
First, traditional media channels for the delivery of news have been made more accessible through micro-credit public platforms. In the face of the impact of the internet, the media use micro-credit public platforms to move information at high speed, and a large number of users are able to proactively access information via mobile phones. By searching for keywords, users can find the relevant information they need, which is not the speed or effect of traditional media. For example, the web-based public platform attracts users by responding automatically, who can search for information of their interest, communicate information and access content, and obtain a large amount of information at the same time as it is convenient. The twitter public platform has expanded the traditional media's own resources and provided opportunities for new media outreach. Many large branded media, using micro-intelligence public accounts, provide exclusive transmission of information, relying on star programmes, star hostess, star journalists, and better shape brand images and publish graphics and video messages。
Second, traditional media have received a large amount of information, using the twitter public platform. The timeliness and effectiveness of feedback from the wvp depends on whether it is directed to information from the general public. The time limit, whether serious or entertaining, is first. Social issues are collected through channels, filtered through valuable content, and ultimately present to the audience the mass of resources and the sense of value of information. The information that people receive through the wi-fi platform is the most efficient, the most profound, the most effective and, naturally, the attention of the wi-fi platform。
Thirdly, traditional media can interact with audiences and obtain more valuable feedback, using a public platform for twitter. Urban media often need to interact, receive information from audiences, and collate and provide feedback. This interaction can be seen in the form of many large media. For example, the two high-visibility news stories used the web-based public platform, called “micro-two”, to interpret two hot spots, disseminate two sessions of information, collect tweets, and facilitate interaction and enhance media branding. Through high-profile coverage, many audiences have responded, information has been sent, information has become more extensive and detailed about the coverage of the two sessions, and issues can be interactive and proactive. Today, the media promote their own products, aggregate and analyse feedback from users, and achieve a perfect match with the needs of users. Through improvements and adaptations, the public platform has brought greater advantages to the media, the voice of the message has enriched radio programmes, the audience's voice has become more juicy, creating a new media environment that has greatly enhanced the taste and interaction of news stories。
Fourth, the media's information platforms are more accurate in their delivery through the web-based public platform. With the rise of internet enterprises, specialized information is fine-tuned to commercial information through a micro-credit public platform, filling gaps in traditional media. For example, a number of science and technology-based public platforms provide first-time coverage of internet science and technology news, provide in-depth interpretation of the internet industry, and provide free access to information through the review and publication of data messages. The new model of web-based business was designed to provide access to the web-based public platform and to become a portal platform. On this platform, the information is more accurate, deeper and more temperature。
We believe in the negative impact of public information dissemination on the public platform response
1. The dissemination of the public platform has had a tremendous impact on the dissemination of information, but it should also be noted that survey data show that the dissatisfaction of the public platform users is also increasing. For example, users experience poorly, have less useful information, have less in-depth attention, and there are shortcomings in the channels of dissemination of information from the public platform. For example, the number of subscriptions to public platform accounts has stagnated at a certain level. Users of traditional media tend to be loyal, but the number of subscriptions to micro-credit public accounts comes with interest. Users of the twitter public platform account, while interested in content, may also be interested in content from other channels, which is clearly not strong enough in loyalty. Moreover, the increase in subscriptions to the public information account of the twitter platform has been limited, owing to the regional nature of the media of the platform, the apparent segmentation of the audience, which, because of its habits, also subscribes to information from other media, is likely to fluctuate in numbers at any time。
In particular, people's curiosity about twitter has diminished over time, and it is unlikely that the initial explosive growth of the public platform's information will result in an impact on the depth and breadth of news dissemination on the public platform。
2. People-to-people communication in the community of friends is gradually integrated through the media, mass communication, mass media, etc., but is susceptible to interference. If healthy development is to be maintained in the interpersonal network, the risk of a combination of transmission channels is constantly experienced, but user experience changes in the process. For example, the practice of bundling users, customizing information without user consent to news, and the complexity of cancellations, have led to a high degree of dissatisfaction among users, as well as to a poor and obscurantization of information on micro-trusted public numbers, which has led to dissatisfaction among many audiences。
While delivering high-quality content, micro-credit public is prone to a range of problems. For example, the operation of the twitter public platform does not set high thresholds, and the generation of garbage messages ultimately keeps audiences away from trade-offs. The audience has gained a great deal of news-reading experience on the public platform, but there has been a poor assessment of the communication effect, and good news can be flooded because of the limited access to twitter, which makes it easier to spread information。
The audience of the wvp has access to news-reading experiences, often at no high cost. Lower access thresholds due to lower operating costs have left many good news inundated with garbage messages. During access to information, the proliferation of information and poor access to communication channels have led to poor evaluation of some wi-fi public platforms。
3. Owing to the very time-bound nature of the wi-fi public platform, some public figures are overly time-sensitive when publishing information, leading to a deviation in the credibility of the information and a lack of public account credibility. A number of public account administrators are free to publish opinion leaders ' articles, reproducing non-scientific articles collected online, making audiences subject to misleading messages, especially those of a less well-trained media audience, susceptible to confusion, spreading bad messages and spreading fraud-type messages, with adverse effects. Like the rumours we often encounter, there has been a great deal on twitter, not only to deviate from the accuracy of the dissemination of information, but also to assume the social function of disseminating information in the media and to bring about social disharmony. A number of twitter public platforms have even become outlets for distribution, with a large amount of public relations marketing information disseminated free of charge, causing economic losses to many people, or even by mistake into illegal marketing organizations。
4. The mode of dissemination of the wvp is more marketable than news. The design of twitter is not in itself intended for the dissemination of information, and the public platform is more of a circle of friends designed for public relations. On the web-based public platform, political-style news reviews are published from the media to reach audiences through opinion leaders, but there are fewer such media of a news-communication nature. Most of the information is in the public relations category, which enhances influence and seeks to create a group of fans and individual brands. Such a platform does not have objectivity, impartiality and authenticity。
Analysis of the positive and negative effects of public information dissemination on the web-based public
1. The positive effects of the public platform are conducive to the dissemination and gathering of information. The shortcomings of the public platform are addressed through the interaction of traditional media, which collects information and uses a vertically integrated mode of communication to complement the shortcomings of traditional media. Interactivity saves human costs, expands the dissemination of information, creates a sense of interaction and temperature among users from the media, utilizes the interaction of new media, enhances readability and gives credibility to the dissemination of information from the public platform。
With its precise positioning, the public platform is able to exploit the advantages of mass communication by bringing together specific subdivided target groups through narrow communication. In communications, the concept of the audience is to draw very clearly the boundaries of the audience and the sender, which are blurred by the new media. Through the micro-credit public platform, users can also publish, classify and specialize in information, and the audience is increasingly divided into groups of highly homogeneous people. Thus, to occupy the position, it is necessary to break down taste and hobby. A disaggregated audience group may form a fan loyal to the public platform, which requires very accurate information and individualized and downplayed the platform, which facilitates a clear market positioning of the public platform。
2. The negative effects of the public platform on twitter, which often needs to be first-time, comprehensive and multi-dimensional in its reading of major events, put it at a disadvantage in the wider dissemination of news. However, the communications structure of the public platform on twitter is not suitable for the mass spread of news. Communications think that less restrictive communication structures are a web-based communication structure linking central nodes and often also mass media. In terms of web-based communication structures, each individual pushes the information to the subscriber, requiring a multiple set of structures. This is a restricted structure, which may create a desire to exchange information, so that they can forward this information to their own circle of friends and gain high-intensity attention from the community of friends, which is the strength of the micro-trust public platform, but there is an important flaw, namely, the inability to engage in public discussion and communication, which, by means of reproduction and reproduction alone, limits the spread of information to a limited audience。
3. When news subscriptions are sent, and in order to gain higher dissemination and visibility, when individual data collections and feedback are provided by users, the promotion of subscriptions is limited in number and can only be given more weight in news delivery, but not in content and quality. The use of twitter for public information delivery is more limited in news dissemination, with regard to exposure and dissemination, good feedback on reporting and user data. It is clear that micro-trust public platforms cannot achieve the desired state of affairs。
At the same time, the issue of clearance is easily overlooked in the publication and dissemination of the public platform, where individuals are the subject of information when information is controlled. Thus, when the media select and send information, the lower threshold is easily problematic in terms of the credibility of the information, and the trend towards personalization is not magnified by professional traditional media. The personalization of the public platform allows everyone to use the medium through the public platform and to qualify for the public platform, the quality and level of which determine the height of the public platform. Some unprofessional self-media outlets, using micro-credit public platforms to spread rumours, are unsatisfied, as there are no professional handlers and, in many cases, there is a lack of information and a low level of professionalism. Together with the dissemination character of the wvp, it has been positioned during the design period, namely, public relations, which has created the concept of the credibility of the wvp in the public mind. This is related to the lack of control over the channels for the dissemination of public information on twitter, the breadth of the channels for dissemination and the privacy of information, where false information, once it occurs, may not be possible to monitor and follow up on the offences of some marketing accounts, which is a puzzling mentality, such as loan lending, distribution and fraud. The failure of this closed socialization is due to the lack of criticality of the public platform。
4. Owing to the excessive pursuit of eye-to-eye economies by the wvp, the focus pattern is characterized by the inappropriateness of the wvp for the dissemination of serious news. In the mass media, more useful information is available from the audience. Using the public relations and attention model of the public, the dissemination of information becomes a means by which the economic purpose of the media is often to reach the audience through the expression of culture, conviction or value, which is pursued by the public platform of micro-trust. We believe in public platforms that end up being public relations outreach, reaching users rather than operating models of culturally and socially powerful news thinking。
Concluding remarks
In the absence of such an approach, the public information professionals should be aware of the limitations of the public information platform, and the dissemination and professional journalism of professional information organizations provide a basis for optimizing the communication structure. The widespread spread, distribution and dissemination of news messages has created the problem of the proliferation of garbage, which makes the maintenance of the social information dissemination order difficult and requires consideration of how to integrate the public relations and journalistic nature of the public platform, from the multidimensional aspects of communication, marketing and political economics, so as to maximize the availability of mobile internet as a major channel of mass communication。
(by guangxi daily)
