On 13 june, the suning electrics and think group strategic partnership for 2012 was held at the sunin headquarters in nanjing, with the chairman of sunin electrics, kim ming, and the senior vice-president of the consortium and the president of the china district, chen xudong, together with senior marketing officials. The parties identified 2012 as a further step towards strengthening their strategic partnership, enhancing supply chain synergies and scaling up their sales。
Sunin is an important strategic partner. In april 2010, the consortium signed a global strategic cooperation agreement with suning electric, setting out a strategic goal of 16 billion yuan over three years. The two parties at the meeting had carried out a detailed decomposition of the 2012 target of $8 billion, developed concrete plans for the advancement of cooperation among products and channels and concluded cooperation agreements。
Strategic cooperation is fully deepened, preserving the 8 billion-year sales target
The meeting between chairman zhang and chairman yang yuanqing of zhongqing, which took place in beijing in the first quarter of this year, further highlighted the strategic cooperation between the two sides in all its aspects, which was the beginning of the implementation of the outcome of the meeting between the presidents。
The strategic cooperation facilitation meeting was the most extensive ever. The group was led by the senior vice-president of the group, chen xudong, the president of the china district council, and was able to send a powerful team of leading executives from various channels, including congener pc, chinkpad, consistency, the four main product lines of smart television, and rka, electrician, and public business. Sunning appliance is attended by the president kim ming, who leads the leading executives who sell computers, communications, colour power, suning's easy-to-buy and suning's channel. The meetings focused on in-depth communication and discussion of the whole spectrum of cooperation between the two sides and sunin on products, channels, supply chains, etc. At the conference, senior parties finally identified the 2012 suning, the 8 billion-dollar sales target
I'm thinking of a full-scale expansion of the product through the sunning channel
Since 2009 when the two sides agreed to provide direct cooperation, the union has been able to fully market the whole range of consumer products through the suning channel, and many of the stars products have been listed through the suning appliance. This year, ideatvk, the award-winning product of the 2012 ces series, has been the primary distribution channel for suning appliances, with impressive sales performance。
At the meeting, the parties identified the full expansion of the union's product line in sunin. On the one hand, cooperation between the two sides in the sale of traditional pc, mobile phone products, first and foremost, and the sale of new products, subcontracts and primarys, will continue to maintain the competitive advantage of the sunning union market for intended products; on the other hand, cooperation in new products will be strengthened. Following the convergence smart tv k series, the convergence smart tv new s series will also be first sold by suning in the second half of the year; the two sides will also increase the channel integration of commercial products, using the advantage of both sides to increase the sales of commercial products such as thinking servers, thin clients, commercial computers, etc. On the suning channel。
The market competitiveness of sunning appliances will be further enhanced with the full expansion of the union's product line, which will also result in greater market shares for both sides。
Sunin's whole channel is engaged in deep cooperation
The sunning appliance has more than 1800 outlets in the country, has a double branded network of suning appliance and music buys on the mainland, and extends the chain to overseas markets such as hong kong and japan. Suning's market share has entered the top three electricity companies, and suning's public works distribution channels have been influential domestically。
At the meeting, the president of sunning electrics, kim ming, said: “sunning appliances have the widest connection in the country, e-commerce is growing in scale, and there is a good customer network for public engineering operations, and hong kong, japan and hong kong are also growing rapidly. This provides the highest-quality distribution channels for thought products. At the same time, the union wants to have world-class brand influence and market leadership in products such as pcs, mobile phones and so forth, and there is a good basis for cooperation across all channels.”
From this year onwards, it is hoped that the whole-channel cooperation of sunin will begin. At the physical store level, the parties will improve the construction of a market network of levels 1 and 2, depending on the customer's needs; at the level 3 and 4 markets, the parties will increase the construction of product lines and speed up the coverage of various products; at the suning market, a brand-new flagship shop will be built to match and cooperate with the information backstage, while optimizing customer experience; and at the public level, the parties will maintain business communication through the establishment of specialized positions and share resources in the procurement of engineering information and channels。
Suning electrics and unions want to optimize full-scale supply chain integration
Suning electrics and unions wanted to play a separate role in the market as conduits and suppliers, and both faced new challenges in their respective development as the macro-consumer markets evolved and e-commerce developed rapidly. At the current meeting, sunning electrics and unions wanted to determine the overall optimization of the supply chain of both sides。
The parties will improve the efficiency of the current supply chain through concrete measures such as organizational optimization, interface of information systems platforms, optimization of electrical platform construction, dedicated interface to public works and optimization of financial closure processes。
The senior vice-president of the united nations group of think group and president of the china district, chen xudong, stated that “the optimal integration of the supply chain between the two sides will reduce unnecessary consumption in the process of marketing, improve the efficiency of supply chain operations and improve the ability of both sides to cope with market changes through the establishment of normal communication mechanisms across product lines”
The president of the sunning electrical company, kim ming, said that the two parties' supply chain integration would be optimized: “suning electric physical stores, suning equivalent purchases, will simultaneously advance and optimize the integration of the chain of thought, and the parties will continuously optimize the product structure by linking it to the main issue, and establish a normal interface mechanism for the various product lines will make it possible to optimize better the modalities of cooperation between them.”
The meeting was also a phase in a three-year strategic plan for sales of $16 billion, with a consensus on the goal of selling $8 billion throughout 2012. As one of the most important strategic partners in sunning, the scope of cooperation will continue to grow, while cooperation with leading international producers of electronic products will also contribute positively to the development of suning。
At this meeting, sunning electrics and unions also focused on planning for the upcoming summer. Think of the latest ultrapolar u410s, the transformational yoga, the smartphone s880, the smart tv series k, which will be launched by suning, and the full range of product lines that will support suning's summer campaign, which will be the highlight of this sunning summer
