1. Analysis based on user behaviour
Data can always only be used to guide us, and web traffic is a guide for us in analysing user behaviour. From the user's needs analysis, perhaps we can rank some keywords, but the effect is naturally uncontrollable, so it's passive, so i think the most important analysis of website traffic is to judge the behavior of the user。
To give a simple example: if the user searches the keyword “beijing seo” finds our website, if it is more industry-based learning experience in the search habits alone, it is not precluded that a small number of potential clients will find our website, and if they are potential clients, they may be divided into two categories: first, a client who knows some of the seos, he will look at the content of your website, see if you are professional, and then look at your services; and second, a client who has a smaller base, will understand that you have more services and may be less interested in the technology you are talking about. In addition, there are different keywords to access the analysis, and clients who understand seo may choose to search our website for specialized terms like “beijing seo” and want to find the most specialized technicians or companies, while friends who do not know seo may choose to enter the site with the words “optimize the company” “seo” “optimize” “100-degree key word ranking” “100-degree snapshot ranking”。
Based on these actions of the users, a preliminary judgement can be made that, while there may still be errors, we will be better able to choose the keywords relative to them。
Source analysis of flows
The most important thing about traffic is the analysis of the source, finding the point of departure for our website traffic, and then tailoring the seo strategy to one of the points, as mentioned earlier, where we want most of the traffic to come from free search engines. In fact, there may also be attention to the source of the flow, but perhaps many friends are only interested in the key words of the source, but that is not enough, and i think the source of the flow is mainly three-fold: keywords, visiting domain names, visiting areas and people。
A. Keywords: the keyword is a command from the user via the search engine, and the result of the search is a window. Instead, the key words are a combination of these commands and windows, by which it is known which commands are customarily searched by the user and where the window will be more popular to the user。
B. Visiting domain names: as long as our outreach is strong enough, the traffic on the site will never be too low, and there will certainly be different source domain names when the traffic increases, either by searching for keywords through search engines such as 100 degrees, google, or by linking to web sites on other sites, or by entering them directly, by statistical analysis and by exploiting one of its potentials, which may be much higher。
C. Visiting areas and populations: many friends may not like to focus on this area, but it is necessary. For example, when we are doing seo services for the beijing region, the quality of ips from beijing will be higher. If we can guarantee more ips in beijing, your promotion will be good. The analysis of the population is also related to the beginning of our orientation, as we sell shoes, mainly for people who like basketball shoes, and they must come from young friends or basketball-loving friends, and the gender ratio must be very different。
There is also much detail to be noted in the analysis of traffic, such as the analysis of the click stream, which sections of the web page make users like to click, and which ones have the highest number of hits, for which we can provide users with the most interesting information。
Website reminders and statements
