Successful companies often have a good name。
Construction of a professional station in the cityInnovation interconnectionIt doesn't make no sense. First, it is the founders of the company who have worked for their name that have to work hard at business processes, management methods, etc. To ensure that the company is the foundation of its talents. The second, the name of a company, reflects the precise positioning, marketing and operating patterns of a company, and to figure this out, there is a standard for corporate development。
Innovation interconnects with the idea that a company must have a good name, just like its website. “the big idea is the same as the reason.” innovation is linked by a webmaker。
How to give a good name to a website? Innovation interconnections try to be interpreted from two perspectives: “business companies” and “business processes online”。
The website name is the business name
Available: industrial companies and offline business process promotion companies
From the point of view of the company that built the site, the name of the company's website is in fact a bitle and the subject of the website. For a long time, some of the company's websites have helped to upgrade the site, giving it a lot of attention to a website, or even a little bitle that has nothing to do with the company's business processes, just to attract total traffic. However, following the 100-degree release of the winding algorithm, the total number and quality of title on the website was limited, and it can be said that there is a consistent trend in the development of the site and business names。
Thus, at this stage, most companies ' corporate websites and their names (titles) tend to be consistent with business names。
But there are exceptions。
An exception is the use of brand names rather than business names as website names. In some cases, the names of firms are longer or more complex, or are translated to make them difficult to keep in mind by customers, and companies will choose to use brand names as website names. For example, one of the interconnected customers of innovation, the city of central guangdong, nine-chip environmental technology comparison ltd., has chosen a brand name for the enterprise's website — nine-chip water purification。
The second exception is the use of hot search words as the name of a website. It is a widespread practice for most corporate websites to use hot search terms instead of using company or brand names as a site. But since a website can set several bitle, it's also common to set brand names or business names as bitle when setting hot search words as bitle。
The third exception is the design of programme website names based on the potential requirements of clients. For example, in the case of our search for the key word “lifting equipment”, companies that include different manufacturing industries have set lifting equipment at a bitle, including the lifting equipment marketing company, the lifting equipment manufacturing company, and the lifting service company, thus making customers of “lifting equipment” potential users。
On the basis of an innovation-connected view, the name of the website corresponds to the name of the company, usually the company of the industrial firm, or the mode of operation is dominated by the network。
Site name design and designation
Available: web-based business process-led internet technology company
The innovation interconnection view shows that companies that include internet technology companies, the websites they create are generally not easy to apply to business names, and are very much based on internet technology companies that offer services online。
For example, the ali baba network, when the ali baba network was big, had nothing to do with any name at first. In order to differentiate product lines and companies, papa ma yun even created ants finance to protect it from the payment of purses; this is also the case in the online business sector, for example, where the company that sells the united states is beijing city triple technology comparison ltd.; for example, the founding company, which has the headlines, the tremor video short video, is beijing city bytes comparison ltd。
In terms of innovation interconnections, internet technology companies appear to be a growing trend in protecting business process websites from company names, and their naming of business process websites will be informed by many factors such as the characteristics of the manufacturing industry, consumption perceptions and their consumer markets。
For example, the name of a group-purchase-price-type site, which is generally a product of the manufacturing industry, contains phrases such as "grouping". For example, web-based loan-based service platforms are named on the basis of the consumer market, most of which include the words “loan” “pay” and “loan”。
Innovation interconnections also reveal a trend whereby, in the internet technology industry, companies that are autonomous in innovation business processes typically protect their website names from company names, but in traditional industries, site names often overlap with company names。
This is the trend in website naming and its criteria, as shown by the innovation interconnection view, which is expected to be referenced by companies with website requirements。
Current article: how to name a website in progress
