To do anything, it is to understand and do three things that success, that is, to know what to do, who to do and what to do, or to be reduced to shallowness and arrogance. Too often, we say to ourselves what i have to do, and the result is that i have not been able to do so because of the limitations, which come together, not least because of the three links. Or you don't understand what you really want to do, or you don't know how to do it, or you know what to do but you don't have the resources to do it. In short, one thing to do is to see, one thing is to have the means and resources。
Of these three, it is most important to know and understand what to do, and what to do is to know, to know, to know, to be sure, to be quiet, to care, to be able to do. Otherwise, the confusion will be confused, and it will be like a fly with no head, and it will end up with nothing。
AboutContent operationsWhat exactly does it do? Some say it's an article; some say it's an editor's article placed at the top; some say it's a good article that's tweetingDistributionTo users. It all seems reasonable, but it is not accurate enough to capture the essence. Max used production, distribution, exchange and consumption to sum up the general process of social production, but there was also a process of content operation, which was the “what to do” or the essence of content operation, namely, content production, organization and distribution。
Know what to do and then who to do it. Who's gonna do it? Naturally, it is the subject that can produce, organize and distribute content. There are three main types of subjects: engineers, operators and users. There are also three main categories of what to do in response, namely, how technology works, how operators do it, and how users do it. The following is a platform for what to do, a breakdown of who to do it, a specific answer to the question
I. Content production: from nothing to nothing
The essence of content production is simply the absence of content. In order to be good, it is necessary to be efficient and effective. It requires, first and foremost, that technical staff be equipped with the tools and functions to publish articles, capture them, review them, investigate them, manage them in the media, etc。
Technology creates these tools not only for editors and users, but also for content capture. Early on, there was a great role for editors in the production of content collections, but now, like sites, people are directly captured through technology. In other words, advances in technology have liberated the collection function of editors and saved the human costs of the website. The role of the editor has moved on. Because originals take time and manpower, the originals of editors can be complementary and branded, otherwise they can be taken directly. In addition, i have been on websites a and b, where they have original editors, where the original content of site a is shown on the first page and buried with many others, and where site b was created on a regular basis, in a fixed location, with a special section, where they do thousands of times, creating a brand effect. With the same manpower, it is regrettable that the original editor of site a has done work that is complementary and not brand-based。
Machine capture requires solving the problem of the source of content, otherwise the author will be accused of violating the right; the editing of the original is limited to human resources and costs; hence the best case is to mobilize users and involve them in the production of content. Now that the media has developed in such a way that the major websites are taking on media platforms, they see the productivity of users. This was done well by twitter, fox search news clients, a little information and today's headlines. As for who can win in the future, it is up to who can help users to distribute and profit。
Ii. Corrections: from inruction to order
The essence of content organization is that it goes from disorder to order. All in order is that content is interlinked. Usually, connected things fall into one category. So, sorting is a classification of content. The newspaper and television age, organized by layout, channel; the internet portal age, organized by channel, column, topic; the search age, classified by label, keyword. This is all the more true, and the key is to identify who does it and how it works best。
Because there are thousands of labels and keywords, they can only be sorted through technology. The best thing to do here is a little information. The search for a little information is a subscription, and as yet no one has done it, and it is not clear what the future will be。
Technology is organized mainly through keywords, and the editorial dimension should be more extensive, for example, by the attributes of the article, the time frame, the interest of the user, the form of the content, etc. In addition, the purpose of the technology is to create numerous long-tailed channels, and the purpose of the editing is to make fine and brand channels, otherwise it would be better to hand them over to technology。
In addition to technical and editorial organization, it is user organization. Some of the current content producers, known as content producers in the media, are, in fact, mostly involved in content processing. However, they are usually required to operate at the web end and the scene is therefore limited and inefficient. It is important to learn from pinterest and lipboard, allowing users to create open collections -- albums. This allows users to organize their content at any time and anywhere。
From disorder to order, not just a classification process, it is also a process of survival. In the process, the machine improves the quality of content by filtering through keywords, editing through manual audits and user feedback through complaints。
Iii. Distribution of context: no one sees anyone look
The essence of content distribution is that content is never seen. No one looks at it as nothing, no one looks at it as a failed product。
Content distribution mainly refers to the distribution of articles, aggregates and messages。
