“some books need only be tasted at ease, others should swallow, and a few will chew slowly.” that's what bacon said, the great philosopher of england, not the bacon. As the saying goes, it is also the biggest problem of reading information on the internet, which is always easy to read (the title party) or to eat (unnourished). The new wave of news media has not fallen, and the recent introduction of a good reading is a direction。
Elaborate reading is a solution to the eternal theme of information integration. Since the spread of the internet, resulting in the explosion of information, and the corresponding variety of programmes, which we are discussing today, it is not ideal. With the rise of the mobile internet, the explosion of information becomes more serious, and the characterization of the internet itself presents new challenges。
The most visible is the user interface. Mobile screens are bigger than pc's. As cook promised the people, apple watch definitely did not narrow the iphone down to the wrist, nor did the moving end narrow the pc in the pocket. This is space, time when people usually sit in front of the pc for a few hours and are portrayed as surfing. Mobile phones are always brushed using a variety of spare hours, such as commuting, eating and sleeping。
Based on such a rush, fragmented time and space, if only simply smoothing the pc interfaceUser experienceMust be pretty bad. Apple and andre's pre-system failed. From the media's point of view, to ensure that the information's “energy” remains constant, as is the game's set-up, and to export the same lethality, the density of information must be significantly increased. At the same time, it is important to ensure that users experience those who eat military compressed dry foods too early in their lives。
There is also a sense of balance in the initial trial of the new wave. Using a smooth card-reading style, suitable for mobile phone viewing, the new wave portal is well-reared, well-readable and incisive. On average, a fine reading is viewed for no more than five minutes and no more than ten strokes. It's quite rich, and it's all in text, graphics, video, hyperlink and microblog。
Fragmentation affects more than content, and the impact of advertising is even more pronounced on the largest part of media revenues. Unruly advertising on the web page, which is barely acceptable, and stacking on the app, cannot be tolerated. Looks like the new wave has its own ideas about advertising, but it's not the focus of our discussion today。
Fragmentation is clearly far from the full range of mobile internet, even in its early transition form. Pcs may be common, but mobile phones always bind people. So it's not just about information, it's about people. This is why social networking and mobile internet have emerged simultaneously. Now all products are more or less social。
In response, the new wave provided excellent access to media and microblogging, integrating the views of the gav and surroundings of user interest. It seems that users have a very good reaction to this function. In two recent hotspots, mr. Pilgrim and the female driver were beaten and the number of comments eventually reached 800,000 and 1. 3 million, respectively。
People who integrate are not just friends of social networks, but editors. The new wave was well known for its mass editing in the era of the portal, and the net-mediar huang po military school, which graduated from the new wave and went to other media outlets, could pick a big beam. The volume is now given a new meaning, and the editorial role is changed and can be seen as a network of experts。
At a higher level, social networking and editing, traditional media and portals are dominated by professionals, i. E. Elites. With the development of the internet, various ugcs (user-generated content) have emerged, declaring “the victory of the masses”. On the good side, the amount and diversity of information have increased dramatically, but on the bad side, too much of what does not meet the paper-based requirements is also an important contributing factor to the fragmentation of information and, more occasionally, a tendency towards populist, cyber-violence. The new wave is trying to achieve a certain balance between elites and civilians. It's also a network of civil society。
With the introduction of a good reading, the entire ecology of the new wave has become richer and a clear trajectory of development has emerged. The portal is a mass of news, and twitter is defined as “news news” to discover and create news trails. This is an extension of the forward, and now the new wave is well read back, which can be described as “information”, which is integrated and re-integrated. All right, all right。
