As a technocratic seo company, we have been studying the core algorithm of the search engine for more than a decade, providing companies with professional seo programs and technology. How do we optimize the keywords that we share today
The seo optimization process cannot be separated from the keywords, the content of the website, the link structure, and the keywords help you to find the first step for the target user, which, if not done, will directly prevent you from accessing traffic。
Research on keywords
What the keyword is, as we all know, is simply what the user enters in the search box. For example, when you're looking for information, what you enter is a keyword. So finding the exact keyword means targeting the target user。
Learn to study keywords before optimising them, which can help us to find the search needs and behaviour of the user and then quickly target the user according to its product attributes and market location. You can study and dig the relevant keywords by studying the competition website or using the relevant keyword tools。
Principles for the selection of keywords
The right choice of keywords will determine the direction of the flow, so only the right choice will ensure that the seo is in the right direction. Here are some keyword selection principles:
1. Identification of target keywords related to website content or products to ensure that target keywords are searched
Target keywords are not imaginary and cannot be determined at will, but need to be combined in multiple ways, depending on the location of the product and the user's search habits, so as to determine the final target keyword. Such an approach would establish that there is a search volume for the target keyword and that the search flow is effective, after all, the effective flow is fundamental to the transformation。
Two: consider searching for diversity, and not just pursuing the key. Word
Everyone wants to be first in the search for popular keywords, but such keywords are highly competitive, and it is often difficult to rank them on the front page without specialized skills. And because of multidimensional factors, such as geography and habits, users have very diverse search terms, and are now more inclined to search for long end words or entire sentences than they used to be, and this type of keyword is more accurate in flow。
3. The choice of key words with a high number of searches but a small competition reduces the difficulty of optimization and saves time, energy and budget
The promotion of filtered keywords on the enterprise website is intended to promote keywords at minimal cost and achieve better keyword ranking. Thus, the competition for hot keywords is too strong to optimize the front page of the search results, and even if it does, it does not guarantee a transformation flow for enterprises. It is therefore the wisest choice to screen for more frequent and less competitive keywords。
4. Keywords should not be too broad, too competitive, too narrow to have any flow
Broad keywords mean that there is greater competitiveness, and this has little advantage in the later movement of flows, which, after all, are likely to lead to later direct transformation, which is one of the major factors influencing the marketing transformation of enterprises. But if too narrow a keyword, such as some that relate to a specific geographical area, the volume of traffic, while accurate, may be small。
So the selection of keywords also involves a comprehensive measurement of the situation. If the budget was really too small and there was no need to optimize too narrow a keyword, much time and cost would be wasted。
Iii. Keyword mining
The extraction of keywords is an important impact step in optimizing the ranking of websites. It is therefore necessary to select the key words that are best suited to the site's optimization, depending on the actual situation of the site and the search needs of the user, preferably avoiding the hot or cold-door keywords. Because overheated, overcooled keywords affect optimization。
It is only by identifying the key words that the target user can be precisely targeted
1. Keyword mining thinking
1 looking for big words from products, businesses or trades。
2 use tools and methods such as 147 seos, 100-degree promotion backstages, 100-degree drop-down frames, etc. To find the relevant words that are really needed。
3 based on target words, long demand endings are extracted using tools to make keywords more precise and point more clearly。
For example:
2. Five ways to dig a keyword
100 degree down frame - analyse user needs
Like: what can we lose weight? A few user needs can be derived here: focus on the time, effect, diet or fruit. The more users you cover and focus, the more users you reach, the more chances of a deal。
200 degrees of relevant search - expansion of keyword orientation
In addition to the hundred-degree drop-down frame, the search at the bottom cannot be ignored, and the generally recommended words are related to the user's recent concerns or content, and the main concerns of the user are captured by analysing the recommended content. For example, the diet of lazy people in the screen shows that users are afraid of trouble and can highlight the convenience of the product。
Ps: here, the 147 seo tool can be used to dig up the word, pull, and everyone is searching。
300 degrees promotion backstage — a quasi-user channel
The 100-degree promotion backstage, an official channel, provides data that can be referenced or even dug up, as in the case of weight loss。
400 degree index — establishment of trade word
Let's assume that if you're a weightless product, how do you dig it? First, open the 100-degree index, comparing two key words: weight loss and weight loss。
Ps: keyword digging can also be a brainstorm between colleagues and friends, after all, 1,000 hamlets in a thousand eyes。
Iv. Layout of keywords
A more rational whole-station keyword should be configured in pyramid shape。
Because a web site has the highest level of weight on the first page, the lower the lower the hierarchy, the keyword layout is the pyramid structure, the core keyword can be placed on the first page, and other secondary keywords, long end words, etc., can be placed on the inner page. Such layout is preferred by the search engine and given a higher ranking。
V. Rapidly upgrading key word ranking techniques1 to identify key values for users word
A web site could promote multiple keywords at the same time, but the question of whether they could bring about a certain flow of people on the site required further reflection. Therefore, the advertiser must identify key words that are valuable to the user, and dig deeper into such key words, and find out what the user needs are hidden in this key word, so that they match the search needs of the user。
2. Content optimization
Content optimization is an important factor underpinning the development of a website. Therefore, there is a need to keep original articles up to date, preferably in line with the content of the website, to write articles around keywords, and to have access to traffic once they are recorded. If time is limited, a large number of keyword articles can be written through the ai tool。
Several seo brand tools are recommended here (47so, war countries seo, watermelon ai, good resources seo), not only to dig up keywords free of charge, but also to write them in bulk, as well as peer data analysis。
3. The choice of key words should be measured, from ease to difficulty
The choice of keywords should be measured from the point of view of being easy and not blindly followed by trends in the selection of key words for increased competition, which would result not only in a sharp increase in the optimal cost, but also in no human flow to the website. It is important to know that the goal of website optimization is to achieve conversion rates, so that key words with higher conversion rates can be selected to optimize to ensure better conversion rates。
4. Extra-chain optimization
Seo's old saying is “the king is the king, the outer chain is the king”, and if there is a lot of free time, some promotional articles can be made from the media, with their own extra-chains added. This would not only increase the weight of the website, but would also provide the flow of people to optimize the key words of the website。
