Classification information
Microblogging
Sns promotion
Data analysis
Data analysis
Analysis of common indicators for pages based on statistics (100-degree statistical tools): browsing (pv), number of visitors (uv), exit rate, average duration of visits, number of conversions, conversion rate, etc. Focus on analysing search engine data (channels, source keywords)。
Competing analysis
100% weight, pr value
Backlink
The inner chain
Recording
Website history
Brand keyword
Long end keyword
Website structure
Iii. Long end keyword mining
Type of long ending keyword (target and marketing)
Target-type long endwords (target type refers to long endwords for product or service extension of the website, often with target-type long end-ends predominating when optimising long end-ends, which can provide us with real target clients and target numbers)
How to write a detailed seo optimization programme
I. Website location
Before building a website, what we need to do first is to have a clear location of the site, bringing in a client group with a relatively high rate of transformation. The purpose of the site is to market it. Only by concentrating on one thing will we be able to better present our website, so that the content building of the site will be relatively simple (specifically by looking at the presentation of the mahaiyan blog on seo positioning and the seo optimization strategy in the overall planning of the website)。
While doing the seo optimization, we first have to identify the ultimate seo goals for website optimization, with a clear objective to better organize concrete work。
This objective can be long-term, strategic or short-term, but in the short or long term, our goal must be achievable, without setting a goal that cannot be achieved at all, and then deciphering it into specific monthly, weekly and daily milestones。
The target population is at all levels of society, and there is a relative disparity in the use of computer networks. It is clear that access to the internet will require the promotion of the brand name, the effects, and the real-life reputation of the treatment of the disease. The natural optimization will be better than the competition. (with regard to the website of the enterprise, i have also explained in detail to you in the mahaiang blog, " how to position the business website seo according to the audience " 。
Competing analysis
There is a cloud in sun tzu's military tactics: “know your best, play your best” and, before optimising, look at the customer's products and services, as well as at the competitor's website (see, in particular, the presentation by ma hae-jan's blog, “how to use seo's thinking patterns to analyze competitors”)。
The following points have also been highlighted in relation to the analysis of competitors, as regards the target groups and services of the website, or through direct communication with clients:
Basic data: age of website, intake, intake rate, snapshot freshness。
Site optimization: title design, description writing, emphasis on text, paragraph headings (h1, h2, etc.), url processing, link depth, use of novollow, optimization of catalogue and content pages, etc。
3 external data: quantity and quality of outward chains, full outward chains, front-page outward chains, brand visibility。
Mahaisang suggested that the station chiefs or seo personnel could build data models through these aspects, recording each in detail and documenting the programme。
Iii. Target group analysis and identification of website keywords
Analysis and understanding of the group of patients, the type of target users for the website, and the different target users required by the nature of the website, ma hae-sang suggested that you should be able to market your clients with precision rather than seo。
After identifying a good user group, start researching and analysing the keywords on the client website, and the principle of selecting keywords is to be user-oriented, to analyse from the user's point of view what keywords they will search for the products and services of the website, and to communicate with the client, to identify the keywords on the website, the core keywords on the client website need not be hot but precise (specifically see the presentation of the mahaiyan blog, " how to locate the key words on the new site " )
With regard to the methodology for analysing keywords, ma has suggested that you could start with the following:
1. Studying competitors ' web keywords。
2 keyword mining tools: a 100-degree back-office keyword query tool and a web-based web-based keyword-recommended excavation tool are specifically recommended here。
3. Under-engine and related searches。
4 question-and-answer platform with long end-word mining。
Development of web site seo optimization
With regard to the development of the seo optimization strategy for the web site, ma hae-sang briefly describes two aspects of the optimization in and out of the site:
1. In-station optimization
As a general rule, the initial website will be unreasonable and will need to be modified in line with the highlights of seo optimization. Here, ma hae-sang simply presents the following points:
(1) in-station structure optimization
The structure of the website should be clear, the layout should be rational, the redundancies of codes should be rejected, the volume of js scripts and flash animations rejected, the speed of opening the site should be affected, and the columns should be clearly and easily accessible, allowing visitors to browse clearly (see, in particular, the presentation of the mahaiyan blog, " how to make the inside of the web chain seo optimization " )。
(2) site links
For the links to the site and its inner chain, it is necessary to:
A. Dynamic station modification to static or pseudostatic (technical support required)
B. Control of the number of internal links to articles
C. Linked objects are more relevant
(d) the relatively large number of links to important web pages
E. Uurl unified, using absolute paths and re-directing 301。
The advantages of doing so are to facilitate page-to-page browsing and to increase the efficiency of the search engine climbs, with thematic focus giving the key words of the theme a ranking advantage。
(3) seo detail optimization
For a professional seo member, ma has suggested that you should pay more attention to some of the seo optimization details (specifically see the description of the ma hae-heang blog, " some of the optimistic details that are most easily ignored at the site " ), such as:
A. The title, the alt label of the picture。
B. Rationally configured keywords and keyword density (titles, labels, description text), describing settings。
C. Long end-word recorder。
D. Sub-navigation, orientation anchor text, blacking of the first anchor text on the internal page。
E. Relevance of page content and adherence to original article updates。
(4) analysis of competing keywords
A see whether the internal and external links of the website are strong and whether the inner-chain articles are available for anchoring。
B see if the keyword is located in the title, whether it appears on the front page and repeats, and whether the web site is working around it。
C. Read the front page of the competition。
D. Location of keyword distribution, url link (main domain or inner page)。
E. The size of the website, age of domain name, number of entries, mechanism for updating。
(5) add site maps to make 404 errors page noodles
When spiders enter the site, site maps are considered a good guide, and spiders can easily access the various corners of the site, so we need to build a rational site map based on the needs of seo optimization。
There are also 404 wrong jumps, and there are a lot of people who do not do the 301 re-direction document and 404 pages, and there are some station chiefs who do not do the 404 return code (specifically look at the marahaiyan blog, " do you really know about the 404 page settings " ), but these pages are important and a hint。
2. Off-site optimization
For off-site seo optimization of the website, it is mainly built through external links, blog reviews (messages), forum signatures (posters), question-and-answer platforms, encyclopedia, and dissemination of classified information。
Here, too, ma hae-sang shares some of the ways and platforms on which i often build the outer chain:
(1) blog reviews (messages) build their own blogs — new waves, fox searches, worlds, internet access, 100 degrees of space, and information。
(2) forum signatures, postings with keywords and links - industry-related forums, station leaders' forums
(3) promotion of disaggregated information - 58 co-cities, networks, people's networks, current issues, easy-to-access networks, list networks, 100-centre networks, long-term information networks, urban classification information networks, chinese business registers, marcopolo, electric powerhouses, etc。
(4) encyclopedia - encyclopedia, encyclopedia search, interactive encyclopedia
(6) focusing on the dissemination of brand names and information (publishing website software and related recruitment information, etc.)。
(7) increase the trust of the website in the search engine by properly pointing the relevant keyword to the authoritative website in the article。
In addition, ma haixiang reminds station chiefs or seo optimists that special attention is being paid to the construction of external links to the site, such as:
(1) linked text contains keywords, noting their diversity。
(2) as far as possible, exchange with more relevant websites, the other side has a larger pr value than its own, and the less links the other side produces, the better。
(3) attention to the diversity of the external chain anchor text (see, in particular, the presentation of the ma hae-ahian blog, the extralink construction of the website focuses on the decentralization of the platform and the extralink quality)。
What about the seo optimization program? Write
For different sites, there should be different programmes, and the following is the idea of a complete seo diagnostic programme:
I. Website accessibility diagnosis
(1) optimization of users
Registration: the easier the membership registration, the better。
Trade flows: simple, easy to use and easy to trade。
3. Interaction: it is easy to communicate with the website。
Ii. Web structure and page optimization
1 site catalogue: it would be preferable to keep the site catalogue above three layers, which would facilitate the search engine spider capture。
Website pages: the first tiers of the website would be static pages, if dynamic, preferably translated into static pages by technical means。
Navigation: the main navigator needs to be visible, clear and less graphic。
4. Path: a layered incremental path is used, each with a link. The search engine spider quickly finds the relevant page。
5. The first page highlights important elements: in addition to the main column, important elements of the sub-catalogue should be presented in the form of links on the first page or in other sub-pages to highlight them。
6. Use of site maps: maps in HTML or xml formats. It is important to note that the map of the website is also focused, giving essential content and links as much as possible, rather than all the fine ends。
Too many links in one page. Google explicitly stated that “if there are more than 100 links on the map of the site, it would be preferable to break the map of the site into multiple pages”。
7 photo optimization: in general, the search engine can read only the text and is invisible to the picture. In the meantime, the photo file will delay the page loading, and if the site cannot be loaded for more than 20 seconds, users and search engines will most likely leave your site. This is all the more true for professional seos, unless the content of your website is predominantly picture-oriented, such as game stations or pictures, it is essential to avoid the use of large pictures, let alone pure graphics。
Each photo label has an alt attribute, which the search engine will read to understand the picture. Therefore, it would be preferable to have a text description in the alt properties of all illustrations, with the key words on the page。
Overall, web pages should minimize decorative images, as well as large pictures and falsh. The text in the alt property is less important to the search engine than the text of the text。
8. Web page diet: a page is about 15k in size, preferably not more than 50k。
Design of web titles and labels:
Keywords: use keywords that appear on the web page as much as possible. (selection of keywords is indicated separately)
Description: the description contains keywords that are relevant to the body of the text and that do not exceed 200 words。
Cross-links within web sites: within your website, high-quality content is linked to each other, especially to google, where cross-links based on common content are important for transmitting pr values within your website
11. Website export links: the website export links use text to the extent possible and contain key words from the website。
12. Friendship links: the website's friendship links are preferably in the form of a text containing the key words of the website。
13: determination of the overall structure and functions of the website, design of the page, preparation of the website program and back-office, initial work on the website, website testing, meeting w3c standards
14. Web sites are fully operational online
Iii. Preparatory work for the roll-out of the website
A. Sem project planning
In response to the current search engine marketing approach and strategy, the sem project team has developed a marketing strategy for the network in line with the target client group, taking into account the characteristics of the rafidain industry and the clients that changchun rafideen is already facing, analysing website columns, website codes, website information, keywords, etc
1. Site profiling: anatomy of the site itself, with the aim of identifying the underlying topics of the site。
2. Website location: the site itself is located and its location is specified。
3. Competition analysis: an analysis of the industries to which the website belongs, and an analysis of large-scale websites in the industrial category。
B. Analysis, recording and optimization of website information
The inclusion of professional wine industry information, literary information, counselling information has been added to the outreach strategy, and the volume of information has been initially in line with the prior promotion requirements。
1. Structured diagnosis: fairness, efficiency, convenience and application of household access habits。
Page diagnosis: whether the page code is streamlined, whether the page is clear, whether the page capacity is appropriate and the page colour is appropriate。
Document diagnosis: fair format and name of document。
4 visit diagnosis: visit statistical installation, visit route analysis, area analysis, keyword analysis, etc。
C. Optimization and promotion of the seo website
The modifications to the website program code are optimized, the details of each page of the website are optimized, the information on the website is optimized and the website is largely rolled out on the web site。
1. Analysis of keywords: whether keywords are appropriate and whether keyword density is higher than peers. Remembering keywords is not the better the better, and it is essential to find the most reasonable keywords。
2. Search engine landing analysis: what type of landing is used, whether the landing information is comprehensive and effective。
3. Hyperlink analysis: how human beings are connected to the web site, whether it is relevant or similar。
