** step: selection, collection of web keys
The selection and determination of web keywords begins with the collection of web keywords, the collection of a large number of keywords from user search habits and search engine recommendations, based on industry product characteristics, and the creation of a list of keywords; then the assessment, screening and identification of high-flow and low-competitive words in the list; and the finalization of target keywords and long-end keywords as web keywords。
Use the search engine: use the search engine to find key words related to the page. For example: enter wiremesh in the google search box and get key words related to wirremesh: wirremeshbuyer, wirremeshMporter, wremeshbuyers, buywiremeshemail, wremesh-mporters, i@mportwiremesh, weldedwiremesh, wremeshfence, gmailcomwiremesh, crimpedwiremesh。
Using competition websites: keyword settings for competitors ' websites are also important references for selecting keywords, complementing the list of keywords, analysing competitors ' websites and accessing a range of key words related to products。
Keywords obtained through the google tool: more keyword recommendations by geographical location can be obtained using google keyword planner's search for new keyword and advertising group alerts. Keyword planners not only list the keywords for us, but also group the keywords, each of which corresponds to the relevant keywords。
Step 2: assessment, screening of web keywords
Assessing keywords through search engine tools: using the google keyword planner's “acquiring search volume data for a series of keywords” function, key words are compared to search volume and competition to find high search volume, high relevance, low competition keywords。
Step 3: identification of web keywords
After the collection, evaluation and screening of web keywords, it is generally possible to define the site's target keywords and long end keywords, followed by layouting and grouping of keywords on pages to achieve a reasonable key word density value。
Step 4: optimizing web keywords
Optimization of web keywords, including page meta-label optimization, layout of keywords in pages, keyword density, etc。
Meta-label optimization: the site can be divided into three categories of pages, i. E., the first page, the second channel page (column sheet), the product content page, each of which sets different content, assigns different keywords and avoids its own key weight competition。
Step 5: increasing access to key products heavy
In order to increase the weight of these product pages and reduce access depth, three links to the top three commodities have been added to the first page of the website, thereby increasing the distribution and density of keywords。
Step 6: initial construction of outer-chain resources
Google is now placing increasing emphasis on client experience and the quality of web pages, which, if the content of the site is empty, can affect access to the outer chain, which can be accessed in the following manner while being informative。
Access to external links through question-and-answer web sites, such as yahoo's better ranking in google, where questions and answers to industry knowledge can help the website gain access to traffic and external linked resources。
Access to external chains via wikis is also effective, but some of the more powerful wikis have very high levels of value and originality of articles, such as wikipedia。
Access to external links through the catalogue: the catalogue is managed manually, collects websites, is influenced by manual supervisory factors and therefore quality is assured, and the search engine attaches great importance to the links obtained from the catalogue。
Access to the outer chain through social bookmarks: social bookmarks are web-based collections whose content is mainly used by users to collect and access their own favorite web pages, so they are updated very quickly and cause frequent access to and capture of spiders in the search engine, so that social bookmarks can be used to collect their own web pages, allowing the search engine to quickly record them。
Step 7: access to quality external chains
The content of the website is optimized to a certain extent, and the site has some extra-chain resources, which require as much access as possible。
Access to external chains through editing software: the creation of external chains is more valuable by using software to promote them and to write content of interest to users. The role of soft language** is that of press releases and, to a lesser extent, that of ordinary english-language blogs。
It's a heavy pound
Exchange links: the website has grown steadily, weights have increased, with links exchanged with other websites, the austro-swiss web site seeking friendship links, first, by searching search engine keywords, and being able to return to sites with a large number of the same products, seeking cooperation, and secondly, some catalogues of potential links with industry and high-quality partners。
High-weighted external chain of access: applications for links to some high-weight catalogues or a relatively powerful wiki site continue to steadily access high-quality external chain resources。
Step 8: optimization of website content
Since the original creation and updating of english-language content is important for google's ranking, the quakers website insists on the submission of 1-2 articles a day, on product expertise, or on business dynamics。
There are several points to note:
1) the content in english must be in line with the reading habits of foreign clients, so each article is edited and modified by a senior marketing staff
2) the content should be viewed from the point of view of the interest of foreign clients, so as to give them a real sense of its readability and value。
3) the text is published in conjunction with the photo content, and is informative, with key word distribution and internal link building。
Step 9: enhancing the user experience of the website
Increased multilingual service of the website: increased multilingual selection on the website, taking into account the multi-regional nature of the client, in order to facilitate client browsing, increase human design。
Adding search features: adding in-station search features to the page navigation column, making it easier to browse access by searching for products of interest to clients faster。
Power showcasing: provide some pictures or information that confirm the company's strength and increase client confidence, thereby increasing website conversion rates。
