The national holiday was a great one, and before the end of the holiday, many people had begun to look for new jobs。
It is worrying, however, that the number of suitable jobs on internet recruitment platforms now seems to be diminishing。
The internet recruitment platforms, which frequently harass users by telephone, have been a source of surprise, but if you have just published information about the recruitment or job search, you will find them even more intense, and they have changed their numbers and bombed your mobile phones every half hour。
The increasingly ugly food is commensurate with the increasingly exposed crisis of survival of internet recruitment platforms。
Last month, q2 performance reports for 2019 were released by the same city, and the secondary market responded quickly to the report — the same day, 58 shares with the same city dropped by 5. 36 per cent, the largest decline in the last three months. Immediately thereafter, yao jingbo, who promised not to be retrenched this year, announced that he would be downgraded by the end of the year or invite 10 per cent of his vice-presidents. Boss's direct employment, though it is a good news coming from the upcoming ipo, is becoming more and more occupationally ill, which will also affect the direction of the company after its listing。
Internet recruitment platforms transfer their anxiety to users, and who transfers pressure to the recruitment industry
Hot and cold internet recruitment
The golden period of employment this spring appears to be quite different from that of previous years。
In january 2019, for example, aids counselling data showed that more than 10 million active users were ranked first in the recruitment category, followed by iupu recruitment, with approximately 6. 85 million live users per month, and boss platforms with new recruitment models, such as direct recruitment and dome, growing faster, with more than 3 million live per month。
Over the last four years, these platforms are more dynamic. The may data show that the number of direct boss-employed persons per month was 36. 482 million and that the recruitment of the union increased to 8. 0996 million。
The huge number of job-seekers contributing to the growth of the recruitment-type platform has not been appreciated by the capital market。
In 2019, for example, q2 recruitment and real estate operations continued to lead the market in the same city as the top 58 on the internet recruitment market, although the problem of slowing the rate of growth was becoming more apparent despite continued increases in revenue collection. During the current quarter, the platform's membership service received rmb 1,184 million, an increase of 1. 5 per cent over the same period, and online extension products received rmb 2,706 million, an increase of 23. 8 per cent over the same period. A year ago, these figures were 21. 1 per cent and 42. 3 per cent, respectively。
The recruitment market appears to be hot and cold. On the one hand, the general downsizing trend in many industries at the end of 2018 and the wave of layoffs by major companies have left a large backlog of people on the waiting list who urgently need to find new jobs, creating opportunities for growth in recruitment platforms and expanding them。
On the other hand, the demand for jobs in enterprises has not recovered. The data show that the demand for corporate recruitment in the third quarter of 2018 was at a new low since april 2016, a sharp drop of nearly 40 per cent compared with the peak of 224 million in the fourth quarter of 2017. In particular, the internet industry has experienced the greatest change, with a sharp decline in internet employment in the fourth quarter from a peak of 10. 24 to 5. 61, and a 20 per cent reduction in recruitment requirements。
In 2019, the number of job-seekers during the spring recruitment period increased by 4 per cent over the same period, while the number of recruitment needs decreased by 4 per cent, according to the fdh 2019 spring talent mobility report。
The imbalance between supply and demand makes the internet recruitment platform in which it is caught, “ice fire”, because the success of job-seekers is linked to the platform's online outreach and member-paying performance. Over the past few years, domestic recruitment has moved from the traditional advertising information flow model to the user-centred, results-based-paying model, product functions such as large data high-end talent pools and large data intelligence diagnostic analysis, which are the product of this shift。
However, even if the platform is committed to precision matching, it will not be able to sustain the cooling of hot industries and the reduced demand for jobs in enterprises. The american delegation commented on wang wei wen's advice that young people should not now be naked, and cited the headhunting industry story of 2018: a product manager who worked long hours at bat and had not found his family for six or seven months, which had been difficult in previous years。
Premature integration suppresses industry competition and innovation
The birth and growth of mobile internet recruitments, such as nets, boss's direct recruitment, and hirings, have led the outside world to believe that the online recruitment industry will face a fierce new and old battle。
According to the results of the survey, which focused on the traditional recruitment of apps and new recruitment for the mobile internet, by may 2018, the traditional job search aps were more active than the mobile internet. Starting in june, there has been a steady increase in the activity of the new app for mobile internet applications, and the anti-traditional app for mobile internet applications has shown a high degree of acceptance by users。
At this point, however, the industry has begun to invest in the prelude to m&as。
In september 2017, the network received $120 million in ahead-of-the-mill d-round strategic financing, with 60 per cent ahead of it; immediately thereafter, the federation recruited c-wheel financing for the pulse and entered into strategic investment agreements with it; and since doome itself hatched with the city, the internet recruitment industry as a whole was still a traditional recruitment platform, and the new show became a pawn in the subdivision of the market。
Coincidentally, the mobile recruitment platform that received the investment was followed by a tumultuous and marked decline in user data, and even traditional recruitment companies, such as iupu, began frequent crises。
In the case of hook-up, the erie test's app monthly living data show a generally downward trend in monthly life from 2017 onwards, accompanied by frequent changes in personnel and the departure of ceo mardron in july last year. There is also rice, which is covered in air, and which is so low that it can't get out of advertising and telephone marketing that it can't get out of the “user preferences” ranking。
Most importantly, traditional recruitment platforms have begun to decline sharply. On 16 june 2018, there was a major negative exposure to news, with 1. 95 million users leaking information about their job profiles. More recently, the media have reported that the personal history profile information on various well-known recruitment sites is being sold on the “black market” and that there is a black chain behind it, with direct reference to the recruitment of iupu. This was due to a number of leaks of information and the sale of resumes within the union's recruitment earlier。
As a result, the recruitment website entered the integration phase earlier, thereby reducing the competitive factors in the industry to a certain extent, which led to the entry of the newer, without maximizing the “catal effect”。
One of the most intuitive manifestations is that the user experience of the recruitment platform does not rise or fall. Data from the aids counselling service show that job seekers are most concerned about the incorrectness of business information in the various negative experiences of the web-based recruitment platform, at 34. 8 per cent, followed by the disclosure of personal information at 31. 8 per cent. To date, the negative news surrounding the recruitment of traditional internet recruitment companies, such as iupu, 58 in the same city, is false information and biographical information。
According to press reports, of the 60 cases of fraud in recent years in which false recruitment information was posted through the internet and through 58 co-locations, 248 defendants were deceived by the publication of false recruitment information, with more than 5,500 victims being deceived, amounting to close to billions。
2019 is a life test
“when this is due, i intend to stop the payment.”。
Mr. Wang from zhejiang has set up two small-scale companies with staff needs of about 60 people. To locate them, he pays more than $50,000 a year on various major recruitment platforms, but he plans not to pay for any of the traditional platforms in the future。
The it times reported at the beginning of this year that many companies, in order to be able to see more job-seekers ' rÉsumÉs on the iupu recruitment website, had purchased iupu members for hundreds to thousands of dollars, but had found no clear difference in the number of cvs that they had seen before and after the fillings, and even that users had received cvs that were not relevant to their job offers。
Unlike the recruitment of iupu, the loss of business users with no future is more compelling. According to the previous financial report, the estimated number of independent employers fell by 13. 5 per cent to 327,000, resulting in an average of 5 million social recruitment information days for the first half of the year, down from the same period in 2018. In response, ceo explained that the number of employees had been increased in a highly selective manner during the business cycle because employers were cautious about spending。
For more than two decades, internet recruitment has not been able to exit the positioning of information intermediaries, which gather c-side traffic and then match to b-side, but charge and profit are mainly at b-end, which determines the indirect presence of the enterprise on the recruitment platform once it is economically affected。
According to the report on the needs of chinese employers and the supply of white-collar talents in the summer of 2019 issued by the federation, the highest level of competition is for large enterprises of 1,000 to 999 people, at 64. 9, and for medium-sized enterprises of 500 to 999 people, for the first time exceeding mega-enterprises of 10,000 or more. At the same time, the competitiveness index for enterprises of all sizes has increased over the same period。
On the one hand, the demand for labour in enterprises has weakened, and on the other hand, there has been a significant increase in competition across industries as a result of layoffs。
It is worth noting that while internet start-ups have become a major concentration of graduates, they have recently entered their respective market trials. As of august 2019, there were 9124 start-ups, of which only 16 per cent had been invested, and the level of financing had fallen considerably over the years. Thus, in this economic environment, some of the start-ups have in fact become a source of layoffs and an increase in the number of people on the job, such as ofo, drops, e. G。
Over the long term, economic pressures at the b end will not only continue to affect the growth and losses of data from internet recruitment platforms, but also pose challenges to the brain mobility of industries。
This, of course, may also be an opportunity. Mobile internet recruitment platforms have not been able to bring positive transformative value to bear, and they may have a backlash by new technologies and channels。
