Clarify seo intent
There are a lot of people who are seos, both corporate and individual, who end up making money. This is a broad direction that we will not discuss for the time being, and it must be clear to the seos how to quantify and phase in their own seo processes. So separate stages, you have to be clear about what the seo work you do at some stage needs to achieve, or what purpose。
For example, we make a phased distinction between the big purpose of making money with seo. Broadly divided, branding — key word ranking — brand pr — conversion, etc. It would be difficult, but many ways, to introduce branding as a new product or as a new website. Today, of course, there are different examples of different approaches, and the choice of a method most relevant to seo to elaborate on this point。
This is an example of a domain name registered in july 2013 and a web line in october 2013, starting with my network of seo research associations. One of the many challenges encountered after the website line was branding, the proliferation of seo sites, and how so many seo sites have been extended to become my first problem. When the site's key word was first achieved, it was discovered that there was not much traffic because it was not a trade word, because no one knew the name, even if there was a ranking
Positioning user groups
So i started by locating my website user group. First, the direct users of the website are seo practitioners or learners; second, the target clients are also individual station directors; and, second, potential customers are internet-related agents in internet marketing promotion or electronics. After the analysis, i found that these people had to search for various reasons and to analyse the keywords。
Select extension entry
After a long reflection, i decided to start with a 100-degree index. There are several reasons for this:
First of all, i'd like to make the word "seo" appear in the context of the search by the target user
Second, to allow internet users to find the word "seo" in a search at the bottom of 100 degrees of the site
In addition, most of my target user groups are analysing their own operations and websites using stationmaster queries and keyword mining tools。
All of the above-mentioned three factors, as seo students with a certain foundation know, cannot be separated from one thing: the 100-degree index. As long as i can get a 100-degree index of my website branding, the three questions above remain open。
Lock extension
Another problem arises when i do not have the tools to swipe the 100-degree index, and i find people to brush it and pay for it; when i do, i do not do it for free, with labour and without a large number of sailors. It was observed that there were a few hot spots that were relatively hot. I have targeted these hotspot events, but in choosing which hotspot event, i have struggled with and analysed the psychological behaviour of many users and the suitability of events for my use. After the analysis was completed, i locked up an incident: the net。
Value of analytical material
I don't know if anyone remembers what happened last year with "close housenet" on the internet. The reason for choosing this event was that, when the website "closed housenet" came out, it was so exciting that many couples with families who were not happy looked for it to see if their partners had betrayed themselves. Shortly thereafter, the site was closed by the relevant authorities. This closure led to the article, and many of the people who closed the news could not find a website before they could. But the doubt about the other person's heart is no longer quenching (the more people who have experienced emotional harm know), the more they can't find it, the more they search everywhere. Although, from a personal moral point of view, i do not want them to find the site, because everyone knows that there are things that can be done and that can be completely destroyed, so how many families will face breakdown and how many children will become single parents. Because some of the fast-eyed people downloaded the site's data, it was possible that if those netizens were found, one family would be shattered. It would be better for me to keep you company。
So i planned a post, published to the world wide forum. The content of the post is almost a description of the hotspot, and the final note to the article shows that information on the opening of the network can be found on a website called seo research association. The post was sent out one day, and i counted traffic finding, day ip8000, pv27000. This is astronomical data for an individual website that has only been in place for a month or two. But that's not what i want. I want 100 degrees. When i looked at the 100-degree index a few days later, it was up to 6,000 a day. So, my goal was to search for seo at that time, and we'd have a site at 100 degrees and the search would have been on the same page in the master's home's keyword dig tool, and it was ranked high。
These are the first cases that i have shared, making clear the intention of seo to use hotspot events and seo thinking for seo purposes。
Ii. Leveraging seo thinking to capture mass network traffic
As individual station chiefs, access to large traffic is difficult, and access to big traffic by a blog without a brand name or a well-positioned personal website is a topic that many stationmasters often talk about. We talk every day about how to get traffic. But in fact, there are thousands of poor people in this industry who live on their blogs and websites. It's even less important to reach the luzonson blog。
So, how does the root station chief get a big flow? The best way to do this is to think out of your seo and use the internet hotspots to get the traffic you can't reach within a week. Here, it may be asked that hot spots, major media outlets, small personal websites can't even be ranked, and access to traffic is nonsense. So the selection of hotspot events is the focus of this section. Some selection criteria are presented below for your information:
1. The selection of large websites without attention and the non-publication of small sites
2. Selection of hotspot events with no commercial value but with user needs
3. Hotspot events where the choice of local users is urgent and not understood by the general public
4. The selection of hotspot events with longer heat cycles and timely user needs
5. Location of websites and screening of industry hot spots
Using events: what about google
I'm sure the guy who fucks the seo knows about google. Perhaps for an ordinary internet person, google won't open at any time, and he didn't even know he thought it was enough for him. And as seos, or as professional internet practitioners, google is still used from time to time, although it's more than 100 degrees. So if you don't know about this, then this case can skip reading。
At that time, after google was unable to open, google did not respond for any reason, as no official government statement was issued. Thus, for the major portal news sites, this lack of clarity about the reasons for the conversation would avoid reporting. Moreover, google has been out of china for such a long time, and its share of the chinese market is poor. Except for some foreign-traders and professional friends who use it, ordinary people do not care. So there is no need for big websites to work on this. In fact, however, some professional users or some areas of companies are still using google-related products such as gmail, google economics, google calendars, etc. And there are areas where google is not used occasionally, but must be used, for example, many of the country's high-flow websites are using ga statistics. Google's inability to open will unexpectedly result in many data not being available, and if it is a back-office traffic statistic, it is a matter of urgency that must be addressed。
At that time, there was no place for the small website to be reproduced because of the lack of a large website. So, i think that, although google has a poor share of the chinese market, this part of the traffic is distributed to a personal website, which is astronomical. So i immediately arranged for someone (because of the late development of seo’s network of research associations, i'm not alone anymore) to write a story about google’s inability to open. After sending out, the traffic on the first day is thousands, but this value is not ideal for a purposeful article. The reason for this is that many people do not usually care about this and do not search for it, and only when many people later use google to find out that it is not usable。
