Brand finance, the international brand value assessment advisory body, officially released the “global food and beverage brands 2024” (food & drink 2024). Six walnuts are on the “non-alcoholic drinks 50” list with well-known enterprises such as coca cola, red bull, farmer springs, gadler, and dong peng。
It is known that brandfinance uses the authorized economy method to assess brand value, which assesses the licensing costs of future brand use in a number of ways, including market strategy, innovation capacity, and sustainable development performance. Thus, the list not only reflects the current market performance of the brand, but can also be seen as a forecast of industry prospects. Industry sources have pointed out that behind the list is the innovative exploration of brand values and brand-building by six national firms, such as walnuts, while at the same time attesting to the fruitful results of china’s brand in advancing a high-quality development process。
From classics to innovation, high-quality plant protein
As consumer awareness of healthy diets and environmental protection continues to grow, plant-based drinking has gradually become a new attraction for the market. The advantages of lower fat and cholesterol content of plant-based drinks compared to traditional animal-based drinks, combined with nutrients such as dietary fibres and vitamins, have led to broad market prospects for plant-based drinks in a healthy diet. This trend in consumption has not only contributed to the flourishing of the market for plant-based drinking, but has also created unprecedented development opportunities for the branding of vegetable proteins such as six walnuts。
As the representative brand of chinese plant proteins, six walnuts occupy a prominent position in the market in the subdivision of plant-based drinks. Its fist product, six walnuts, not only provides a solid market base for brands, but also earns wide consumer love and trust. It is understood that six walnuts have continued to innovate and expand product lines in recent years to meet consumer demand for healthy diets and diversified tastes. The product line of the six walnuts, from children to the elderly, from working people to students, covers almost all age groups and consumer groups. In particular, the launch of the breakfast milk series allowed the six walnuts to take their place in the breakfast market. Today, the product line of the six walnuts has achieved full crowd coverage and has won wide market recognition and consumer confidence。
In order to ensure the best quality and taste of the product, the six walnuts always insist on the selection of quality walnut raw materials. As china's largest walnut deep processing firm, six walnuts have a well-developed system for the acquisition and processing of raw materials. This system ensures that each walnut comes from the three gold-producing areas of xinjiang, yunnan and taishan and is carefully screened and processed. From the source of the raw material to the end of the production line, the six walnuts are strictly controlled in an effort to present the best products to consumers。
It is worth mentioning that six walnuts have also been certified by the international authority sullivan. Not only does this certification prove the outstanding performance of the six walnuts in product quality and food safety, it further consolidates their position in the walnut industry chain. At the same time, sullivan certification also showed that six walnuts ranked first in the national walnut procurement volume and consumed more than 100 million kg of walnuts per year, which was sufficient proof of their strict requirements for the quality of raw materials and their large-scale procurement capacity。
Green industrial chains to build quality development markers bar
Against the backdrop of global climate change and increasing pressure on the resource environment, sustainable development and green transformation of the beverage market have become global consensus, particularly in the chinese market, a trend that has given rise to unique dynamism and has received high attention and positive responses from young chinese people。
In this context, the commitment of six walnuts as lead enterprises in the vegetable protein-beverage industry to the concept of “health, green, low-carbon” development, from product research and development to the full application of the principles of environmental conservation and energy conservation, not only reflects a sense of corporate social responsibility, but also better captures market trends and meets changing consumer needs, is particularly commendable。
In terms of production, six walnuts focus on the selection of green raw materials and the application of green production processes. Enterprises strictly screen quality walnut raw materials to ensure the natural and healthy nature of products. At the same time, in the production process, six walnuts are being used to apply automated information systems to achieve operational monitoring and regulation of plant-wide equipment, product traceability, etc., ensuring the full utilization of energy resources and scientific management. At the same time, six walnuts have been active in building green industrial chains, involving source procurement, production processing and logistics transport, and are committed to promoting green transformation and sustainable development of the industry. The green deployment of the industrial chain not only improves the quality and value added of the product, reduces the negative impact on the environment, but also earns consumer confidence and support for the six walnuts and provides inspiration and inspiration for the whole beverage industry。
In fact, six walnuts have been awarded global brand value on several occasions. As early as 2022, six walnuts entered the brand finance's 2022 global soft beverages list of 25, becoming the first chinese soft drinks brand to be on the list. In 2022 and 2023, six walnuts were officially placed on the hu yun brand by the hu yun institute, and were awarded the title “china's most valuable brand”, china's 2023 brand value evaluation information. In addition to this, six walnuts have won many “national first” and “global best” crowns. The fact that six walnuts have a market share of over 80 per cent in the walnut milk drink industry undoubtedly highlights their absolute leadership in the industry。
