Alexa made another algorithm adjustment yesterday, including the impact on mainstream chinese websites, such as xinjiang, fox search and 100 degrees. Among them, alexa's top-profile fox-searcher fell the most and hit 48, while several other mainstream websites, despite a slight decline, remained on the 20 or so list。
The most recent data from alexa (figure 1) show that the global penetration of fox-searchers declined from around 1. 7 per cent to 0. 83 per cent, the number of single-user visits from around 13 pages to 9. 1 pages, while the ranking fell sharply from around 20 to 48. Several other websites experienced varying degrees of decline, but the global ranking remained around 20。
In the chinese internet, alexa's ranking is already in an awkward position. Because of the lack of third-party authority rankings, alexa, from an overseas background, has often been used as an authority and has become an important indicator, for example, of some web sites seeking funding. However, the resulting cheating company has often left alexa in an awkward position and has had to adjust its algorithms to deal with such abuses。
A few days ago, alexa had just undergone an adjustment and the ranking of most chinese video sites had fallen significantly. According to an unnamed alexa source, one of the reasons for the recent frequent adjustments to alexa was the involvement of a large number of chinese websites in cheating, suggesting that the majority of the recent decline in the ranking of some websites, including fox searches, was due to prior fraud。
According to technical experts, in the recent past, as a result of the significant unloading of alexa’s plugins for data sampling in the country over the past six months, combined with alexa’s constant adjustment algorithm, china’s website as a whole, alexa, is on a downward trend, and is generally considered to be fraudulent if it increases significantly and falls sharply over a period of time。
Last week, a number of websites published articles that had aberrantly established the authority of alexa's ranking, citing, for example, the sharp rise in the fox-search ranking as a result of its new strategy. But not a week later, the search for fox alexa fell in a spiral. According to the technical expert: “although some optimization could be made with regard to alexa's ranking, it is not likely that it will rise rapidly, almost exclusively because of acts of violence”
