Summary: economic life cycle, but business opportunities are embedded in any market environment. In the wake of the epidemic, the digital economy accelerated, with technological advances and national policies to the east, and science and technology enterprises were on the move, opening up new business patterns and models, widening market space and promoting greater domestic circulation. The internet enterprise, by introducing video and live broadcast technology into relationships, has created a new internet service model, creating a new social market for love that covers more than 200 million people and achieving a breakthrough in the “0” to “1” industry。
An internet class called "love socialization" is rapidly emerging。
In late 2020, deloitte, a leading global accounting firm, published in beijing the annual “china’s high-tech high-growth 50-plus” (the “china’s 50-plus”) list, which ranked fifth on the top of the video-love social brand, and became the deloitte “asia-pacific 500” candidate. Just a month ago, i was ranked first on the list of the beijing zhongyang region's “high-tech growth 20” prize for 2020。
Yvonne is on the china 50 list
According to publicly available information, yvonne is an app, a primary video-love social phone, which came online in 2018 and now has 100 million users, with about 10 million online dating events launched every month。
Different internet socialization applications, as well as marriage websites, “love socialization” is a relationship scene, using the internet to help single young people gain more opportunities for dating and falling in love, thus contributing to the goal of spouse selection. Research data show that this area covers 240 million singles in the country and that there is considerable market space。
The digital economy drives the domestic cycle and gives the economy new dynamics
The sudden emergence of a new coronary pneumonia epidemic has had a huge impact on the global economy, cutting off global supply chains and suffocating domestic demand and supply. At the same time, the rise of protectionism in international trade has led to a serious international trade environment in china. It is against this background that china proposes a new pattern of development, dominated by large domestic cycles and mutually reinforcing domestic and international cycles。
In the view of the experts, access to the domestic cycle involves production, distribution, circulation and consumption, but in the final analysis it is imperative to expand domestic demand and stimulate consumption. This is the current focus of china's supply-side structural reforms and a major theme in the new domestic international economic environment。
The epidemic has brought to light the power of the digital economy on the internet, and the importance of the digital economy in opening up domestic cycles, boosting domestic demand and promoting consumption. Statistics show that global GDP will decline by about 4. 4 per cent by 2020, while the digital economy will achieve positive growth of about 0. 5 per cent; GDP grew by 0. 7 per cent over the previous three quarters, contributing nearly 90 per cent。
Digital technology not only plays a role in disease prevention and control, but is fully used in patient diagnosis, epidemic, mapping, crowd tracking and classification management, but it also permeates all aspects of social life. The blue book of china's internet development report 2020 shows that demand for online shopping, online education, online consultations, online entertainment, teleworking etc. Grew during the outbreak of the new coronary pneumonia outbreak, and the digitalization of services accelerated。
At the same time, high-tech enterprises have played an important role in combating the epidemic, protecting people and supporting the economy, and have led to the “reversible” development of industries. According to media reports, yvonne created a liberal profession called the “online red maiden” which provides a matchmaking service for users. This model has been endorsed by the same industry as the industry model. At present, there are more than 40,000 such women on the ivt platform alone, and the number of women on such platforms is increasing, providing an internet solution to social employment。
The single economy is rising
According to ministry of civil affairs data, the single adult population in 2018 was as high as 240 million, and the single population was larger than the total population of the united kingdom, germany and france. Of these, more than 77 million adults live alone, and this figure is expected to rise to 92 million by 2021. At the same time, the divorce rate remains high and the marriage rate continues to decline. According to data from the national institute of statistics and the ministry of civil affairs, the marriage rate in 2018 was only 7. 2 per thousand, a figure that has been at a low level for almost 10 years. According to statistics from a well-known recruitment platform, the single rate in the country's major cities exceeded 50 per cent in 2018。
Against this background, the single economy has become a unique sub-market for consumption, which can well be compared with markets for infants, “silver economy”, “her economy”. Single consumer groups have become a new consumer force。
(all kinds of light mini-home electricity for single markets. Photo by: zeinobia of economic information)
According to experts, in the long run, the single population of china is likely to continue to rise, taking into account the weight of population in developed countries. Statistics show that in the united states, the single population already accounts for 45 per cent of its population, japan for 32. 4 per cent and korea for 23. 9 per cent. In the future, the number of single persons in china may be as high as 400 million, if measured against the proportion of single persons in japan and korea。
Focus on the love scene
Over the past decade, the internet has become socially popular, and applications in the relevant subdivisions have grown. Both the general social applications of dating strangers and the marriage websites that dominate relationships have emerged as dominant brands, but there is no related application that focuses exclusively on “love”. For the first time, yvonne designed a separate scene to design a product, and in 2018 launched a video-love social application app。
After extensive market research, the founding team found a pattern of love success, i. E., love conversion rate x opportunity = results. Researchers have found that the rate of change in relationships is relatively stable for everyone and that it is effective to provide as many opportunities as possible for heterosexual contact if singles are to be helped to “segregate”。
In keeping with the idea of making love easier, yvonne took the lead in introducing the then-emerging technology of video and live broadcasting and, as part of the product, used artificial brides to break the ice for single people, thus creating a completely new video dating pattern。
This model opens the way first in the sink market. Under the continuing downward trend in china's internet demographic dividend, y2k users continue to grow, reaching 100 million. The deloitte study found an increase of 5428 per cent in pairs, which is significantly higher than the median of 1347 per cent of its selection of “china 50 plus”. In november 2020, at the 5th congress of young entrepreneurs at the small table, yvonne was also awarded the “associate unicorns to the 2020 top30” award. A romantic unicorn is rising。
Its performance has also received a high level of interest in the internet industry, which has greatly encouraged entrepreneurs, as well as its counterparts, to emerge as springs. “loving socialization” has become another “face” industry following the marriage website. The $240 million single market is becoming a new battlefield for the internet。
The experts considered that, in the light of the global changes, domestic demand would be the driving force behind the smooth and sustainable growth of china's economy. The growth of the internet industry's original innovation capacity, the steady growth of the social sphere of love, both in meeting the demand for single-person-market couples and in promoting the alleviation of employment problems, and the acceleration of the digital economy are positive。
