I. 100 degrees of traffic
Prior to the 100-degree adaptation of the health-care sector website, a high-weight, old domain medical station could easily access thousands of ips per day. These traffic flows come mainly from the homepage primary keywords, column pathological phrases, article long end words and related searches. At a minimum, the high volume of consultations and appointments is ensured by factors such as exposure and marketing within the station。
Current situation
The first page of the initial adjustment - who is no longer a high weight in the outer chain has a good ranking, such as a search for hospital words or pathological words that show a natural ranking on the first page, with the relative stability of the news network, 39,120ask, medical consultations, good doctors and 100 degrees of their own products (100 degrees map, 100 degrees knowledge, 100 degrees encyclopedia)。
The private hospital website ranks were relatively low and the ranking of some private hospital sections began to rise between the end of december and the beginning of 13. We can simply use a medical site, for example, to look at station master tools and so forth, which currently weighs more than three, or which predicts traffic above 300, and which currently ranks relatively well only home page keywords and hospital brandings, with the channel and article page almost no rankings, and even if they do, there is no forecast traffic。
Iii. Adaptation of the response
Because of the recent difficulties in obtaining rankings and traffic on the health posts, we will focus our later work on the home page’s hospital word, brand word, but the pages are not inactive and are relatively small。
1. The diversity of the off-site anchor text is dominated by the first page。
2. Finding third-party resources such as relevant medical forums or classified information
3. Adjusting the ratio of the number of external links to the home page
4. Use the front page to maximize branding and slogans with high conversion rates。
5. Keep an eye on the 100% update and adjust accordingly
6. Ensuring, to the extent possible, the ranking of keywords with exponential flows
To upgrade their industry expertise and constantly search for new marketing models
Since seo practitioners are more focused on optimization and have less knowledge and understanding of hospital units, diseases and diseases, the key words that we promote and optimise are mainly those that have a high flow and conversion rate. At present, the way we analyse the transformation of the word reservation is the key words that are exported from the business, and it is not yet too clear that less data are available. Learning and understanding of the disease should be strengthened。
The marketing of private hospital networks has become increasingly difficult, as we have already mentioned, not only to optimize, but also to offer competitive outreach advice. Whether we optimize outreach, our final goal is to visit the clinic, so how the search engine changes is not so good that we maximize opportunities, constantly seek new marketing tools and models and maximize benefits。
