20 december, seventhHeadline todayAnnual conference of creators — live congresses are held live online. At that meeting, chen hee, president of today's headlines, suggested that “quality” and “juvenile” content building would be the focus of the next phase of the platform. He stated that today's headlines were dedicated to seeing a bigger world for users. The headlines of the future will be better in two directions: first, creating more quality content with creators; and second, serving young users more deliberately and rejuvenating the headline’s content。
The congress also published a number of creative incentives, including a small and medium-sized, scarce author support scheme, a completely new ipp, a new dynamic scheme and a 2022 initiative. Over the next three years, today's headlines will significantly increase the bias towards quality authors in terms of flows, resource support, etc., and operational services。
Young, high-quality words
At last year's congress of lives, today's headline was published on the action plan, which aims to help 10,000 professional creators grow up and build personal ips. It was revealed that, by the end of november, the headlines of today had cumulatively introduced 15,000 professionally certified creators this year。
Today's headline president chen hee is at the scene. Enterprise for distribution
On this basis, quality and rejuvenation content building will be the focus of the next phase of today's headlines. Chen hee said for better identificationHigh-quality contentToday's headlines will launch the content forensics project. Specifically, the plan will invite a cross-section of 1 million headline users to undertake a joint quality evaluation of the headline content. Among them, content that is rated excellent through content forensics will receive platform traffic, divided into two incentives: a total of 1. 5 billion new readings/days and a maximum fivefold increase in the total income of high-quality authors。
“we hope that through this initiative, the good things to express more information or aesthetically experience will be presented to the headline users.” chen hee said。
At the same time, today's headlines will be devoted to awareness-raising and support for documentaries, museums, poetry, electronic publications, audio books, public lectures, etc. The deputy editor-in-chief of today's headlines, xu yilong, describes the scale of consumption of the above-mentioned content by its users. In the case of poetry, for example, the headline contains more than 13,000 new messages per month, with over 35 million readings。
Today, the deputy editor-in-chief, seo yilong, published a special post. Enterprise for distribution
“today's headlines will continue to expand the supply of knowledge-based content while encouraging creators to create high-quality short content in an easy, easy-to-understand form, and will give more users the opportunity to enter deeper, high-quality long content twice through short content.” chen hee said。
Moreover, today's headlines will add “juvenile” inputs. User studies have shown that microheads represent a significantly higher proportion of young people than other age groups in total consumption. In chen hee's view, short content of good quality can deliver messages in a concise, refined and efficient manner. In the coming year, the headlines will add more than 30 per cent to the flow of high-quality, short content and the corresponding author's income in the areas of technology, games, cars, food and photography。
Multiple support programmes for quality content creation
At the break-up session, the heads of today's front-line lines have published a number of creative motivation schemes to support different types of content creators。
Today, the head of the headline product has launched a small and medium-size author support scheme for children. He stated that there were many very high-quality small and medium-sized creators on the headlines, such as the archaeological “hao-hyun ancient mural”, the “orange lake studio”, which shared nautical maps over time. The content is of high quality but relatively long duration, with fewer creators. Thus, the plan will provide an additional 1 billion traffic per day to help improve the distribution of such content. “in addition, we will provide $100 million in cash to give more long-term authors a reasonable return.” in the words of children。
The ipup program will help creators build personal ips. It is described that this project has now been developed through the video operating service to create 1,000+ creators, such as the legal science grand v “lao sir”. Sun yi, the head of the headline operation today, has indicated that in the coming year there will be continuous investment in hatching 2,000 creators ' ips to give more professional creators visibility and income。
The “new dynamics” programme focuses on supporting rejuvenation. The headline creators today, zing tsing, indicated that by the end of 2022, the platform is expected to add 200 million new daily readings to quality content such as technology, games, cars, food, photography, etc., with a total annual cash investment of 360 million, providing more support to young content creators。
In 2021, it was described that the number of authors of the headlines today exceeded 8 million, an increase of 48 per cent over the previous year, and the total income generated by creators increased by 32 per cent over the previous year. Zhang jiafu, senior director of headline producers' income, explained that the “first plan” in 2022 would invest 150 million dollars per day in traffic and single-sourced business, helping 100,000 top-notch creators to increase industry visibility and business influence。
The ceiling of content creation is real and professional
Several high-quality creators from various fields also shared their observations and reflections on the content industry in the general assembly。
Song bao-jin, director of the institute of drama at the chinese academy of arts, stated that science in the arts category needed more expertise. When the chinese academy of arts officially entered today's headlines in january of this year, its first reading video on the red house dream was broadcast to over 100,000 people, “it reminds us of the original work in the academic community and can also go to thousands of homes through platforms.” song's method of sharing content is said to be, “firstly, to select classic works, focusing on artistic values; secondly, to focus on national art, reading cultural heritage; and finally, to share frontier topics, focusing on user concerns”
In sharing video experiences, the creators of the science said that the depth of the author's understanding of science was the “path” of the science video creation, which determined the ceiling of the work, while the specialization of the video was “art”, which determined the distance between the work and the ceiling。
In addition, several high-quality content creators, such as pam williams, okam razor and dr. Zhang sheng, shared their stories on the floor of the general assembly. Tourists roy and sue said in the general assembly, “we are convinced that only by slowing down to feel the details and encounters can we produce our unique ideas and moves, and that these creative sharings are more real, deeper and more valuable。
“it is our sincere hope that, over the next two to three years, the content of today's headlines will become better-quality and more aggressive, helping users to see a bigger world through the headlines, and also to convey to them the truth and vitality.” in his speech, president chen hee said。
