Whether it is a hot new brand or a long-standing “hundred-year-old shop”, it is increasingly recognized that the marketing role of brands cannot be ignored. In particular, open search engines for video and social platforms have attracted increasing traffic, further highlighting the importance of search engine optimization (seo) as a marketing tool。
However, in the face of complex algorithms for search engines and constantly updated technologies, as well as changing market trends, precision in matching user demand is a major challenge for the brand. In order to help businesses solve marketing challenges, ho yatao, founder of search for interactive international network technology (beijing) ltd. (hereinafter referred to as search interaction), presented successive seo theories and approaches, bringing together fine content in a new book, the seo search engine optimizing fields handbook, which has also become a “secretary” for many businesses to seize new opportunities in the internet era。
A pioneer in creating domestic "seo content grass"
In today's internet era, it has become daily for people to search for information, buy products and services through search engines. If search engine search habits are used to improve website content, structure, links, etc., so as to increase brand content ranking in search engines, search efficiency and brand exposure, enterprises will gain a multiplier of marketing, which is what seo means。
And speaking of seo, ho yatao is an inexcusable figure. In the area of internet marketing and search engine optimization in ho yatao, which has served the world's top 500 companies and hundreds of well-known national enterprises for 14 years, hotao has pioneered the concept of “seo content grass”, the theory of “digitalized marketing theory and application”, the innovation of the “4u methodology theory” of the new seo, and the influence of hotao seo has spread across a wide range of sectors, including finance, the internet, aviation, automobiles, electric operators, solarization, fast-moving and mother and child. Ho yatao has thus received the titles of the top 10 marketing figures in 2022, the top data sales leaders in 2022, the ninth china innovation and entrepreneurship leaders summit, 2021, and china's integrity and excellence in 2020, which have contributed significantly to the healthy development of the marketing industry。
Find the next best solution
One of the most important cores of the ho yatao seo theory is “content production is content consumption”. While traditional search engines, such as multi-dimensional, mundane and google, become daily tools, platforms such as shivering, station b, knowledge, microblogging and little red books quickly become the backbone of a new generation of search engines. In addition, the china networked audio-visual development study (2023), the size of our pan-networked audiovisual industry market in 2022 was 72,744 million yuan, an increase of 4. 4 per cent over 2021; of that total, 29,83 billion short video markets, or 40. 3 per cent, were the main source of industrial growth。
With the rise of such search engines, the consumer discourse has changed dramatically, content has become more diversified, marketing leads are no longer monopolized by brand names, and consumers have become producers and distributors of content from passive to active. At the same time, ho yatao also noted in his book seo search engine optimization field manual that various search engines are continuously upgrading their technology to incorporate voice graphics processing, voice search, personalized search recommendations and so forth, further raising the threshold for efficient brand marketing。
In such cases, traditional integrated marketing is no longer the best solution for businesses. Traditional integrated marketing is often based on creative design, using a “widespray net” approach, which is filtered and transformed to attract traffic and attention; and because brands do not understand the complex algorithms of successive upgrading of search engines, it is inefficient to convert and hard to sell, particularly in the case of younger construction, which is of great interest to businesses. By integrating content marketing and search techniques, ho yatao seo, with its “content production, consumption of content” at its core, developed the “4u theory” based on marketing experience to help enterprises find the next best solution。
The term “4u” refers to four dimensions: (1) user perception, i. E. User cognition (demand docking), i. E. Userc; (2) user interest, i. E. User interest, i. E. Joining the user purchase list, i. E. User purchase; (3) user decision-making, i. E. User reduction, i. E. User mission; and (4) user fission, i. E. United nations mission, i. E. Transaction, buy-back and pull-out. Based on the “4u theory”, heato seo is keen to capture the cognitive habits of users, stimulate user interest, accurately position user needs, embed the advantages of brands, products, services, etc. In the user's mind at the heart of social platforms, while optimizing user experience, so that users are willing to become “crop water” and open up the next round of traffic conversions, thus achieving an explosive growth in the transmission effect。
Achieving conversion from flow to retention
Supported by the ho yatao seo methodology, search interactions to integrate marketing, search marketing, content marketing, advertising and marketing have helped brands in many industries to cross the technical barriers to marketing, to practice precision in content, to reach a larger audience of fans and to attract wider attention; and to effectively avoid the industry's “wild growth”, which can lead to better consumption experiences for users, greater emotional resonance and further consumption transformation。
Today, ho yatao seo has developed customized and refined seo solutions for over 1,000 brands, tens of millions of class topics in mainstream social and short video platforms, and a combination of online dissemination cases. It has a strong brand focus on integrated marketing, a search-and-search search-and-market eco-closure in search marketing, a shift from flow to “retention” in content marketing, and a breakthrough in advertising to double exposure. The close integration of content with technology, theory and practice through search interactions, helping to build individualized solutions and more precise marketing goals, can be said to represent the future frontier of the chinese seo industry。
Businesses and brands are “basic” and operate with precision and flexibility. Today, more than 30 per cent of the total website traffic generated by seos has become an essential component of high-quality marketing for businesses. Heato seo is committed to instilling enough tension and dynamism in the brand, extending the life cycle of the brand and enhancing core competitiveness; and bringing higher emotional and functional values to users at the other end of the search engine and achieving a win-win pattern. It is believed that, with the deep tillage and exploration of the leaders represented by ho yatao, internet marketing will enter a new stage of high-quality development。
